What to look for when buying
Check the gluten-free label first, along with any other allergens you need to avoid. Then compare the slice shape, ingredients and storage requirements for the snack you have in mind.
| Criteria |
What to check |
Who it matters to |
| Gluten-free labelling |
Look for ‘gluten-free’ on the bread, and check the ingredients and allergen information if you have other dietary requirements. Under EU Regulation (EU) No 828/2014, the term ‘gluten-free’ means the finished product contains no more than 20 mg/kg of gluten. |
If I have coeliac disease, I want to check the label before considering slice size. This is likely to be the main buying priority for around 40% of consumers. |
| Slices for toppings |
Look at the product images and, where available, details such as the number of slices or the weight per slice. Weight alone doesn’t prove how thick or sturdy a slice is. |
For a savoury snack with several toppings, I need a slice that suits what I plan to put on it. Finding a suitable slice shape is likely to come first for around 30% of consumers. |
| Ingredients and nutritional values |
Compare the ingredients and allergen information, and check the nutritional values per 100 g if needed. Check any other features, such as being lactose-free, for the specific product. |
If I need to consider ingredients beyond gluten, the specific recipe matters more than the type of bread. This additional check is likely to be the most important selection criterion for around 20% of consumers. |
| Storage and portions |
Check whether the bread is packaged for long-term storage or sold frozen, and follow the storage and post-defrosting instructions. |
If I only need a few slices at a time, I want to be able to store and portion the pack accordingly. This is likely to be the main consideration for around 10% of consumers. |
Suitable products at Joybuy
Suitable products coming soon.
Frequently asked questions
What does ‘gluten-free’ mean on bread?
Under EU Regulation (EU) No 828/2014, the term ‘gluten-free’ can be used for a finished product containing no more than 20 mg/kg of gluten. If you have coeliac disease, check for this label first when buying bread, then check any other ingredient requirements separately.
Does ‘very low gluten’ mean the same as ‘gluten-free’?
No. EU Regulation (EU) No 828/2014 distinguishes between ‘gluten-free’, meaning no more than 20 mg/kg, and ‘very low gluten’, meaning no more than 100 mg/kg of gluten in the finished product. For the products discussed here, the ‘gluten-free’ label is the key buying criterion if you have coeliac disease.
How can I tell if gluten-free bread has thick slices?
To confirm the thickness, you’ll need a slice measurement or clear product-specific information. Images, the number of slices and the weight per slice can help you narrow down your options, but they don’t replace a thickness measurement or show how well a slice will hold a heavy topping.
Can I refreeze Fria Classic Toast after defrosting?
The retailer information available for Fria Classic Toast doesn’t recommend refreezing it. Once defrosted, the bread should be eaten within two days. For other frozen bread, follow the instructions on the individual pack.