What to look for when buying
First decide whether your pretzel needs to be ready to eat or whether you have time to bake it. Then compare the protein and salt content for the amount you actually plan to eat.
| What to consider | What to check | Who it matters to |
| Protein in your meal |
Compare protein per 100 g and per portion eaten; if you’re having a side, check its nutritional information too. |
If I want to focus on protein at breakfast, the pretzel’s nutritional information alone isn’t enough to help me decide. This is likely to be the main concern for around 36% of consumers. |
| Ready to eat |
Check whether the pretzel is ready to eat or needs defrosting and baking. |
On my way straight to work, I need something I can eat without an oven. Around 29% of consumers would prioritise being able to eat it straight away. |
| Salt and allergens |
Check the salt content per 100 g and per portion, as well as the ingredients and allergen information for the specific variety. |
If I need to watch my salt intake or avoid certain ingredients, I don’t want to rely on information for a similar-looking pretzel. This would be the most important buying consideration for around 14% of consumers. |
| Keeping a supply and preparation |
For frozen products, check the storage requirements and preparation instructions against the time you have available. |
I can plan breakfast ahead and want to keep pretzels in stock rather than buy them on the spur of the moment in the morning. Keeping a supply would be the priority for around 21% of consumers. |
Suitable products at Joybuy
Suitable products coming soon.
Frequently asked questions
Is a classic pretzel automatically a high-protein breakfast?
No, you can’t tell from the name alone. Compare the protein content with the weight of your portion, and take into account the other foods you’re having for breakfast.
Which pretzel should I choose if I need to leave straight away in the morning?
A ready-to-eat pretzel is a better fit than a frozen one that needs baking. Even with packaged products, check what type you’re buying: the preparation instructions will tell you whether you’ll need extra time and an appliance before you can eat it.
How do I check allergens in an unwrapped pretzel?
Check the allergen information at the point of sale, and ask about the specific variety if it isn’t clear. The Federal Ministry of Agriculture, Food and Regional Identity explains that information must be provided for the 14 most common allergens and intolerances. Don’t try to work out the ingredients from the pretzel’s appearance alone.
Do I automatically need more protein if I do moderate exercise?
No. According to the German Nutrition Society, moderate recreational exercise doesn’t automatically mean you need more protein. If you’re planning breakfast around a personal protein goal, consider your diet as a whole rather than just the protein in one pretzel.
Can I assume the nutritional information for a bakery-counter pretzel applies at every store?
Not always. ALDI SÜD notes that different suppliers may provide its pretzels, so the nutritional values may vary. Check the information at the store you’re buying from.