What to look for when buying
First, establish which ingredients need to be avoided. Then compare features such as vegan, organic, salt content and pack size among the snacks that meet your requirements.
| Criteria |
What to check when buying |
Who it matters most to |
| Avoiding gluten |
Look for an explicit ‘gluten-free’ label and check the ingredients list; ‘vegan’ or ‘lactose-free’ is no substitute for this check. |
If I need to avoid gluten, I need pretzels labelled accordingly rather than traditional wheat pretzels. Around 36% of consumers put avoiding gluten first when choosing. |
| Other allergens and traces |
Check the ingredients list and ‘may contain’ statements on the current pack for substances relevant to you, such as soya, sesame or egg. |
When catering for guests with other allergies, I don’t want to rely solely on the words ‘gluten-free’. Around 29% of consumers prioritise additional allergens and traces. |
| Vegan and organic |
Check the vegan recipe and organic label separately; if needed, also look for a gluten-free label. |
If I want a shared snack that’s vegan and preferably organic, I look for a combination of these features. Around 21% of consumers focus on this. |
| Salt and portion size |
Compare the salt content per 100 g with your planned portion, and take other salty snacks and dips into account. |
If people will be snacking throughout the match, I want to know how much salt is in the amount they’ll actually eat. This comparison is a priority for around 14% of consumers. |
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Frequently asked questions
If you have coeliac disease, is a ‘vegan’ or ‘lactose-free’ label enough?
No. These labels refer to different properties from gluten content. If you need to avoid gluten, choose a product explicitly labelled gluten-free, then check the ingredients for other substances that may be relevant to you. The European Commission sets out harmonised EU requirements for the use of the term ‘gluten-free’.
Are gluten-free pretzels automatically free from soya, sesame and egg?
No. According to REWE, Schär Salinis contain soya lecithin and may contain traces of sesame; REWE frei von organic pretzel sticks may contain traces of egg, sesame and soya. Check the current pack of the product you’re planning to buy.
What should you bear in mind about gluten-free oat pretzels and coeliac disease?
A ‘gluten-free’ label doesn’t tell you whether you’ll personally tolerate oats. For Hammermühle organic oat pretzels, the manufacturer notes that people with coeliac disease may tolerate gluten-free oats differently and recommends seeking medical advice before eating them.
How can you compare salt content for match night?
Compare the salt content per 100 g of the snacks you’re considering, and relate it to the amount you’re likely to eat. Remember to include dips and other salty snacks in your plans for the evening; a gluten-free or vegan label doesn’t tell you anything about salt content.