Which choices matter to different people

Families comparing sugar content

If you’re serving something sweet or crunchy on a holiday afternoon, it’s worth checking the “of which sugars” figure per 100 g. The popcorn examples listed by REWE differ considerably in this respect, and the ingredients list can also help you choose.

Shoppers comparing energy and portion sizes

If you want to keep track of how much you actually eat, start by comparing the energy per 100 g, then factor in your own portion. ALDI SÜD explains that the standard per-100-g figure provides a basis for comparing packaged foods.

Shoppers planning a quick microwave snack

Microwave popcorn is an option if it’s suitable for your microwave and you can follow the instructions on the pack. If children will be sharing it, check the age and safety guidance for the specific product too.

What to look for when buying

Popcorn kernels to prepare at home

A good choice if: You want to choose the seasoning, sweetener and portion size yourself.

The trade-off: Lidl’s preparation guide includes oil and optional sweeteners, so homemade doesn’t automatically mean lower in energy. It also takes time to prepare.

Salted microwave popcorn

A good choice if: You want something quick to prepare and prefer a savoury recipe to a sweet coating.

The trade-off: A low sugar content doesn’t tell you about energy or salt: Seeberger salted microwave popcorn listed by REWE contains 364 kcal, less than 0.5 g of sugar and 1.8 g of salt per 100 g.

Ready-to-eat sweet popcorn

A good choice if: Having a sweet snack that’s ready to eat matters more to you than controlling the recipe.

The trade-off: The examples listed by REWE contain 36.6 g of sugar per 100 g for sugared popcorn, and 48 g for Werther’s Original Popcorn Salted Caramel. Check the specific variety and set aside the portion you want before eating.

What to compare What to check when buying Who it matters to
Sugar “Of which sugars” per 100 g and the ingredients list; for sweet varieties, check the portion size too. If I’m looking for something crunchy for a holiday afternoon, I want to be able to choose how sweet it is. Around 36% of shoppers would make sugar content a top purchasing consideration.
Energy and portion size kcal per 100 g and the amount you actually plan to eat; check the fat content too for recipes made with oil. I want to know how much energy is in the portion I plan to eat, rather than relying on popcorn’s light, airy appearance. For around 36% of shoppers, this comparison comes first.
Preparation and safety For microwave popcorn, check the appliance and preparation instructions; if others are sharing, check the age and allergen information on the specific pack too. If you need to get a snack ready quickly and others will be sharing it, the variety you choose needs to suit them too. Around 28% of shoppers would consider preparation and safety first.

Common mistakes when buying popcorn

  • Assuming popped means “low calorie”

    The European Commission sets a maximum of 40 kcal per 100 g for a “low calorie” claim on solid foods. The examples listed by REWE contain between 364 and 444 kcal per 100 g, well above that limit. Popcorn’s airy appearance doesn’t change its energy content.

    Compare kcal on the same per-100-g basis, then take your planned portion into account.

  • Looking only at the portion size for sweet popcorn

    A portion figure alone doesn’t show the differences between recipes as clearly as a per-100-g comparison. REWE lists 48 g of sugar per 100 g for Werther’s Original Popcorn Salted Caramel.

    Alongside the portion size, check the nutritional values per 100 g and the ingredients list. Lebensmittelklarheit explains that ingredients are listed in descending order by weight.

  • Choosing microwave popcorn without checking the pack

    Preparation and suitability can vary by product. According to the product information, the Seeberger variety listed by REWE is not suitable for children under three or for people with swallowing difficulties.

    Check the age and safety guidance before buying. Follow the pack’s preparation instructions and take care when opening a hot bag.

  • Assuming allergen information applies to a different variety

    Popcorn varieties that look similar can contain different ingredients. For Werther’s Original Popcorn Salted Caramel, REWE lists possible traces of hazelnuts, almonds, other nuts and wheat, among other things.

    Check the current ingredients and allergen information on every pack you choose, rather than relying on a variety you bought before.

Brands and retailers to help you choose

REWE / REWE Beste Wahl

You can compare the nutritional values of specific ready-to-eat and microwave popcorn products to see how their recipes differ.

  • REWE lists REWE Beste Wahl sweet microwave popcorn as containing 417 kcal and 22 g of sugar per 100 g.
  • Don’t apply these figures to other varieties or portion sizes; check the labelling on the product you choose.

EDEKA / EDEKA24

When choosing a specific popcorn variety, its nutritional values and ingredients matter more than the retailer’s name.

  • Per-100-g figures give you a consistent basis for comparing the sugar, fat and energy in different packs.
  • Check the ingredients and allergens for the specific variety before choosing it; information for products from other retailers won’t necessarily apply.

Lidl

Lidl describes a way to prepare popcorn using kernels, seasoning or sweeteners, and oil.

  • With this method, you can choose the ingredients and quantities yourself.
  • The amount of oil or sweetener you use forms part of the finished recipe, so homemade popcorn isn’t automatically lower in energy.

ALDI

When choosing popcorn at ALDI, check the information on the specific pack.

  • ALDI SÜD explains that nutritional values per 100 g make it easier to compare packaged foods.
  • General information about nutrition tables won’t tell you the nutritional values of a specific popcorn variety.

Joybuy products to suit you

Suitable products coming soon.

Frequently asked questions

Can popcorn be labelled “low calorie”?

In the EU, solid popcorn can only be labelled this way if it contains no more than 40 kcal per 100 g. The European Commission sets this limit for “low calorie” and equivalent claims. “Energy-reduced” requires at least 30% less energy, as well as an explanation of what causes the reduction. Check the labelling on the specific product rather than assuming popcorn meets either of these requirements.

How do I compare sweet and salted popcorn?

First compare the nutritional values per 100 g, then consider how much you want to eat. For sweet popcorn, the sugar content is particularly useful to check; for salted varieties, also look at the salt, energy and fat. ALDI SÜD explains how the standard per-100-g figure makes comparisons possible.

If I have an allergy, is it enough to check the “may contain” warning?

No. First check the ingredients and any highlighted allergens on the specific pack. Lebensmittelklarheit points out that allergens deliberately added as ingredients must be labelled, while additional “may contain” warnings aren’t subject to a consistent set of rules.

Is microwave popcorn suitable for every child?

No, suitability depends on the guidance for the specific product. According to the product information, the Seeberger microwave popcorn listed by REWE is not suitable for children under three or for people with swallowing difficulties. Also follow the preparation instructions and take care when handling the hot bag.