While clean laundry is the baseline, it often leaves something to be desired: towels feel rough, your favourite shirt loses its fresh scent after washing, or your sportswear still smells faintly of sweat even after a cycle. The right laundry additive can be the solution. The options range from fabric softener and laundry perfume to hygiene rinses.
This guide will help you understand the differences and find the right product for your specific needs—whether you're looking for soft laundry, a long-lasting fragrance, or a way to effectively remove odours from your clothes.
Choosing the right product depends on your goal and the fabrics you're washing. Two key factors will help you decide.
The three main categories of laundry additives serve different functions:
Not every laundry additive is suitable for every material.
Based on different needs, we've put together a selection of products that cover various functions.
Why it stands out: This product combines the classic function of a fabric softener with scent technology. According to the manufacturer, the freshness is reactivated by touching the clothes, ensuring a long-lasting scent experience.
Advantages:
Who is it for? For households that want both noticeably soft laundry and an intense, long-lasting fragrance for their everyday clothes and bedding.
Why it stands out: The Kuno Hygiene Silver Cloth is a reusable alternative to liquid hygiene rinses. It uses silver-ion technology to neutralise odour-causing bacteria and is completely fragrance-free.
Advantages:
Who is it for? Ideal for athletes, active individuals, and families who want to effectively remove odours from laundry, especially from performance wear. It's a great choice for anyone looking for a fragrance-free and sustainable option.
Why it stands out: This laundry perfume is focused solely on giving textiles a fresh scent. Since it contains no softening ingredients, it is suitable for all types of fabrics, including those where fabric softener should be avoided.
Advantages:
Who is it for? For anyone who loves an intense laundry scent but wants or needs to skip the softening effect of a fabric softener, for example, with sportswear or towels.
If our curated selection doesn't quite meet your needs, you'll find a diverse range in our broader category. There, you can discover more products for your individual laundry requirements.
Discover All Fabric Softeners and Conditioners Here
A fabric softener has two main functions: it makes laundry softer by smoothing the fibres and imparts a scent. A laundry perfume is used exclusively to give laundry an intense and long-lasting fragrance. It has no softening effect and is therefore also suitable for textiles whose functionality could be impaired by fabric softener.
Sweat odour in sportswear is caused by bacteria that are not always completely removed at low wash temperatures. A hygiene rinse or a special antibacterial laundry additive like the Kuno Silver Cloth is designed to neutralise these bacteria even at 30°C or 40°C, thus tackling the odour at its source.
No. Classic fabric softeners can reduce the absorbency of towels and terry cloths, as well as the breathability of performance wear (e.g., sports or outdoor clothing). For these materials, laundry perfumes or hygiene rinses without softening effects are often the better choice. It is always advisable to check the care label on your clothing and the usage recommendations on the product.