Shoppers with a firm preference for organic
You specifically want organic potato crisps for your lunch break, so you check the label on the pack itself rather than relying on the product name or packaging design.
If organic potato crisps are a must for your lunch break, first check the label on the specific variety, then look at the ingredients and nutrition information. The organic logo alone doesn’t tell you how much fat or salt the crisps contain. For lunch, you’ll also want to check that the pack size suits the portion you have in mind.
You specifically want organic potato crisps for your lunch break, so you check the label on the pack itself rather than relying on the product name or packaging design.
You’re looking for a snack to enjoy on the go and want to compare energy, fat and salt per 100 g, without assuming that the organic logo tells you anything about the nutritional values.
You need to avoid certain ingredients or allergens, so you check the latest ingredients list and pack information for every flavour.
When choosing organic potato crisps for your lunch break, the order is simple: first check the organic label on the variety, then see how the nutrition information, pack size and ingredients measure up against your needs.
| Criterion | What to check before buying | Who it matters most to |
|---|---|---|
| Organic labelling | Check the EU organic logo, inspection body code and origin information on the specific pack. The Federal Ministry of Agriculture, Food and Regional Identity explains the labelling requirements for pre-packed organic food from the EU. | If organic is a must for my snack, I want to be able to verify the label on the variety I choose. For around 36% of shoppers, this proof comes first. |
| Nutrition information | Compare energy, fat and salt per 100 g across the varieties you’re considering; also take any portion information into account. | If I eat crisps regularly or choose between varieties on the spur of the moment, I want to compare their nutrition information on a like-for-like basis. Around 29% of shoppers prioritise this. |
| Pack size | Compare the net weight and, where provided, the number of portions with the amount you want for your lunch break. | For my break, I only want to take the amount I actually plan to eat. The right portion size is the most important criterion for around 21% of shoppers. |
| Ingredients and allergens | Read the ingredients list, any allergens highlighted and, where provided, precautionary allergen information for the current flavour. | If I need to avoid an ingredient, I can’t rely on the flavour name. For around 14% of shoppers, checking the ingredients comes first. |
Organic labelling doesn’t describe the nutritional values. EDEKA lists 34 g of fat and 1.1 g of salt per 100 g for its organic sea salt potato crisps.
Check the organic label, then compare energy, fat and salt per 100 g with the other varieties you’re considering.
EDEKA and REWE each list a pack size of 125 g for the organic varieties in question. Nutrition information per 100 g doesn’t automatically reflect how much you’ll want to eat during a break.
Check the pack size before you buy and plan how much you want to take with you.
A name such as ‘Paprika’ is no substitute for the ingredients list. Lebensmittelklarheit explains that allergens which must be declared are highlighted among the ingredients.
Check the current pack for every variety, including the ingredients list and any precautionary allergen information.
Evidence that one variety is organic doesn’t make every potato crisp from that brand an organic product. A particular variety may also not be available in every market.
Before you shop, check the product name and organic label, and make sure the variety you want is available.
The examples below relate to specific product lines or varieties. If organic is a must, check the label on the individual product rather than relying on the brand name alone.
REWE sells Bio-Naturland Kettle Crisps Paprika, a variety specifically labelled as organic.
EDEKA sells organic potato crisps with sea salt, a simply seasoned option.
Lidl is one possible place to shop for organic products.
Lorenz Crunchips Salted is a comparison option if organic isn’t a requirement.
funny-frisch Ofen Chips are an alternative only if organic isn’t a requirement.
Chio Red Paprika is a seasoned comparison option if organic isn’t a requirement.
Check the organic label on the specific variety rather than relying on the name or packaging design. For pre-packed organic food from the EU, the Federal Ministry of Agriculture, Food and Regional Identity explains the EU organic logo, as well as the information about the inspection body and the origin of the ingredients.
No, the organic label doesn’t tell you how much fat or salt a product contains. Compare the nutrition information per 100 g: EDEKA lists 34 g of fat and 1.1 g of salt per 100 g for its organic sea salt potato crisps.
Yes, even with a simple flavour, the ingredients list on the specific pack matters. Look out for highlighted allergens and check any precautionary allergen information if needed. The words ‘sea salt’ alone won’t answer this question.