What should you look for when choosing?
First, work out how many slices you actually need and what you’ll do with any leftovers. Then choose a type of bread by checking the product name, ingredients and nutritional information.
| What matters |
What to check when buying |
Who it matters to |
| Getting the right pack size |
Match the pack weight and number of slices to the breakfasts you have planned; check the guidance on how soon to eat it after opening. |
When I only need a few slices at the weekend, I don’t want to keep an open pack for too long. Around 40% of shoppers prioritise getting the right amount. |
| Wholemeal and fibre |
Check the product name and the fibre content per 100 g for the specific product. |
The type of grain matters more to me than a familiar butter toast recipe. Around 30% of shoppers prioritise this. |
| Choosing the type of toast |
Choose between butter, white, spelt and wholemeal toast by checking the product name and ingredients. |
I’m looking for a particular type of toast for breakfast and don’t want to choose based on pack size alone. Around 20% of shoppers put this first. |
| Ingredients and allergens |
Check the ingredients list, highlighted allergens and any precautionary ‘may contain’ statements on the pack you choose. |
If I need to avoid certain ingredients, I need to check the information for the exact product I’m buying. Around 10% of shoppers give this check priority. |
Joybuy products on this topic
Relevant products coming soon.
Frequently asked questions
Will a 250 g pack of toast last for the weekend?
A 250 g pack will be enough if it contains the right number of slices for the breakfasts you have planned. The Harry Vollkorn-Toast listed by REWE contains ten slices. Compare this with what you’ll need on Saturday and Sunday, and follow the guidance on how soon to eat it after opening.
How should I store an opened pack of toast?
As a general rule, store bread in a dry place at room temperature and follow the guidance on the pack. The consumer advice centre recommends using a bread bin or bread pot; the Federal Centre for Nutrition notes that bread dries out in the fridge. You can freeze any leftover slices in portions.
What’s the difference between the wholemeal and butter toast mentioned here?
The specific 250 g products differ in their ingredients and fibre content, among other things. REWE states that Harry Vollkorn-Toast contains 6 g of fibre per 100 g, while Golden Toast Butter-Toast contains 2.9 g per 100 g. Choose the type of bread to suit your preferences and check the information on the individual pack.
Where can I find allergen information on toast?
For packaged toast, any allergens that have been deliberately added and must be declared are highlighted in the ingredients list. Also check the precautionary statements for the product you choose; these are different from ingredient information. The name ‘spelt toast’ alone doesn’t mean the bread is gluten-free.
Should I throw away toast once it’s past its best-before date?
The best-before date doesn’t automatically mean you need to throw the bread away. The consumer advice centre explains that it refers to the quality of the food if it has been stored correctly and remains unopened up to that date. Check the bread before eating it; if you see any mould, throw it away in its entirety.