Easter planners keeping an eye on pack size
You’re buying bread for breakfast, brunch or supper and want to match the pack size to the number of portions you’re planning.
Who should take care when choosing?
Wholegrain and ingredients checkers
You’re specifically looking for wholegrain rye bread and check the product name and ingredients list rather than judging by its dark colour alone.
Stocking-up shoppers and hosts
You’re shopping ahead of Easter and considering which bread will keep until mealtime, or whether crispbread would make a suitable dry alternative.
What should you look for when shopping?
First, work out how much soft bread you’ll need for your meals and when you’ll be eating it. Then check the ingredients to decide whether wholegrain rye bread or rye blend bread is right for you. Crispbread is a different type of bread and can add another option.
| Criterion | What to check | Who it matters to |
|---|---|---|
| Pack size | Compare the pack weight with the number of portions you’ll need for your planned meals. | For breakfast and mealtimes, I want to buy enough slices without planning for much more bread than we’ll eat. Around 42% of consumers put choosing the right amount first. |
| Storage and type of bread | Plan when you’ll shop and eat the bread; store it in a dry place and freeze any leftovers in portions if needed. | If guests aren’t coming until Easter, the bread needs to be stored appropriately until then. For around 33% of consumers, planning ahead is the priority. |
| Ingredients and allergens | Check the wholegrain description and ingredients list; if you have allergies, check the labelling on the specific pack. | If you’re specifically looking for wholegrain rye or need to consider allergens when serving guests, take a closer look at the recipe. For around 25% of consumers, this is the most important buying requirement. |
Common bread-buying mistakes
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Assuming rye blend bread and wholegrain rye bread are the same
These names refer to different recipes, so the ingredients and nutritional information for one product won’t necessarily apply to the other.
If wholegrain is important to you, check the product name and ingredients list. Don’t choose rye blend bread as wholegrain bread based on its dark colour alone.
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Buying all your bread too early
Rye bread doesn’t stay fresh indefinitely. The Verbraucherzentrale gives rye bread a typical shelf life of four to six days.
Match the amount you buy to when you’ll eat it, and freeze the bread in portions if needed. If you can see mould, throw the whole loaf away.
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Overlooking allergen information for guests
Rye contains gluten. Other ingredients and possible traces vary from product to product, and wholegrain bread isn’t automatically suitable for everyone with an allergy.
For packaged bread, check the labelling on the specific pack. For loose bread, ask the bakery for its allergen information. According to the German Coeliac Society, conventional rye bread isn’t suitable for people with coeliac disease.
Brands to consider
GOLDÄHREN
ALDI sells products including wholegrain rye bread and rye blend bread under the GOLDÄHREN brand. Availability depends on whether you’re in an ALDI Nord or ALDI SÜD area, and on the individual store.
- ALDI Nord describes GOLDÄHREN Volles Korn as wholegrain rye bread; at ALDI SÜD, GOLDÄHREN Bauernschnitten is a rye blend bread.
- According to ALDI SÜD, different suppliers may be used for the Bauernschnitten, so nutritional information may vary.
ja!
REWE’s ja! range includes a 500-g pack of wholegrain rye bread for anyone looking for pre-sliced, packaged bread.
- REWE lists rye wholegrain meal, natural sourdough and wholegrain rye flour among the ingredients.
- The product may contain traces of other allergens. If you’re catering for guests with allergies, always check the labelling on the pack you buy.
REWE Bio
REWE Bio sells organic wholegrain rye bread in a 500-g pack. You can check the organic status and ingredients on the product label.
- REWE states that this bread contains 10,4 g of fibre per 100 g.
- According to the product information, it may contain traces of soya, sesame and nuts.
LIDL – Unser Brot
Lidl describes Unser Brot as a range of freshly baked products. This is a different way to shop from choosing packaged rye bread in advance.
- Lidl says that products in this range are freshly baked several times a day; natural rye sourdough is listed for several of its specialities.
- For a specific rye bread, check the product name, ingredients and allergen information at the point of sale.
GUT&GÜNSTIG
EDEKA sells wholegrain rye crispbread under the GUT&GÜNSTIG brand. It’s a crunchy addition to a meal, not a like-for-like alternative to a soft rye loaf.
- According to EDEKA, the crispbread contains 95% wholegrain rye flour and comes in a resealable pack.
- EDEKA notes that the product may contain traces of other allergens and may not be available in every region.
Rye bread products at Joybuy
This pumpernickel bread is an option for your Easter meal if you’re planning to buy a 500-g pack. Check that the quantity and product information suit your guests’ needs.
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Mestemacher Westphalian Pumpernickel 500 g
This 500-g pack is an option for an Easter meal if pumpernickel is one of the types of bread you’d like to serve.
Sesame is listed in the product information both as an ingredient and as a possible trace. If you have a sesame allergy, check the labelling on the specific pack.
Frequently asked questions
Is rye bread suitable for people with coeliac disease?
No. Conventional rye bread isn’t suitable for people with coeliac disease: according to the German Coeliac Society, rye is a gluten-containing grain. If you need an alternative, look for a clear gluten-free label.
Where can I check the allergens in rye bread?
For packaged rye bread, read the ingredients list and allergen information on the specific pack. For loose bread, ask the bakery for its allergen information; details for a different bread aren’t enough to help you choose.
How should I store rye bread until my Easter meal?
Store rye bread in a dry, dark place at room temperature, or freeze it in portions if needed. The Verbraucherzentrale gives rye bread a typical shelf life of four to six days; if you can see mould, throw the whole loaf away.