Who are these criteria important for?

People with a protein target

If you’re including popcorn as part of a protein-conscious diet, it’s not just the number of grams of protein that matters, but also the proportion of the food’s total energy value that comes from protein. The figure for the whole packet alone doesn’t tell you this.

Travellers without access to a microwave

If you want a snack break during your journey, you’ll need ready-to-eat popcorn. A microwave bag is only an option if you can prepare it somewhere suitable.

People comparing ingredients and nutritional values

Sugar and salt levels matter to different degrees depending on whether you choose a sweet or savoury variety. If you have allergies, you should also compare the ingredients list and any may-contain warnings on the specific packet.

What should you look for when buying?

First, decide whether you’re specifically looking for popcorn labelled ‘high protein’ or mainly want a ready-to-eat snack for your journey. Then compare the nutritional information and the packet you’re planning to buy.

Criterion What to check Who it matters to
Protein content Compare protein and energy per 100 g. For the EU claim ‘high protein’, at least 20 % of the energy value must come from protein. If I want a snack that fits my protein-conscious diet, I need to be able to check its protein content; this is likely to be the main reason for buying it for around 50 % of consumers.
Ready to eat Check whether the popcorn is ready to eat or needs a microwave, and look at the packet size. Without a microwave while travelling, I want to be able to open the snack easily during a break. Being ready to eat is likely to be the priority for around 30 % of consumers.
Ingredients and nutritional values Compare sugar and salt per 100 g; if needed, read the ingredients list and allergen information on the current packet. If I’m choosing between sweet and savoury varieties or need to avoid certain ingredients, I’ll check the labelling more carefully. This is likely to be the main concern for around 20 % of consumers.

Common selection mistakes

  • Assuming ‘contains protein’ means ‘high protein’

    Popcorn can contain protein and still fall below the EU threshold for the ‘high protein’ claim. According to More Nutrition’s published nutritional information, More Chunky Popcorn contains 10 g of protein per 100 g and has an energy value of 396 kcal; this works out at around 10.1 % of energy from protein.

    Compare protein and energy using the same measure. To determine whether a product qualifies as ‘high protein’, the proportion of the energy value that comes from protein matters, not the number of grams in a large packet.

  • Planning to have microwave popcorn during a break in the car

    A microwave bag needs to be heated, so it isn’t a ready-to-eat snack for the journey. REWE also warns that hot steam may escape from its microwave popcorn after preparation.

    For breaks where you can’t prepare food, choose ready-to-eat popcorn. Open a heated microwave bag according to the instructions on its packet.

  • Comparing just one nutritional value

    The published information for the varieties considered here highlights different things: REWE Beste Wahl Mikrowellen Popcorn süß contains 22 g of sugar per 100 g; Heimatgut’s savoury organic microwave popcorn contains 2.0 g of salt per 100 g.

    Compare the values per 100 g and consider separately how protein, sugar and salt affect your choice.

  • Overlooking may-contain warnings

    Heimatgut Bio Mikrowellen Popcorn Salzig may contain traces of milk, according to the product information. That’s why a general description of a popcorn variety is no substitute for checking the label on the specific packet.

    If you have an allergy, check the current ingredients and allergen labelling, including any may-contain warnings.

Brands to consider

The information below relates to the specific popcorn products mentioned, not to each brand’s entire range.

More Nutrition

More Nutrition sells More Chunky Popcorn, including in 75 g packets.

  • According to More Nutrition’s nutritional information, the product contains 10 g of protein and 15 g of fibre per 100 g.
  • With an energy value of 396 kcal per 100 g, around 10.1 % of its energy comes from protein – below the EU threshold for the ‘high protein’ claim.

Heimatgut

Heimatgut sells organic microwave popcorn in sweet and savoury varieties.

  • For Bio Mikrowellen Popcorn Salzig, Heimatgut lists 7.8 g of protein and 11 g of fibre per 100 g.
  • The savoury variety needs a microwave; according to Heimatgut, it contains 2.0 g of salt per 100 g and may contain traces of milk.

REWE Beste Wahl

The variety considered here is REWE Beste Wahl Mikrowellen Popcorn süß, in a 300-g packet.

  • REWE lists 7.5 g of protein per 100 g for this variety.
  • According to REWE, it also contains 22 g of sugar per 100 g and has an energy value of 417 kcal; it needs a microwave.

Chio

Chio sells microwave popcorn; REWE says the savoury variety available there takes two to three minutes to prepare.

  • This preparation method works well when you have access to a microwave.
  • A microwave bag isn’t suitable as an instant snack for a journey when there’s no microwave available.

Popcorn products at Joybuy

More products coming soon.

Frequently asked questions

When can popcorn be described as ‘high protein’?

Under the EU regulation on nutrition claims, at least 20 % of a food’s energy value must come from protein. So, for popcorn in Germany, the amount of protein per packet isn’t the only thing that matters; compare protein and energy for the same quantity.

Are the popcorn varieties considered here high in protein?

Based on their published protein and energy values, the varieties considered from More Nutrition, Heimatgut and REWE Beste Wahl don’t meet the EU threshold for the ‘high protein’ claim. This applies to the specific products and varieties mentioned, not to all popcorn.

Which popcorn can I eat straight away on a road trip?

Ready-to-eat popcorn needs no preparation, making it a good choice for a break without a microwave. You’ll need somewhere suitable to heat microwave popcorn; afterwards, follow the instructions about the hot bag and steam.

Does lower sugar content automatically make popcorn high in protein?

No. Sugar and protein figures describe different qualities; for a ‘high protein’ claim, what matters is the proportion of energy that comes from protein. Compare both figures in the nutritional information rather than assuming one tells you about the other.

What should I check if I have an allergy?

Check the ingredients and allergen labelling on the current packet, along with any may-contain warnings. For example, Heimatgut warns that Bio Mikrowellen Popcorn Salzig may contain traces of milk.