Which variety is right for you?

For fans of a sweet coffee break

If you’re looking for a small, ready-to-eat snack with milk chocolate to enjoy with your afternoon coffee, Brandt has a mini rusk option.

For fans of dark chocolate and wholegrain

If you prefer a more intense chocolate flavour or wholegrain instead of milk chocolate, compare Brandt’s dark chocolate and wholegrain dark chocolate varieties.

For anyone who checks ingredients carefully

If specific ingredients or allergens are important to your choice, check the information on the pack itself. You can also compare sugar and fat using the nutritional information.

What should you look for when buying?

Start by choosing the type of chocolate and rusk format you prefer. Then check the specific pack, especially if ingredients, allergens or nutritional values will influence your choice.

What to consider What to check Who it matters to
Flavour and format Compare the type of chocolate and the mini or classic rusk format; consider the nutritional values per 100 g alongside the portion you plan to eat. For a quick coffee break, I mainly want a small, sweet snack that needs no preparation. Around 45% of consumers would put flavour and format first.
Dark chocolate or wholegrain Check how the chocolate and wholegrain are described in the product information; compare the sugar and fat content of each variety separately. If milk chocolate seems too sweet, I’m more likely to look for a dark chocolate option or wholegrain rusks. This flavour profile would be the top priority for around 33% of consumers.
Ingredients and allergens Read the current ingredients list, highlighted allergens, possible traces information and nutritional values on the pack. Before I choose a product, I need to know which ingredients it contains and whether any allergen information is relevant to me. Around 22% of consumers would make this their top priority.

Common selection mistakes

  • Assuming “chocolate” tells you enough about the variety

    Milk chocolate, dark chocolate and wholegrain dark chocolate are different varieties. For its milk chocolate minis, Brandt states that they contain 44% milk chocolate; this figure does not automatically apply to other varieties.

    First decide which type of chocolate you prefer, then compare the information on each pack.

  • Judging allergens from a product photo alone

    Brandt’s milk chocolate minis list wheat, milk and soya as ingredients. The label on the pack you’re actually buying is what matters.

    Read the current ingredients list and any possible traces information before buying and eating the product.

  • Assuming mini rusks define a set portion size

    The fact that the pieces are small doesn’t tell you how many you’ll eat. Brandt states that its milk chocolate minis contain 472 kcal, 32 g sugar and 18 g fat per 100 g.

    Compare the nutritional values per 100 g and also take your actual portion size into account.

Brands to help you choose

Brandt

Brandt offers several chocolate rusk varieties: milk chocolate minis, wholegrain minis with dark chocolate, and Genuss rusks with dark chocolate to enjoy with coffee or tea.

  • For its milk chocolate minis, Brandt states that they contain 44% milk chocolate and publishes the ingredients and nutritional values.
  • Flavour, ingredients and nutritional values vary between Brandt varieties, so check the information on the pack you choose.

Products at Joybuy

Suitable products coming soon.

Frequently asked questions

Should I check the ingredients list on the pack itself?

Yes, if ingredients or allergens will influence your choice. Check the label on the specific pack; for example, Brandt lists wheat, milk and soya in its milk chocolate minis.

Is a ‘may contain traces’ warning the same as an ingredient being present?

No. A warning about possible traces describes the possibility of accidental cross-contamination; it doesn’t confirm that the named ingredient is actually present, but nor does it rule out cross-contamination. If you have an allergy, take the information on the specific pack into account.

How can I tell whether the chocolate is milk or dark?

Check the product name and ingredients list for the variety you’ve chosen. Brandt states that its milk chocolate minis contain 44% milk chocolate, and describes its wholegrain dark chocolate minis and Genuss dark chocolate rusks as dark chocolate varieties.