Which format suits you

Hosts with a set time and several guests

If you can plan the quantity and serving time in advance, you can bake frozen pretzels in batches. You’ll need freezer space and time to prepare them. EDEKA says you can take out the number of pieces you want for one of its products.

Last-minute coffee gatherings

If you want the pretzels on the table that same morning, buying them from the bakery counter means you won’t have to bake them at home. Lidl and ALDI SÜD describe their bakery ranges as being freshly baked or reheated several times a day. Check how many you need at your local store.

Families sharing smaller portions

A mini mix can make it easier to share and set aside any leftovers for lunchboxes. However, ALDI SÜD’s Laugen-Mini-Mix is a promotional item, so check whether it’s available at your local store before you plan around it.

What to look for when shopping

First, decide whether you can bake the pretzels at home and when you’ll be serving them. Then weigh up whether you need a larger quantity or smaller portions to share.

What matters What to check when shopping Who it matters to
Quantity and serving time Number of pieces, whether you can take out smaller quantities, and baking instructions; also check freezer space and oven capacity. If lots of guests are arriving at a set time, I want to bake only as many pretzels as I can serve. This planning need is a priority for around 50% of consumers.
Shopping at short notice Opening hours, how many pieces are available and the distance between the store and your gathering; for loose items, check the allergen information too. If the gathering is arranged at short notice, I want to serve pretzels straight after shopping, without defrosting or baking them. This is a key priority for around 30% of consumers.
Smaller portions The size of each piece, the ingredients and, for a promotional item, whether it’s available at your local store. If guests will be sharing smaller pieces and any leftovers need to fit in lunchboxes, portion size matters more to me than a large individual pretzel. This is a priority for around 20% of consumers.

Common planning mistakes

  • Planning a bulk pack without checking your oven

    Frozen pretzels need freezer space and time to prepare. How many you can bake at once also depends on your oven capacity.

    Set a serving time, then check the quantity and pack instructions against the appliances you have available.

  • Overlooking allergens in bakery-counter pretzels

    With loose items, the information may not be displayed beside every individual pretzel. The Federal Ministry of Agriculture, Food and Home Affairs explains that allergen information must also be provided for unpackaged food.

    Check the displayed information or ask the bakery-counter staff about the specific pretzel. Don’t assume what’s in it based on its appearance alone.

  • Assuming a mini mix is always available

    ALDI SÜD labels its Laugen-Mini-Mix as a promotional item and notes that promotional products may be available in limited quantities.

    Check availability at your local store before planning your whole gathering around this format.

  • Planning herb-butter pretzels as a neutral option

    Herb-butter pretzels contain different ingredients from classic pretzels. This may limit the options for a mixed group.

    Check the ingredients and allergens for each variety separately, and consider serving these pretzels alongside classic ones.

Relevant brands and ranges

Ditsch

Ditsch is worth considering for your coffee gathering if you’d like an option with extra ingredients alongside classic pretzels. For example, REWE lists a Ditsch Laugenbrezel Kräuterbutter.

  • Ditsch provides nutritional information per 100 g for its Laugenbrezel „Schwäbische Art“, including 1.74 g of salt.
  • These nutritional values don’t automatically apply to the herb-butter variety or other Ditsch products, so check the information for each one separately.

GUT&GÜNSTIG Bake Off / EDEKA

EDEKA stocks pretzel products that may suit a larger gathering planned in advance.

  • A listed GUT&GÜNSTIG Bake Off Laugenbrezel comes in a pack of 84 × 110 g. For another frozen product, EDEKA explains how to prepare the number of pieces you want.
  • The pack size, ingredients and instructions refer to different products, so don’t assume they apply to the same variety.

Goldähren / ALDI SÜD

ALDI SÜD lists Goldähren Laugenbrezen in an 868 g pack and a Laugen-Mini-Mix in a 518 g pack. As well as checking the pack weight, check the exact number of pieces and portion size.

  • The two listed pack sizes offer different options for planning quantities and portions.
  • The mini mix is labelled as a promotional item, so don’t count on it being a permanent product in store.

MEINE BACKWELT / ALDI SÜD

The in-store bakery is an option if you want to buy pretzels shortly before your coffee gathering, without baking them at home.

  • ALDI SÜD describes MEINE BACKWELT as a range that’s freshly baked several times a day and lists a Laugenbrezel in the range.
  • The range doesn’t guarantee that a specific number of pieces will be available at your chosen time. Ask in store if you need a larger quantity.

LIDL – Unser Brot

Lidl’s bakery range is a good option if you’re shopping at short notice and don’t want to prepare anything at home.

  • Lidl describes „Unser Brot“ as a range that’s freshly baked several times a day.
  • Check which pretzels are available, and in what quantities, at your local store. Check the product information there too.

Products at Joybuy

Suitable products coming soon.

Frequently asked questions

How long do I need to allow for frozen pretzels that you bake at home?

Preparation times depend on the specific pack. For one of its pretzel products, EDEKA gives a thawing time of around ten minutes at room temperature, followed by 15 to 16 minutes in the oven at 220 to 240 °C using conventional top and bottom heat. Don’t apply these timings to other products.

What should I check when serving pretzels to guests with a wheat allergy?

Check the ingredients and allergen information for the specific product rather than assuming it’s suitable based on the name „Laugenbrezel“. For example, the GUT&GÜNSTIG Bake Off Laugenbrezel listed by EDEKA contains wheat flour and wheat malt flour. For loose items, ask the retailer for the allergen information.

Can I count on an advertised Laugen-Mini-Mix being available for my coffee gathering?

Check in advance whether the mini mix is available at your local store. ALDI SÜD labels its Laugen-Mini-Mix as a promotional item and notes that promotional products may be available in limited quantities and sell out early.