Who is this comparison for?

Calorie-conscious shoppers at organic food shops

If calorie content is especially important to you when snacking, compare potato crisps by their kcal per 100 g. Then think about how much you’re actually likely to eat. Check whether a product is certified organic separately.

Those interested in baked potato snacks

Baked varieties are worth considering if you’d like to compare other recipes alongside classic fried crisps. However, the cooking method alone tells you neither the calorie content nor whether a product is organic. You’ll need to check the details for the specific product.

Shoppers checking ingredients and allergens

If seasoning, salt or allergen information influences your choice, read the details on the current pack. A lower calorie or fat content won’t answer these questions.

What should you look for when buying?

Start with what matters most for your shop: calorie content and portion size, organic labelling or ingredients. Then check the other details on the specific pack.

Criteria What to check Who it matters most to
Calories and portion size Compare kcal per 100 g, then consider this in relation to the amount you plan to snack on. Anyone looking for a lower-calorie snack wants to compare the calorie content of different packs without losing sight of how much they’ll eat. Around 42% of consumers make this their priority.
Organic labelling Look for organic labelling and compare the nutrition information of the potato crisps you’re considering separately. When I shop at an organic food shop, I first want to know whether the crisps meet my requirements for organic production; a lower kcal value is another factor for me. Organic credentials are the priority for around 33% of consumers.
Salt, ingredients and allergens Check the ingredients list, salt per 100 g and allergen information on the current pack. When buying seasoned crisps, I want to know what ingredients they contain and which allergen warnings apply. These details are the most important buying criteria for around 25% of consumers.

Common shopping misconceptions

  • Assuming organic means fewer calories

    Organic labelling relates to how a product is made. The nutrition information tells you how much energy a potato crisp product provides.

    If organic is a must for you, check the labelling first, then compare kcal per 100 g across the products you’re considering.

  • Assuming less fat means fewer calories

    Fat content alone doesn’t tell you how the calorie content of two products compares. Lorenz promotes Naturals Leicht fein gesalzen as having 30% less fat than conventional potato crisps; you’ll also need to check the kcal value to compare calories.

    Use fat content as one point of comparison, but check the nutrition information per 100 g to compare calories.

  • Overlooking your planned portion

    The value per 100 g makes products easy to compare, but it doesn’t tell you how much you’ll actually eat.

    Decide how much you plan to snack on, then use the per-100 g figure to work out the calorie content of your portion.

  • Focusing only on fat and calories in oven-baked crisps

    REWE lists 1.6 g of salt per 100 g for funny-frisch Ofen Chips Paprika. The variety may also contain traces of sesame, milk and wheat.

    For the variety you choose, check the ingredients list and allergen information on the pack as well as the nutrition details.

Brands to consider

funny-frisch

Ofen Chips Paprika are one example of a baked potato snack. funny-frisch describes this variety as baked rather than fried.

  • REWE lists 405 kcal and 9.2 g of fat per 100 g for Ofen Chips Paprika. Lorenz lists 536 kcal and 34 g of fat per 100 g for its Crunchips product.
  • This comparison applies to these products, not every crisp made by these brands. For Ofen Chips Paprika, also check the ingredients and warnings about possible traces of sesame, milk and wheat. Baking does not prove that a product is organic.

Lorenz

Naturals Leicht fein gesalzen may interest shoppers looking for a variety with a specific fat comparison claim.

  • Lorenz promotes this variety as having 30% less fat than conventional potato crisps.
  • The fat claim is no substitute for comparing kcal per 100 g. The figure of 536 kcal per 100 g that Lorenz gives for Crunchips relates to a different product, not the entire brand.

LindenGut

Bio Chips Meersalz are a specific organic potato crisp variety whose nutrition information can be used for a product-by-product comparison.

  • LindenGut lists 454 kcal and 22 g of fat per 100 g for Bio Chips Meersalz.
  • This figure applies to the variety named. The organic label alone doesn’t tell you how its calorie content compares with other crisps.

Baked potato snacks at Joybuy

This selection includes a baked potato stick snack and a variety of oven-baked crisps. Potato sticks aren’t classic potato crisps. If you’re shopping specifically at an organic food shop, check the organic labelling on both packs; the cooking method alone won’t answer this question.

Haitai Baked Potato Stick, 27 g pack

Haitai Baked Potato Stick, 27 g

For comparing small packs of potato snacks: this pack contains 27 g of baked potato sticks, not classic potato crisps. Check the energy information and, if relevant, the organic labelling on the current pack before making your choice.

View at Joybuy
Funny-Frisch Ofen Chips Paprika Smoky BBQ, 115 g pack

Funny-Frisch Ofen Chips Paprika Smoky BBQ, 115 g

A variety to consider if you’d like to compare oven-baked crisps with a paprika Smoky BBQ seasoning. The pack contains 115 g; how much you eat determines your actual portion size. Check the nutrition information, ingredients, allergen details and, if needed, the organic labelling for this variety on the current pack.

View at Joybuy

Frequently asked questions

Does an organic label on potato crisps mean they contain fewer calories?

No. Organic labelling doesn’t describe the calorie content. Germany’s Federal Ministry of Food and Agriculture explains that the organic logo relates to production and inspection under EU rules for organic farming. To compare calories, also check the kcal per 100 g on each pack.

How should I factor in portion size when comparing?

First compare the calorie information per 100 g, then work it out for the amount you plan to eat. A smaller pack or a suggested serving size on the packaging doesn’t determine how much you’ll actually snack on.

Are baked crisps automatically the lower-calorie choice?

No. The cooking method alone isn’t enough to make that decision. REWE lists 405 kcal per 100 g for funny-frisch Ofen Chips Paprika, while Lorenz gives 536 kcal per 100 g for a Crunchips product; these figures compare only the products named. Check the nutrition information for any other varieties you’re considering.

What else should I check on the pack besides calories?

Check the ingredients list, salt content and allergen information for the variety you’ve chosen. funny-frisch Ofen Chips Paprika may contain traces of sesame, milk and wheat; this doesn’t tell you anything about the labelling of other varieties.