Who needs to know the difference?

People with coeliac disease

If you’re looking for a snack, the gluten-free claim needs to apply to the specific variety you’re buying. The German Federal Institute for Risk Assessment stresses that people with coeliac disease must consistently avoid gluten.

Active people who prioritise protein

If the protein content of a snack matters to you, compare the nutritional information per 100 g and for the serving you plan to eat. Protein crisps are a different type of product from popcorn.

Popcorn fans

If you specifically want popcorn, you can choose from sweet and savoury varieties that are labelled accordingly. A gluten-free claim on its own tells you nothing about the protein content.

What should you look for when buying?

First decide whether it has to be popcorn, or whether another crunchy snack would do. Then check the current gluten-free labelling and nutritional information for each option.

Popcorn labelled gluten-free

A good choice if: You want popcorn in a particular flavour.

Trade-off: The gluten-free claim doesn’t replace checking the protein content of each variety.

Protein crisps instead of popcorn

A good choice if: A clear protein value matters more to you than having popcorn.

Trade-off: The ingredients, salt content and allergen information may differ from popcorn.

Popcorn with a separate accompaniment

A good choice if: You want popcorn and would like to get your desired amount of protein from another food.

Trade-off: Check that both items are suitable for coeliac disease. The protein in the accompaniment isn’t part of the popcorn’s nutritional value.

Criteria What to check Who it matters most to
Gluten-free status The gluten-free claim, ingredients list and allergen information for the specific variety on the current pack. If I have coeliac disease, I don’t want to rely solely on the fact that popcorn is made from maize. For around 36% of consumers, clear labelling on the variety they buy comes first.
Protein content Protein per 100 g and per serving, as well as the serving size used. After exercise, I want to know how much protein my snack actually contains. Around 36% of consumers say this measurable contribution is their top priority.
Type of product Whether the pack contains popcorn or another type of crunchy snack; then compare the variety and nutritional information. For a film night, I want proper popcorn, not to find myself reaching for crisps instead. For around 14% of consumers, the type of product they want comes first.
Where to buy The specific variety and its information in the shop or online listing you’re using. If I’m planning a shop, the right option needs to be available where I’m buying. For around 14% of consumers, finding the product easily is their main concern.

What mix-ups can make choosing harder?

  • Assuming all popcorn made from maize is the same

    For people with coeliac disease, the main ingredient alone isn’t enough to make a decision. What matters is the information for the specific variety.

    Check the gluten-free claim and ingredients list on the pack again, especially if you’re buying a different variety or the packaging has changed.

  • Looking only at the protein value per 100 g

    The value per 100 g is useful for comparing products, but it doesn’t necessarily tell you how much protein is in your serving.

    Compare both nutritional values and check which serving size the second one refers to.

  • Mistaking protein crisps for popcorn

    Another crunchy snack may have a stated protein value, but it’s made with different ingredients and may not satisfy your craving for popcorn.

    Choose the type of product you actually want. If you’re considering an alternative, also check the salt content, ingredients and allergen information.

  • Assuming a gluten-free range guarantees a specific product

    A retailer’s category doesn’t tell you which popcorn varieties are available at a particular shop or how much protein they contain. REWE notes that availability can vary between shops.

    Before ordering or shopping, check the specific product and the information on its current packaging.

Brands and ranges to help you choose

These examples show different ways to choose: popcorn, protein crisps or a retailer’s gluten-free range. Information about a range doesn’t automatically apply to every product in it.

HEIMATGUT

On its range page, HEIMATGUT labels several organic popcorn varieties, including sweet and savoury options, as gluten-free.

  • Real popcorn in a range of flavours.
  • If you’re choosing based on protein content, you’ll also need to check the nutritional information for each variety.

funny-frisch

According to funny-frisch, its Protein Chips Barbecue Style are gluten-free. The manufacturer states that they contain 21 g of protein per 100 g and 6,2 g per 30-g serving.

  • Protein values per 100 g and per stated serving make comparisons easier.
  • This isn’t popcorn. The manufacturer states that it contains 1,9 g of salt per 100 g and may contain milk.

REWE frei von

REWE features a range of gluten-free products under its ‘frei von’ label.

  • A useful starting point when looking for foods with suitable labelling.
  • REWE notes that not every product is available in every shop, so the information for the individual product is still what matters.

EDEKA24

EDEKA24 has a dedicated section for gluten-free foods from various manufacturers.

  • This section can help narrow down your search for individual products.
  • For any snack you choose, check the type of product, gluten-free claim and nutritional information on its product page and packaging.

Protein crisps at Joybuy

These crunchy alternatives are for shoppers who care about protein as well as gluten-free labelling. They aren’t popcorn, so base your decision on the information on the pack you’re buying.

ahead Protein Flips Paprika, tray of 6 × 50 g packs

ahead Protein Flips Paprika, tray of 6 × 50 g

An alternative to popcorn if you’re looking for paprika-flavoured flips to enjoy on different snacking occasions.

According to the product name, the tray contains six 50 g packs. For an accurate comparison, check the protein information per 100 g and per pack, as well as the current gluten-free labelling.

View at Joybuy
ahead Crispies Sour Cream High Protein Chips

ahead Crispies Sour Cream High Protein Chips

A crunchy snack for a film night if you’d choose crisps over popcorn.

Use the pack to compare the protein value per 100 g and per serving, as product information on protein content can vary. Also check the current gluten-free labelling and ingredients list.

View at Joybuy

Frequently asked questions

Is popcorn automatically suitable for people with coeliac disease?

No. The fact that it contains maize isn’t enough to make that decision. Look for a clear gluten-free claim on the specific variety and check the current packaging. The European Commission sets out harmonised requirements for using the term ‘gluten-free’.

How do I compare the protein content of two snacks?

Check the protein value per 100 g and for the stated serving. This lets you compare products on the same basis while also taking into account the size of your portion.

Are gluten-free protein crisps an alternative to protein popcorn?

Yes, if a crunchy snack with a stated protein value matters more to you than popcorn itself. According to the manufacturer, funny-frisch Protein Chips Barbecue Style are gluten-free and contain 21 g of protein per 100 g. However, as crisps, they have a different recipe and are a different type of product.

Should I check the ingredients again when buying a familiar brand?

Yes. Check the ingredients list and labelling on the pack you’re actually buying. The German Coeliac Society recommends doing this for foods that may contain gluten. Don’t judge varieties and recipes solely by looking at a pack you bought before.

Is a product from a retailer’s gluten-free range available in every shop?

No. A retailer’s range doesn’t guarantee that a particular product is available at a specific shop. REWE notes that availability varies depending on demand and shop size, so check that the product is in stock before you shop.