Who should take care when choosing

Visitors on a tight budget

If you’re buying toast for breakfast or filled snacks, consider the pack size alongside the number of portions you’re planning. That way, you’re less likely to end up with bread you won’t use.

Wholemeal toast buyers

If you specifically want wholemeal toast, check the variety on the pack you’re buying. An earlier test result can help you narrow down your options, but it may not apply to every pack sold later.

Buyers looking for gluten-free bread

If you need gluten-free bread, check the label on the specific product. Standard toast and gluten-free sliced bread aren’t interchangeable just because you might use them in similar ways.

What to look for when buying

First, decide which type of bread you need. Then choose a pack size that suits the number of portions you’re planning and how you can store any leftovers.

What matters What to check when buying Who it matters to
Tight budget Pack weight and the number of portions you need If I’m planning to make several filled snacks, I want to buy only as much toast as I can use. Around 36% of consumers put this budget check first.
Wholemeal toast The variety name and ingredients on the specific pack For my everyday toast, I specifically want a wholemeal option rather than standard white toast. Around 29% of consumers put this preference first.
Gluten-free The gluten-free label, ingredients and allergen information If I need gluten-free bread, the option I choose must meet that requirement. Around 21% of consumers prioritise this check.
Freshness and leftovers How much you plan to use and whether you can freeze portions If there’s bread left after the occasion, I want to be able to store it in time rather than let it go off. Around 14% of consumers prioritise planning for quantity and freshness.

Common shopping mistakes

  • Overlooking the pack size

    Toast comes in packs of different sizes. If you plan only by the number of packs, you may not buy the amount of bread you need.

    Estimate how many portions you’ll need, then compare that with the amount in each pack.

  • Assuming an earlier test result applies to every pack on sale now

    The toast reviews mentioned here relate to a test carried out in 2025. They’re no substitute for checking the variety and details on the pack you’re actually buying.

    Use reviews to narrow down your options, then check the specific product name and ingredients list.

  • Buying more toast than you can use in time

    According to the German consumer advice centre, wheat bread stays fresh for only a short time, even when stored correctly. So if you buy a larger quantity, you’ll need a plan for the leftovers.

    Store bread at room temperature in a dry, dark place, and freeze any portions you’re unlikely to use soon. If you see mould, throw away the whole loaf.

  • Treating different types of bread as interchangeable

    Rye toast may still contain wheat, while butter toast and gluten-free sliced bread have different ingredients and properties. The variety name alone won’t answer questions about your specific allergens.

    Decide which type you need, and if you have any relevant intolerances, check the ingredients and allergen information on each specific pack.

Useful brands to consider

Grafschafter (Lidl-Eigenmarke)

The range includes sandwich toast, butter toast and wholemeal toast.

  • In April 2025, Lidl reported good test results for several Grafschafter toast varieties.
  • The report came from the retailer, so check the specific variety currently on offer when choosing.

Gut & Günstig (EDEKA)

Gut & Günstig Vollkorn Toast is one specific option to consider if you’re looking for wholemeal toast.

  • According to t-online/dpa, the product received a good rating (2.1) in the 2025 test.
  • The result applies to the product tested at the time, not every toast variety from the brand.

REWE Beste Wahl

The range includes different types of toast, including rye toast and butter toast.

  • REWE says its rye toast contains 5% rye flour and its butter toast contains 3.5% pure butterfat.
  • According to REWE, the rye toast also contains wheat flour, so the varieties aren’t interchangeable when you’re choosing based on ingredients.

Schär

Schär Meisterbäckers Classic is sliced bread to consider if you need a gluten-free option.

  • Schär describes this specific variety as gluten-free, wheat-free and lactose-free.
  • Check the specific pack for any other ingredients or allergen information that may be relevant to you.

Golden Toast

Golden Toast offers classic toast varieties, including butter toast.

  • Lieken lists Golden Toast as one of its brands, and a t-online/dpa report covers Golden Toast Butter Toast in the 2025 test.
  • According to Lieken, Wendeln is a historical company connection; it isn’t a separately confirmed current toast brand here.

Joybuy products

Matching products coming soon.

Frequently asked questions

How do I choose the right pack size for filled toast?

Choose an amount that suits the number of portions you’re planning and when you’ll use them. Check the pack weight, and if you expect leftovers, consider whether you can freeze them in portions.

Can I consider a supermarket own brand for wholemeal toast?

Yes, as long as you check the specific variety. According to t-online/dpa, Gut & Günstig Vollkorn Toast received a good rating (2.1) in the 2025 test; for your purchase, you should also check the details on the current pack.

How should I store toast until I’m ready to eat it?

The German consumer advice centre recommends storing bread at room temperature in a dry, dark place. You can freeze larger quantities of leftovers in portions; if you see mould, throw away the whole loaf.

How can I tell if a variety is gluten-free?

Check the gluten-free label, ingredients and allergen information on the specific pack. Schär describes Meisterbäckers Classic as gluten- and wheat-free, but that doesn’t mean other breads or varieties have the same properties.