Who this choice matters to

People shopping for bread with coeliac disease

For you, a clear gluten-free label matters more than the shape of the slices. Ingredients and allergen information may also be important if you have other dietary requirements. The German Coeliac Society also highlights the risk of cross-contamination at home.

People making savoury snacks with toppings

You want to choose slices for cheese, spreads or layered snacks. Schär describes Meisterbäckers Classic as suitable for toppings, but this doesn’t tell you how thick the slices are or how well they’ll hold up under a heavy topping.

People who use bread a little at a time

If you won’t get through a pack quickly, the way the bread is stored could make all the difference. Poensgen describes its toast bread as long-lasting, while REWE says Fria Classic Toast’s frozen slices can be removed individually.

What to look for when buying

Check the gluten-free label first, along with any other allergens you need to avoid. Then compare the slice shape, ingredients and storage requirements for the snack you have in mind.

Criteria What to check Who it matters to
Gluten-free labelling Look for ‘gluten-free’ on the bread, and check the ingredients and allergen information if you have other dietary requirements. Under EU Regulation (EU) No 828/2014, the term ‘gluten-free’ means the finished product contains no more than 20 mg/kg of gluten. If I have coeliac disease, I want to check the label before considering slice size. This is likely to be the main buying priority for around 40% of consumers.
Slices for toppings Look at the product images and, where available, details such as the number of slices or the weight per slice. Weight alone doesn’t prove how thick or sturdy a slice is. For a savoury snack with several toppings, I need a slice that suits what I plan to put on it. Finding a suitable slice shape is likely to come first for around 30% of consumers.
Ingredients and nutritional values Compare the ingredients and allergen information, and check the nutritional values per 100 g if needed. Check any other features, such as being lactose-free, for the specific product. If I need to consider ingredients beyond gluten, the specific recipe matters more than the type of bread. This additional check is likely to be the most important selection criterion for around 20% of consumers.
Storage and portions Check whether the bread is packaged for long-term storage or sold frozen, and follow the storage and post-defrosting instructions. If I only need a few slices at a time, I want to be able to store and portion the pack accordingly. This is likely to be the main consideration for around 10% of consumers.

Common buying and usage mistakes

  • Assuming pack size or product name means thick slices

    A heavier pack or the word ‘sandwich’ doesn’t tell you how thick the slices are or whether they’ll hold up under a juicy topping.

    Check the product images and details such as the number of slices or weight per slice. If the shape matters for your snack, don’t assume a particular thickness unless a slice measurement is provided.

  • Assuming ‘gluten-free’ means free from other allergens

    According to the product information, Schär Meisterbäckers Classic contains soya protein and may contain lupin and mustard. Poensgen lists sweet lupin flour in its toast bread.

    If you have other allergies or intolerances, compare the ingredients and allergen information for each bread.

  • Storing frozen bread like long-life bread

    According to the retailer information available, Fria Classic Toast must be kept frozen and has specific instructions for using it after defrosting.

    Before buying, check that you have enough freezer space and can use the amount you take out within the time stated on the pack.

  • Overlooking your kitchen when toasting

    The German Coeliac Society points out that gluten-free food can be at risk of cross-contamination at home.

    If you also handle gluten-containing foods in the kitchen, establish separate routines for storage, worktops and toasting.

Brands to consider

Schär

Schär’s Meisterbäckers range of gluten-free sliced bread includes Classic, Mild and Multigrain. These varieties may suit shoppers who want to compare different recipes within the range.

  • Schär describes Meisterbäckers Classic as suitable for sweet and savoury toppings.
  • This information from the manufacturer doesn’t prove that the slices are especially thick. Classic contains soya protein and may contain lupin and mustard.

Poensgen

This toast bread is labelled gluten-free and lactose-free, making it an option for shoppers who want to stock up on bread for toasting or baking in the oven.

  • Poensgen says its toast bread keeps for around four months when stored correctly.
  • The toast bread contains sweet lupin flour, and there’s no evidence that the slices are especially thick.

Fria

According to REWE, Fria Classic Toast is sold frozen, making it a practical choice for shoppers who like to take out individual slices as needed.

  • REWE says the slices can be removed individually.
  • You’ll need to plan for freezer storage and follow the instructions for using the bread after defrosting. There’s no evidence that the slices are especially thick.

Suitable products at Joybuy

Suitable products coming soon.

Frequently asked questions

What does ‘gluten-free’ mean on bread?

Under EU Regulation (EU) No 828/2014, the term ‘gluten-free’ can be used for a finished product containing no more than 20 mg/kg of gluten. If you have coeliac disease, check for this label first when buying bread, then check any other ingredient requirements separately.

Does ‘very low gluten’ mean the same as ‘gluten-free’?

No. EU Regulation (EU) No 828/2014 distinguishes between ‘gluten-free’, meaning no more than 20 mg/kg, and ‘very low gluten’, meaning no more than 100 mg/kg of gluten in the finished product. For the products discussed here, the ‘gluten-free’ label is the key buying criterion if you have coeliac disease.

How can I tell if gluten-free bread has thick slices?

To confirm the thickness, you’ll need a slice measurement or clear product-specific information. Images, the number of slices and the weight per slice can help you narrow down your options, but they don’t replace a thickness measurement or show how well a slice will hold a heavy topping.

Can I refreeze Fria Classic Toast after defrosting?

The retailer information available for Fria Classic Toast doesn’t recommend refreezing it. Once defrosted, the bread should be eaten within two days. For other frozen bread, follow the instructions on the individual pack.