Joybuy Insights

Buying Liquorice: How to Find the Right Liquorice Sweets for Every Taste

If you want to buy liquorice, you will find a wide selection online: classic liquorice sweets, salty liquorice, salmiak liquorice, liquorice fruit gums, liquorice wheels and liquorice liqueur differ considerably in flavour, texture, ingredients and pack size. The product name alone is therefore not enough to make the right choice.

Common Pitfalls When Buying Liquorice

1. “Extra strong” is not clearly defined

Descriptions such as “extra strong”, “intense” or “adult liquorice” usually describe the expected flavour experience, but they are not standardised technical categories. Specific details such as the proportion of liquorice extract, liquorice juice or ammonium chloride, also known as salmiak salt, are what really matter.

A product with a strong liquorice juice flavour can taste very different from a sweet with a high salmiak content. If you focus solely on the marketing claim, you risk making the wrong purchase.

2. Sugar-free does not automatically mean low in calories

Sugar-free liquorice products often contain sweeteners such as sorbitol or maltitol. These reduce the sugar content, but they also affect the flavour and mouthfeel. Consuming too many sugar-free sweets can also have a laxative effect. The nutritional information and ingredients are therefore more important than the front of the pack.

3. Large multipacks are not suitable for every occasion

A 500-g pack of liquorice fruit gums can be a practical choice for parties or family gatherings. For an occasional snack, a 20-g or 90-g pack is easier to portion and store. With liquorice mix products, you should also bear in mind that the distribution of the different shapes and varieties may vary.

Details to Check Before Buying

Liquorice content and salmiak content

Several details are relevant to the flavour:

  • Liquorice extract or liquorice juice: A higher stated proportion may indicate a more pronounced liquorice flavour, but it is no substitute for trying the product yourself.
  • Ammonium chloride or salmiak salt: This ingredient creates the characteristic salty, bitter note.
  • Other flavours: Aniseed, herbs, mint, chilli or caramel can significantly change the flavour profile.
  • Texture: Hard-boiled sweets, pastilles, soft fruit gums and toffee sticks are chewed or sucked for different lengths of time.

With products such as Villosa Sallos, the difference between Original, X-Treme and X-Plosiv can be identified from the ingredients. According to the product information, Sallos Original contains 8.7% liquorice juice and herbal extracts. Sallos X-Treme lists 8% liquorice juice and 5% ammonium salt, while Sallos X-Plosiv also contains 0.2% chilli extract.

Ingredients, allergens and dietary requirements

The ingredients list can help you choose products that suit your household:

  • Gluten and milk: According to the product information, Haribo Staffetten, Haribo Lakritz Parade, Haribo Lakritzschnecken and several Color-Rado varieties contain gluten and/or milk, or may contain traces of milk.
  • Allergen-free recipe: Some Red Band products and Gajol are stated to contain none of the main listed allergens. The current labelling on the packaging remains the authoritative source.
  • Gelatine: If you are looking for vegetarian or vegan products, check this ingredient carefully.
  • Sugar and sweeteners: Sugar-free liquorice such as Gajol uses sorbitol and maltitol.

The statement “no artificial colours” says nothing about the sugar, salt or liquorice content. Natural colourings and glazing agents should also be taken into account if you have specific dietary requirements.

Nutritional values and special consumption advice

Liquorice is a confectionery product and should be consumed in suitable portions. Depending on the recipe, the calorie content of the products featured ranges from 198 to 404 kcal per 100 g, for example. With liquorice products, you should also observe the warning on the packaging: people with high blood pressure should avoid excessive consumption.

Liquorice liqueur also contains alcohol. Kettenfett is available at 25% ABV, both as a 0.5-litre bottle and as a miniature set containing 16 bottles of 0.02 litres each. Alcoholic products are not suitable for children. Alcohol should be avoided completely during pregnancy.

Our Selection by Shopper Profile

Suitable for: Budget-conscious beginners
Haribo Lakritz Schnecken Liquorice Wheels 175g

Haribo Lakritz Schnecken Liquorice Wheels 175g

Why this product suits this profile: The 175-g pack offers a classic introduction to liquorice sweets, with a familiar, pliable texture. The wheels can be eaten straight away or slowly unrolled.

How this product avoids the pitfall

The product details list the ingredients, nutritional values, pack size and possible milk-trace information. This means your choice is not based solely on the product image.

Key benefit & strengths

175 g contents, vegetarian labelling and 3% liquorice extract in relation to the liquorice content, according to the product description.

Suitable for: Shoppers with high quality expectations
Rheila Sugar-Coated Salty Liquorice Pastilles 90g

Rheila Sugar-Coated Salty Liquorice Pastilles 90g

Why this product suits this profile: These salmiak pastilles are aimed at adults who prefer a clearly defined salty flavour and like to compare ingredient details before buying.

How this product avoids the pitfall

The stated content of 10% liquorice extract and 7.6% ammonium chloride makes the flavour profile easier to understand than a description such as “strong” alone.

Key benefit & strengths

90-g pack, sugar coating, star anise and aniseed oil, plus a clearly stated recipe containing gluten.

Suitable for: Special occasions & frequent shoppers
Red Band Drop Duo's Fruit & Liquorice Gums 500g

Red Band Drop Duo's Fruit & Liquorice Gums 500g

Why this product suits this profile: The 500-g pack is ideal for film nights, parties and households where fruity and liquorice flavours are to be enjoyed together.

How this product avoids the pitfall

The combination of fruit gums and liquorice reduces the risk of choosing a large pack containing just one flavour. The ingredients and nutritional information are listed separately.

Key benefit & strengths

500 g contents, various fruit and liquorice combinations, natural colourings according to the product description, and no main allergens listed.

Suitable for: Adults looking for a gift idea
Kettenfett Licorice Liqueur 16x0.02L

Kettenfett Licorice Liqueur 16x0.02L

Why this product suits this profile: The miniature set containing 16 bottles of 20 ml each is designed for adult guests, tastings or a small bar selection.

How this product avoids the pitfall

The alcohol content of 25% ABV and total volume of 0.32 litres are clearly stated. This makes it easier to match the set to the planned occasion and number of guests.

Key benefit & strengths

16 individually portioned miniatures, liquorice and salmiak notes, plus German origin according to the product information. For adults only.

Looking for more options?

We have put together a complete, regularly updated list of products that fully meet these strict selection criteria and the safety regulations applicable in the EU.

Frequently Asked Questions About Buying Liquorice

Which liquorice is best for beginners?

For beginners, classic liquorice wheels, fruity mixes or milder liquorice sweets are generally easier to assess than strongly salty pastilles. If you want to try different styles, you can choose a liquorice mix with fruit gums. Extra-strong varieties with a high salmiak or chilli content are better suited to people who are already familiar with this flavour profile.

How should liquorice be stored?

Liquorice should be stored unopened and, once opened, in a cool, dry place protected from direct sunlight. Heat and moisture can make hard-boiled sweets sticky, alter coatings or affect the texture of fruit gums. A well-sealed container is recommended for multipacks. Check the best-before date on the packaging.

What should you look out for with sugar-free liquorice?

First, check which sweeteners are included and whether there is a warning about possible excessive consumption. Sugar-free liquorice is not automatically calorie-free or suitable for every dietary requirement. You should also compare the liquorice extract, salmiak content, allergens and the pack size you need.