Shoppers who specifically want organic
You want to check the organic status of every bag rather than relying on terms such as ‘natural’ or a vegan label.
If organic potato crisps are a must for your Carnival gathering, check the organic certification on each bag before choosing flavours. A lightly salted variety and a more heavily seasoned option give guests a choice; check the ingredients, allergens and nutritional information for each pack separately. Organic certification alone doesn’t tell you how much salt or fat the crisps contain.
You want to check the organic status of every bag rather than relying on terms such as ‘natural’ or a vegan label.
You’re looking for shareable crisps for your Carnival gathering and want to pair a mild organic variety with one that’s more strongly seasoned.
You check the ingredients, allergens and nutritional information for each specific variety, because organic certification doesn’t replace these details.
First check the organic certification, then choose a mix of flavours, and finally compare the information on the packs that matters to your guests.
| What to check | What to look for when buying | Who it matters most to |
|---|---|---|
| Organic certification | For pre-packed organic food from the EU, look for the EU organic logo, the inspection body code and the origin of the ingredients on the bag. The Federal Ministry of Agriculture, Food and Regional Identity explains the EU organic logo and its labelling requirements. | If I specifically want to buy organic potato crisps for the party, I need to be able to verify the certification on every pack. For around 42% of shoppers, this organic certification comes first. |
| Flavours | Choose a lightly salted variety and a paprika or herb flavour to suit your guests; check the organic certification on each variety separately. | I don’t want to put out several bags that all taste almost the same. Around 33% of shoppers mainly look for a mix of varieties when choosing. |
| Ingredients and nutritional information | Read the ingredients and allergen information on the current pack; compare salt and fat only on the same basis, such as per 100 g. | If ingredients or declared allergens matter to my guests, the organic label alone isn’t enough. These product details are a priority for around 25% of shoppers. |
These terms describe different things from organic certification. A familiar brand name is no substitute for checking the specific variety, either.
If organic is a must, check the EU organic logo, inspection body code and origin information on the pack.
Organic certification alone says nothing about the salt or fat content of a particular variety of potato crisps. Other types of crisps shouldn’t be considered nutritionally different just because of their main ingredient, either.
Compare the nutritional information for specific products per 100 g, rather than trying to infer the figures from the product name.
A vegan label doesn’t answer every question about ingredients or possible traces. The information needs to match the pack you’re actually serving.
Before the party, read the current ingredients list, highlighted allergens and any precautionary ‘may contain’ information on every bag.
Alnatura offers sea-salt potato crisps as well as kettle-cooked rosemary and sea-salt crisps as two different organic varieties.
dennree describes its paprika kettle crisps, made with European organic potatoes, as a more boldly seasoned option.
REWE lists kettle crisps in sea-salt and paprika flavours and describes them as Naturland-certified.
Lorenz Crunchips Rustics are a lightly salted potato crisp option for shoppers who don’t require organic certification.
Chio Chips Red Paprika are a paprika-flavoured option for shoppers who don’t require organic certification.
The EU organic logo is compulsory on pre-packed organic food from the EU, as explained by the Federal Ministry of Agriculture, Food and Regional Identity. For the specific potato crisps, also check the inspection body code and the origin of the ingredients; other organic labels may appear as well.
No. ‘Vegan’ and ‘natural’ don’t tell you whether a product is organically certified. If organic is a must for your Carnival gathering, check the information on the specific pack before you decide.
No, you can’t tell from the main ingredient alone. When comparing these types of crisps, the consumer advice centre highlights, among other things, fat in vegetable crisps and salt in pulse crisps. Compare the nutritional information for the specific products using the same serving basis.
Follow the storage instructions for each variety and reseal any opened bag as tightly as possible. For the products described, Alnatura and dennree recommend, among other things, storing them in a dry place or protecting them from heat and light.
Read the ingredients list and allergen information on every current pack you serve. A vegan label doesn’t replace checking for possible traces; for example, the Lorenz variety described may contain traces of milk.