Joybuy Insights

Buying sex toys online: a guide to choosing safe, suitable products

If you want to buy sex toys online, you’ll find products with vibration, pressure waves, suction, app control or realistic textures. The sheer choice can make it difficult to compare them. What matters isn’t the number of programmes or eye-catching claims, but choosing a suitable design and materials, with clear information on cleaning and use.

This buying guide is for adults aged 18 and over who want to discreetly choose sex toys for men, a vibrator for women or sex toys for couples online.

Common buying pitfalls: where marketing claims can mislead

1. More modes don’t automatically mean more benefits

Claims such as ‘10 vibration modes’ or ‘unlimited app patterns’ sound impressive. In practice, it’s more important that the controls are easy to understand and the intensity can be adjusted gradually. A product with a few easy-to-reach settings may suit the way you use it better than a model with an overloaded control system.

2. Water-resistant doesn’t always mean waterproof

The terms ‘water-resistant’ and ‘waterproof’ aren’t always used consistently. A rating such as IPX7 describes the device’s protection against temporary immersion under the conditions stated in the product information. Accessories such as a charging case may still only be splash-resistant. For example, the ring on the BANANASOME Dragon S1 is water-resistant, but the charging case must be kept dry.

3. Material and care are often overlooked

TPE products need to be cleaned carefully and allowed to dry completely before being put away. Oil- and silicone-based lubricants aren’t suitable for many TPE materials, so water-based lubricant is an important consideration when buying and using them. A storage bag or discreet protective case can also make them easier to store.

Key factors to consider when buying online

Material and lubricant compatibility

When choosing a masturbator for men or a masturbation sleeve, check that the material is clearly stated. TPE is often soft and flexible, but can be more sensitive to unsuitable care products. Silicone is used in many vibrators and, on smooth surfaces, is relatively easy to clean. Always follow the manufacturer’s information on the product page.

Also look out for guidance such as:

  • use water-based lubricant
  • clean the product before and after every use
  • allow it to dry completely before storage
  • stop using it if it is damaged or causes pain or skin irritation
  • don’t share products unless they’re explicitly designed for this

Water resistance and charging port

Depending on its protection rating, a waterproof sex toy may be suitable for cleaning under water or using in the shower or bath. Before buying, check that its rating is suitable for how you intend to use it. Electrical products must never be used while charging. After cleaning, make sure the device and charging area are completely dry.

Shape, size and controls

For a prostate massager, length, diameter, handle or stopper, and the type of insertion are particularly important. The AAV 5-in-1 model is described as 9.8 inches long, with eight vibration modes and five thrusting modes. Check that these measurements suit your needs before buying.

A vibrating penis ring, on the other hand, needs to fit the right circumference and mustn’t dig in uncomfortably. The BANANASOME Dragon S1 is stated to fit sizes of approximately 25 to 40 millimetres. Start on the lowest setting and stop immediately if you feel any discomfort.

Our picks for different needs

Best for: Budget-conscious beginners
Satisfyer First Kiss - Berry

Satisfyer First Kiss - Berry

Why this product suits this need: Its compact design, USB-C charging and three membrane positions offer an easy introduction to air-pulse vibrators.

How this product avoids the pitfall

You can adjust the intensity across ten pressure-wave levels for each membrane position, rather than choosing from just a few fixed settings.

Key benefits and strengths

IPX7 water protection, rechargeable battery and a compact, discreet design.

Best for: Buyers who expect high quality
Satisfyer Pro 2 Classic Blossom

Satisfyer Pro 2 Classic Blossom

Why this product suits this need: This model combines Liquid Air Technology with eleven pressure-wave programmes. It’s designed for users who want a choice of features alongside easy cleaning.

How this product avoids the pitfall

The product information clearly specifies the material, programmes, battery operation and IPX7 protection, so you can check the key buying criteria in advance.

Key benefits and strengths

Silicone surface, eleven pressure-wave programmes, rechargeable battery and IPX7 water protection.

Best for: Specific uses and frequent use
Moistor Portable Male Massager S348

Moistor Portable Male Massager S348

Why this product suits this need: This compact sex toy for men may appeal to users looking for several vibration patterns, a lightweight design and easy cleaning.

How this product avoids the pitfall

The specifications include a weight of 82.5 grams, nine vibration modes, IPX7 protection and a charging time of around 50 minutes, making the key operating details easy to check.

Key benefits and strengths

Nine modes, IPX7 protection, USB charging and compact dimensions of 92 × 56 × 37 millimetres.

Best for: Couples looking for remote control
BANANASOME Dragon S1 Ring Sex Toy

BANANASOME Dragon S1 Ring Sex Toy

Why this product suits this need: This adjustable ring combines onboard controls with app control, making it a potential option for couples who want to use a remote control.

How this product avoids the pitfall

The information clearly distinguishes between the water-resistant ring and the charging case, which must be kept dry, helping you avoid using the accessories incorrectly.

Key benefits and strengths

Ten vibration modes, six EMS levels, app control and a stated fit range of approximately 25 to 40 millimetres.

Looking for more options?

We’ve put together a complete, regularly updated list of products that meet these strict selection criteria and fully comply with the safety regulations in force in the EU.

Care, storage and ongoing costs

Rechargeable sex toys are generally less hassle day to day than models that use disposable batteries. Still, check the charging port, battery life and what’s included. If you choose a battery-powered product, make sure you can get suitable replacement batteries.

For care:

  1. Read the instructions and clean the product before using it for the first time.
  2. Use only lubricant that’s suitable for the material.
  3. After each use, clean it with lukewarm water and mild soap or a suitable toy cleaner.
  4. Allow it to dry completely.
  5. Store it in a dry place, away from light and separately from other products.

Disposable models can be handy for travelling, but they involve repeat purchase costs and aren’t designed for more than one use.

Frequently asked questions about buying sex toys online

How do I choose the right sex toy for my first purchase?

Start with a simple design, easy-to-use controls and a material that’s easy to clean. If you’re buying your first vibrator for women, a few adjustable intensity levels may be a good choice. For a masturbator, focus on the material, opening, internal texture and lubricant compatibility.

How long do rechargeable sex toys last?

Lifespan depends on the battery, how often you use the product, and how you clean and store it. There’s no single answer that applies to every product. Don’t leave batteries on charge unnecessarily, and store the product somewhere dry and away from excessive heat. Stop using it if it develops cracks, a sticky surface or a damaged charging cable.

How much does it cost to run a sex toy?

With rechargeable models, the main running cost is the electricity used for charging. Battery-powered products need replacement batteries, while disposable masturbators need to be bought regularly. So, when working out the total cost, consider not only the purchase price but also power, lubricant, cleaning products and any replacement parts.