Who needs to think carefully about their choice?

People with coeliac disease

You need a pretzel that is explicitly labelled gluten-free. For loose goods at a Christmas market, it’s also important to find out whether tongs, trays and work surfaces come into contact with gluten-containing products. The German Coeliac Society advises asking stallholders about possible cross-contamination.

People avoiding several allergens

If you also need to avoid ingredients such as milk, soya, sesame or mustard, a single claim such as ‘vegan’ or ‘gluten-free’ isn’t enough. Check the ingredients and precautionary allergen information for the specific product against your requirements.

Market visitors looking for a snack to take with them

You’d like to bring a pretzel in case the stall can’t give you enough information about the ingredients or preparation. The key question is whether you want a ready-to-eat snack or a larger pretzel that you can bake at home later.

What should you look for when buying?

First, check the ingredient and allergen information you need. Then consider the pretzel’s format and preparation to see whether it will suit your visit to the Christmas market.

Criteria What to check when buying Who it matters to
Gluten and contact with other products For packaged pretzels, look for a ‘gluten-free’ label. For loose goods, ask about the ingredients and whether tongs or surfaces are shared. If I have to avoid gluten strictly, I also want to know how the pretzel is handled at the stall before eating it. This is likely to be a priority for around 36% of consumers.
Other allergens and suitability for vegans Compare the ingredients and precautionary allergen information with the foods you need to avoid; don’t treat ‘vegan’ or ‘lactose-free’ as an answer to questions about other allergens. If I also avoid milk, soya, sesame or mustard, I need information about the specific product, not just a general free-from claim. This is likely to be the most important buying condition for around 29% of consumers.
Format and preparation Choose between ready-to-eat mini pretzels and a larger pretzel to bake at home; check the pack size and preparation instructions. Without an oven during my market visit, I want something I can eat straight away; for a larger soft pretzel, I’d plan to bake it at home. Around 21% of consumers are likely to focus first on this practical consideration.
Ingredients and nutritional information For oat pretzels, check whether gluten-free oats are suitable for you; consider nutritional values per 100 g separately from the portion you actually eat. Once my allergen requirements are met, I still want to compare the ingredients and nutritional information. This is likely to be the main consideration for around 14% of consumers.

Which misconceptions can make choosing harder?

  • Assuming ‘vegan’ means ‘gluten-free’

    A vegan pretzel can still contain gluten-containing grains. ALDI SÜD describes the pretzel it has assessed as vegan; that doesn’t mean it’s suitable for a gluten-free diet.

    If you need to avoid gluten or wheat, check the relevant product claim and the ingredients of the specific pretzel. Ask about loose goods at the stall.

  • Assuming allergen information proves food is prepared separately

    Information about allergenic ingredients doesn’t automatically tell you whether a pretzel has come into contact with gluten-containing products. The German Coeliac Society highlights the risk of possible cross-contamination at Christmas market stalls.

    If needed, ask about work surfaces, trays and tongs. If it’s unclear how other products are handled, a sealed snack with a label you can check is the easier-to-assess alternative.

  • Overlooking precautionary allergen information on gluten-free pretzels

    Schär lists soya lecithin in Salinis; the REWE product page warns that traces of sesame may be present. Hammermühle lists possible traces of soya and mustard for its baker’s pretzels, and possible traces of soya for its organic oat pretzels.

    Read the full label on the pack you choose if you need to avoid anything besides gluten.

  • Choosing gluten-free oats without checking whether they’re suitable for you

    Hammermühle warns that people with coeliac disease may tolerate gluten-free oats differently in its organic oat pretzels.

    If you’re unsure whether gluten-free oats are suitable for you, follow the manufacturer’s advice to seek medical guidance before eating them.

Brands and retailers to help guide you

Schär

Schär’s Salinis are small salted pretzels that are ready to eat.

  • Schär describes Salinis as gluten-free, wheat-free and lactose-free, and says no eggs or milk are added.
  • The ingredients include soya lecithin; according to the REWE product page, traces of sesame may be present. If you have other allergies, check the pack rather than relying on these details alone.

Hammermühle

Hammermühle offers both ready-to-eat organic oat pretzels and larger baker’s pretzels to bake at home.

  • Hammermühle describes both options as gluten-free and vegan; the baker’s pretzels are also described as lactose-free.
  • Possible traces of soya are listed for the oat pretzels, and possible traces of soya and mustard for the baker’s pretzels. For people with coeliac disease, Hammermühle recommends seeking medical advice about individual tolerance before eating its oat pretzels.

Ditsch

Ditsch’s XL butter pretzel is an example of a classic soft pretzel where the specific allergens matter.

  • Ditsch explicitly lists wheat and milk as allergens in this product.
  • This XL butter pretzel isn’t suitable if you need to avoid wheat or milk. This information can’t be applied to every other pretzel sold at a market.

REWE

REWE provides product information for Schär Salinis and Hammermühle organic oat pretzels, which you can use to check the ingredients and allergens before buying.

  • The information relates to specific, named packaged products.
  • It doesn’t mean these pretzels are available in every store or at a Christmas market stall.

ALDI SÜD

ALDI SÜD’s pretzel, described as vegan, shows why vegan suitability and allergen avoidance need to be checked separately.

  • ALDI SÜD labels the pretzel it has assessed as vegan.
  • The vegan description alone doesn’t confirm that it’s gluten-free or suitable for someone with a particular allergy.

Suitable products on Joybuy

Suitable products coming soon.

Frequently asked questions

Does a Christmas market stall have to provide allergen information for loose pretzels?

Yes. Information about allergenic ingredients is also required for unpackaged food, as explained by the Federal Ministry of Agriculture, Food and Home Affairs. If you need to avoid certain ingredients, ask for information about the specific pretzel on sale.

Is allergen information enough if you have coeliac disease and want a pretzel from a stall?

Not necessarily. Information about allergenic ingredients doesn’t automatically clarify whether there was any contact during preparation. The German Coeliac Society advises people visiting Christmas markets to ask about possible cross-contamination too.

Is a vegan pretzel automatically gluten-free?

No. ‘Vegan’ means it contains no animal-derived ingredients, not that it’s free from gluten-containing grains. For a gluten-free option, check for an appropriate product claim and read the ingredients of the specific pretzel.

How should I plan for Hammermühle baker’s pretzels during a market visit?

Plan to bake them before eating; the baker’s pretzels aren’t a ready-to-eat option for when you’re out and about. Hammermühle says they’re freshly baked to order and keep for only a few days. Once opened, the manufacturer says they should be eaten within two days or frozen.