Who might benefit from stocking up on crisps?

Shoppers comparing prices for stocking up

You’re buying for several snack occasions and want to know whether a larger bag works out cheaper per kilogram. As the consumer advice centre explains, the unit price is a more useful guide than pack size alone.

Commuters who take occasional snack breaks

You’d like to take some potato crisps with you for the odd coffee break. The key is whether you can pack a suitable portion and store the rest at home according to the storage instructions.

Shoppers checking ingredients and allergens

You want to tell classic potato crisps apart from stacked crisps, or need to watch out for certain ingredients. Examples from Lorenz and REWE show why it’s important to check the details for each variety.

What should you look for when buying?

Start by comparing similar products by unit price and the quantity you need. Then check the ingredients in the specific variety and consider your tastes to decide which option suits your journeys.

Criterion What to check Who it matters to
Unit price Compare the unit price in €/kg for similar potato crisps. A large bag or a low-price label alone doesn’t prove it’s better value. I’m shopping for several occasions and want to work out whether the larger quantity is worth it. For around 40% of shoppers, this comparison comes first.
Quantity and storage Check the pack size and storage instructions, as well as whether you can pack individual portions for your journey. If I only take crisps on the train occasionally, I need to be able to store the rest at home. The right quantity is the main priority for around 30% of shoppers.
Product type and ingredients Check the ingredients list, allergen information and, where relevant, ‘may contain’ warnings on the current pack. Stacked crisps aren’t automatically comparable with classic potato crisps. I want to know what ingredients are in a particular variety before switching between potato crisps and stacked crisps. Around 20% of shoppers put this first.
Flavouring Compare salted, mild and more strongly flavoured varieties by their ingredients and nutritional information per 100 g. I want to choose a flavour I enjoy with my coffee. This is the deciding factor for around 10% of shoppers.

Which buying mistakes can you avoid?

  • Assuming a large bag is automatically better value

    You can’t make a meaningful comparison between different pack sizes based on the price of the bag alone. The consumer advice centre recommends comparing unit prices.

    Compare the unit price in €/kg for a similar variety and product type, and consider whether you’ll use the full quantity.

  • Treating stacked crisps like classic potato crisps

    REWE lists potatoes, sunflower oil and salt as the ingredients in ja! Salted Ridged Crisps. By contrast, ja! Original Stacked Crisps contain, among other things, potato powder and wheat starch.

    If you switch product type, check the ingredients list and allergen information again rather than assuming the recipe is the same based on the flavour.

  • Overlooking ‘may contain’ warnings on the pack

    Lorenz describes Crunchips Salted as vegan and gluten-free, but also warns that this variety may contain traces of milk. Lorenz says that recipes can change.

    If particular ingredients matter to you, check the details on the current pack every time you buy, even if it’s a variety you know well.

  • Buying more than you can store

    For the ja! products listed, REWE recommends storing them in a dry place and protecting them from light and heat. A larger quantity is only a good choice if you can store the rest properly too.

    Plan how many snack portions you’ll need for your journeys, and don’t take the whole opened bag with you just because of its size.

    If stored incorrectly, the remaining crisps may lose their crunch.

A guide to brands and own-label products

Lorenz

Crunchips Salted and Naturals Mild Paprika are examples of the different flavour profiles available in the potato crisps range.

  • Lorenz lists potatoes, vegetable oils and salt as ingredients in Crunchips Salted. The full details are on the relevant pack.
  • Lorenz warns that Crunchips Salted may contain traces of milk. The 95 g Naturals bag listed by REWE isn’t, on its own, evidence of a value pack.

funny-frisch

The brand offers several crisps ranges and flavours, including Chipsfrisch and Kesselchips.

  • The range gives you a choice of different flavours and product types.
  • Check the ingredients, allergens and pack size for each variety you choose.

Chio

The potato crisps range includes Red Paprika, Hot Peperoni, Salt & Vinegar and Ready Salted, among other flavours.

  • Chio lists a 150 g bag of Red Paprika with 1.5 g of salt per 100 g, so you can assess the variety using its own nutritional information.
  • Recipes vary between flavours, and pack size alone doesn’t tell you whether you’re getting better value.

REWE / ja!

REWE lists, for example, 200 g of salted ridged potato crisps and 175 g of Original Stacked Crisps under its ja! own-label range.

  • These two specific products are a useful opportunity to compare pack size and unit price alongside product type.
  • According to REWE, the Original Stacked Crisps contain wheat starch and don’t have the same ingredients list as the ridged potato crisps.

Joybuy products for several snack occasions

These multipacks are worth considering if you’re shopping for several snack breaks. The Lay's four-pack contains salted potato crisps, while the Pringles three-pack offers a differently flavoured stacked crisp. When deciding what to stock up on, compare the unit price and the information on each pack.

Lay's Salted Crisps, four 150 g bags

Lay's Salted Crisps, 4 × 150 g

The four bags could be handy for several separate snack breaks.

Salted potato crisps; four 150 g bags. Compare the unit price with similar varieties and, if needed, check the ingredients and allergens on the current pack.

View at Joybuy
Pringles Sour Cream & Onion, three 185 g packs

Pringles Sour Cream & Onion, 3 × 185 g

This three-pack could suit you if you’d like Sour Cream & Onion for several occasions.

Three 185 g packs. For this stacked crisp variety, check the ingredients and, in particular, information about wheat and milk on the current pack. Use the unit price to compare value.

View at Joybuy

Frequently asked questions

How can I tell whether a larger pack of crisps is cheaper?

Compare the unit price in €/kg for packs of the same product type, rather than just the price of the bag or its size. The consumer advice centre explains that unit price is a useful way to compare packs of different sizes. Also consider whether you’ll use all the crisps.

Do stacked crisps have the same ingredients as classic potato crisps?

No, you shouldn’t assume they do. REWE lists potato powder and wheat starch, among other ingredients, in ja! Original Stacked Crisps, whereas the ja! ridged potato crisps it lists are made with potatoes, sunflower oil and salt. Always check the pack for the variety you choose.

How should I store crisps for future journeys?

Follow the storage instructions on the relevant pack and take only the portion you want for your journey. For the ja! products mentioned, REWE recommends storing them in a dry place and protecting them from light and heat.

Is a vegan label enough to assess ‘may contain’ warnings?

No, check the information on the specific pack as well. Lorenz describes Crunchips Salted as vegan, but also warns that this variety may contain traces of milk. As recipes can change, check the current packaging.