Who should choose which option?

Buffet planners catering for different preferences

If you’re looking for toast to serve with sweet and savoury toppings, you could consider clearly labelled wholemeal toast as an alternative to white toast. If any guests need gluten-free bread, you’ll need to plan a separate option.

Guests who prefer mild, soft bread

Taste and texture matter just as much as the actual wholemeal content. A name such as ‘Mild’ doesn’t tell you how much wholemeal flour the bread contains; check the ingredients list for that.

Households requiring gluten-free options

Ordinary wholemeal wheat toast isn’t a gluten-free alternative. Schär makes gluten- and wheat-free sliced loaves in its Meisterbäckers range, but you’ll still need to check that the specific variety meets any other requirements relating to ingredients and possible traces.

What to look for when buying

First, decide whether the bread for your buffet must be specifically gluten-free. Then you can compare wholemeal content, your preferred texture and the quantity you need.

Criterion What to check when buying Who it matters most to
Wholemeal and fibre Look for the word ‘wholemeal’, the stated wholemeal content and the fibre per 100 g. Golden Toast states that its Vollkorn Toast contains 90 % wholemeal flour by total flour content. When I’m shopping for people with different preferences, I want to include a wholemeal option while sticking with the familiar toast format. Around 40 % of consumers put this compromise first.
Mild taste and soft texture Compare the ingredients and product description for the specific variety; a mild-sounding name or dark colour doesn’t prove that it has a high wholemeal content. When catering for fussy guests, I want to choose a bread with a taste and texture they’ll enjoy. This is the main consideration for around 30 % of consumers.
Gluten- and wheat-free Check the relevant label on the packaging, as well as the ingredients and any ‘may contain’ warnings. Wholemeal wheat toast doesn’t meet this requirement. If gluten-free bread is needed, I need to check this requirement before considering taste and wholemeal content. It comes first for around 20 % of consumers.
Quantity and storage Compare pack weight, number of slices, best-before date and storage instructions once opened. For the buffet, I want to plan enough slices without keeping opened packs for longer than necessary. Around 10 % of consumers put this planning first.

Common comparison mistakes

  • Assuming dark colour or ‘Vital’ means wholemeal

    The German Nutrition Society points out that colour isn’t a reliable indicator of wholemeal content. A fanciful product name doesn’t explain what’s in the bread either.

    Check the product name and ingredients list. Use the nutrition information per 100 g to compare fibre.

  • Choosing wholemeal wheat toast as a gluten-free option

    Wholemeal doesn’t mean gluten-free. Gluten-free sliced loaves can also differ considerably in their ingredients and possible traces.

    If you need a gluten-free option, first choose a product explicitly labelled gluten-free. Then check the other ingredients and any ‘may contain’ warnings on the specific pack.

  • Confusing pack weight with the number of slices you need

    For a buffet, the number of slices you can actually serve matters as well as the pack weight. Storage instructions once opened can also vary between products.

    Plan the number of portions you need, then compare the slice count, pack size and storage instructions.

Brands and product ranges to consider

Golden Toast

The brand offers wheat-based wholemeal toast in the classic toast format.

  • For its Vollkorn Toast, Golden Toast states that 90 % of the total flour content is wholemeal flour, with 6.6 g of fibre per 100 g.
  • The product contains wheat, so it isn’t a gluten-free option; check the pack for any other possible traces.

Schär

The Meisterbäckers range includes gluten- and wheat-free sliced loaves, including Classic, Mild and Vital.

  • Schär describes Meisterbäckers Mild as a mild variety; Meisterbäckers Vital is listed as containing 9.5 g of fibre per 100 g.
  • The recipe, texture and possible traces vary by variety. Always check the details on the specific pack when choosing.

REWE / ja!

ja! Vollkorntoast is another wheat-based option for comparing ingredients and nutritional values.

  • REWE states that the 500-g pack contains 63 % wholemeal wheat flour and 6.2 g of fibre per 100 g.
  • The ingredients also include wheat flour, wheat gluten and lupin flour; any possible traces are listed separately.

EDEKA

EDEKA24 stocks Mestemacher Bio Weizen Vollkorn Toastbrot, another recipe to compare.

  • The product details list wholemeal wheat flour and other organic ingredients.
  • The recipe also contains wheat flour and wheat gluten, so it isn’t a gluten-free option.

Lidl / Grafschafter

Lidl lists Grafschafter among its own-label bread and bakery brands.

  • If you’re shopping in store, the brand can be a starting point for finding a suitable toast.
  • You’ll need to check the current ingredients and nutrition information on the specific pack to see whether it has the wholemeal recipe you’re looking for.

Suitable products at Joybuy

For a familiar toast format with a stated wholemeal content, consider Golden Toast Vollkorn Toast. If you need gluten- and wheat-free sliced bread, Schär Meisterbäckers Mild is described as mild, while Meisterbäckers Vital is listed as containing 9.5 g of fibre per 100 g. Always check the ingredients and any ‘may contain’ warnings on the pack to make sure your choice suits everyone you’re catering for.

Frequently asked questions

How can I tell if toast is wholemeal?

Look for the word ‘wholemeal’ and read the ingredients list. The German Nutrition Society points out that dark colour alone isn’t a reliable indicator; you can then compare the fibre using the nutrition information per 100 g.

Do I still need to check the ingredients in gluten-free sliced bread?

Yes. A gluten-free label doesn’t answer every question about other ingredients or possible traces. For example, Schär lists possible traces of soya, lupin and mustard for Meisterbäckers Vital; check the pack for the variety you choose.

How should I store opened bread for the buffet?

Follow the storage instructions on the specific pack. Golden Toast recommends storing its bread in a dry place and protecting it from direct sunlight. Schär recommends resealing Meisterbäckers Mild after opening and eating it within a few days or freezing it promptly.