Who is this choice relevant to?

People who exercise and prioritise protein

You’re planning a protein-focused afternoon snack and want to check whether the high-protein claim stacks up against the product’s energy content. The claim alone doesn’t tell you what effect it will have after exercise.

Pretzel fans looking for a coffee-break snack

You care more about that salty pretzel flavour and a suitable pack size than a high proportion of protein. It’s still worth checking the salt and ingredients on the pack.

People comparing snack labels

You compare protein and energy using the same serving basis, and check the salt, ingredients and snack format too, rather than relying solely on the wording on the front of the pack.

What should you look for when buying?

When choosing between a protein pretzel, a classic salted pretzel and another crunchy option, protein content and the type of snack you want are two separate considerations. Under EU Regulation (EC) No 1924/2006, a ‘high protein’ claim requires at least 20% of the product’s total energy to come from protein.

Protein pretzel

A good fit if: you want both a pretzel shape and a verifiable high-protein claim. Based on the product information, HEJ Protein Pretzels Classic work out at around 27.5% of energy from protein.

Worth bearing in mind: According to HEJ Natural, the 70-g pack contains 2.77 g of salt.

Classic salted pretzel

A good fit if: you value a familiar pretzel snack more than a high-protein claim. Lorenz Snacks also offers Saltletts Mini Brezel in a 40-g format.

Worth bearing in mind: With 12 g of protein and 401 kcal per 100 g, these mini pretzels work out at only around 12% of energy from protein.

Crunchy alternative in a different shape

A good fit if: snack shape isn’t a priority. Based on the product information, Leicht & Cross Knusperbrot High Protein works out at around 23.8% of energy from protein.

Worth bearing in mind: Knusperbrot is a crispbread, not a salted pretzel.

Criteria What to check when buying Who it matters most to
High-protein claim Compare protein and energy using the same serving basis, preferably per 100 g. Under EU Regulation (EC) No 1924/2006, at least 20% of the energy must come from protein for a product to be described as ‘high protein’. If I’m specifically looking for a protein-focused pretzel snack, the protein figure per pack alone isn’t enough to help me decide. For around 50% of consumers, being able to verify a high-protein claim is the top priority.
Pretzel shape and portion Check that the snack format and pack size suit you. Lorenz Snacks lists Saltletts Mini Brezel in a 40-g format and a 150-g bag. For my coffee break, what matters most is having a classic salted pretzel in a suitable portion. Around 30% of consumers prioritise enjoying a pretzel.
Salt and ingredients Check the salt per planned portion, along with the ingredients and allergen information on the specific pack. If you need to avoid certain ingredients or keep an eye on your salt intake when choosing a savoury snack, it’s worth checking the packaging carefully. For around 20% of consumers, this is the most important reason for their choice.

Common mistakes when choosing

  • Assuming protein per pack means ‘high protein’

    The number of grams alone doesn’t show how much of the product’s total energy comes from protein. Under EU Regulation (EC) No 1924/2006, a ‘high protein’ claim requires at least 20% of the energy to come from protein.

    Compare protein and kcal using the same serving basis. To work it out, multiply the grams of protein by 4 kcal, then divide the result by the stated kcal.

  • Classifying a classic salted pretzel as a protein pretzel

    According to the product information, Lorenz Saltletts Mini Brezel contain 12 g of protein and 401 kcal per 100 g. That works out at around 12% of energy from protein, below the threshold for a ‘high protein’ claim.

    If both the pretzel shape and the high-protein claim matter to you, compare products specifically marketed as protein pretzels. If you’re mainly after a classic coffee-break snack, choose salted pretzels based on their shape, portion size and ingredients.

  • Overlooking salt and allergens because of the protein claim

    HEJ Natural states that a 70-g pack of Protein Pretzels Classic contains 2.77 g of salt. If you have an allergy, the ingredients and possible traces are just as important as the protein content.

    Check the portion you plan to eat and the ingredients and allergen information on the pack you’re actually buying.

Brands to consider

HEJ

HEJ Protein Pretzels Classic combine a pretzel shape with a high-protein claim that can be verified against the product information.

  • According to HEJ Natural, they contain 26 g of protein per 100 g. At 378 kcal per 100 g, that works out at around 27.5% of energy from protein.
  • According to HEJ Natural, the 70-g pack contains 2.77 g of salt. The product contains spelt and barley malt; the label states that it may contain traces of soya, milk, sesame and celery.

Lorenz

Saltletts Mini Brezel are classic salted pretzels, also available in a smaller pack for a coffee break.

  • Lorenz Snacks lists a 40-g format and a 150-g bag.
  • With 12 g of protein and 401 kcal per 100 g, this variety works out at around 12% of energy from protein. According to the manufacturer, it contains wheat and may contain traces of milk, egg and sesame.

Leicht & Cross

Knusperbrot High Protein is an option if you’d rather have a crunchy texture than a pretzel shape.

  • The Knusperbrot listed by EDEKA24 contains 22 g of protein and 370 kcal per 100 g, which works out at around 23.8% of energy from protein.
  • It’s a crispbread, not a salted pretzel. The listed ingredients include wholemeal wheat flour and wheat gluten.

Funny-frisch

Protein Chips Curry are a different kind of savoury snack for anyone who isn’t looking for a pretzel.

  • REWE lists 21 g of protein per 100 g for this variety.
  • At the stated 443 kcal per 100 g, around 19% of the energy comes from protein. This variety therefore falls below the ‘high protein’ threshold and isn’t shaped like a pretzel.

A crunchy alternative at Joybuy

These flips could be worth considering for a coffee break if you’re after a savoury, crunchy snack and the pretzel shape isn’t essential. Check the nutritional information on the specific pack to see whether it suits your protein and salt comparisons.

ahead Protein Flips Paprika, tray of 6 × 50 g

ahead Protein Flips Paprika, 6 × 50 g

An option for your coffee break if you fancy flips instead of salted pretzels.

Tray of six 50-g packs; Paprika flavour. Check the nutritional information and ingredients on the pack if protein content, salt or allergens are important to your choice.

View at Joybuy

Frequently asked questions

When can a snack be described as ‘high protein’?

Under EU Regulation (EC) No 1924/2006, at least 20% of the product’s total energy must come from protein for it to be described as ‘high protein’. To check, compare protein and energy per 100 g: 26 g of protein at 378 kcal works out at around 27.5% of energy from protein for HEJ Protein Pretzels Classic.

Are Saltletts Mini Brezel high-protein pretzels?

No, not based on the figures Lorenz Snacks gives for this variety: 12 g of protein at 401 kcal per 100 g works out at around 12% of energy from protein. If you mainly want a classic salted pretzel with your coffee, pack size, salt and ingredients may be more important factors in your choice.

Does a protein pretzel automatically help you recover better after exercise?

No. A high-protein claim doesn’t tell you what effect a product will have on your individual recovery. Whether an additional protein-focused snack fits into your diet also depends on what you eat throughout the day; the German Nutrition Society considers protein intake in relation to your overall requirements.

What should I bear in mind when choosing vegan pretzel snacks or buying snacks with an allergy?

A vegan product claim doesn’t replace checking the ingredients and possible allergen traces. HEJ Protein Pretzels Classic contain spelt and barley malt; according to the product information, they may contain traces of soya, milk, sesame and celery. For Lorenz Saltletts Mini Brezel, the manufacturer lists wheat and possible traces of milk, egg and sesame. Always check the label on the pack you buy.