Which bread is right for you?

If you’re planning several lunches

If you’d like to eat bread on several working days, choose a pack size you can realistically finish during that time.

If you specifically want wholegrain

If rye wholemeal bread is on your shopping list, check the product description and nutritional information. A dark crumb alone doesn’t mean a bread is wholegrain.

If you don’t eat much bread

If you only eat bread now and then, pack size and suitable storage are important to help avoid leftovers.

What should you look for when buying?

First, decide how much bread you can use and whether you want rye wholemeal bread. Then check the details on the specific pack.

What to consider What to check Who it matters most to
Pack size Compare the weight with how much you’ll need for your planned lunches. I want to prepare several lunches without leaving some of the bread unused. Around 42% of consumers put this kind of portion planning first.
Wholegrain Look for the word “wholegrain” and check the nutritional information per 100 g. I specifically want rye wholemeal bread for my lunch break and don’t want to rely on its colour. Around 33% of consumers prioritise this.
Storage Choose a pack size that suits how you’ll use the bread and follow the storage instructions. I only eat bread on some days and want to keep the remaining portions from going off. For around 25% of consumers, this is the main consideration.

Common bread-buying mistakes

  • Assuming dark bread is wholegrain

    Colour isn’t a substitute for the product description. If you’re looking for rye wholemeal bread, you could end up choosing a different type of rye bread instead.

    Look for “wholegrain” in the name and read the ingredients list and nutritional information on the pack.

  • Assuming rye bread is gluten-free

    Rye is a gluten-containing cereal. Other ingredients and allergen information also depend on the specific bread.

    Before buying, check the ingredients and allergen information on the pack.

  • Buying more bread than you can use

    An oversized pack may dry out or go off before you’ve used all the portions.

    Choose an amount that suits how much you eat. The Verbraucherzentrale recommends storing bread at room temperature; freezing it in portions is an option if you want to keep it for longer.

Brands to consider

GOLDÄHREN

ALDI’s own brand offers packaged rye bread, including 500 g packs.

  • ALDI Nord describes “Volles Korn” as rye wholemeal bread; ALDI SÜD also sells GOLDÄHREN Bauern slices made with rye.
  • Check the exact variety on the pack: rye bread and rye wholemeal bread are not the same product description.

ja!

REWE lists a ja! rye wholemeal bread in a 500 g pack.

  • The product description specifically says rye wholemeal bread.
  • Compare the pack size with how much you’ll eat and check the details on the specific packaging.

REWE Bio

REWE sells an organic rye wholemeal bread in a 500 g pack.

  • REWE states that this product contains 10,4 g of fibre per 100 g.
  • This nutritional value applies to the product named here. If you choose a different variety, check its own nutritional information.

LIDL – Unser Brot

Lidl describes “Unser Brot” as its in-store bakery range of freshly baked bread and pastries.

  • For lunch on the same day, you can choose a loaf from the varieties available in store.
  • Check whether the bread you choose is actually rye bread or rye wholemeal bread; sourdough alone doesn’t tell you which it is.

Rye bread and wholegrain bread at Joybuy

This selection includes two 500 g varieties of Westphalian pumpernickel and a 250 g walnut wholegrain bread. If you’re specifically looking for rye wholemeal bread or pre-sliced bread, check these details for each pack.

Mestemacher Westphalian Pumpernickel, 500 g

Mestemacher Westphalian Pumpernickel, 500 g

This 500 g pack could be a good choice for several bread-based meals, if you’ll use the full amount.

Check the ingredients and allergen information on the specific packaging for this product.

View at Joybuy
Mestemacher Traditional Westphalian Pumpernickel, 500 g

Mestemacher Traditional Westphalian Pumpernickel, 500 g

This 500 g variety could work well for several lunches featuring pumpernickel.

If you’re planning to spread individual portions over several days, follow the storage instructions on the pack.

View at Joybuy
Mestemacher Sylt Walnut Wholegrain Bread, 250 g

Mestemacher Sylt Walnut Wholegrain Bread, 250 g

This 250 g pack could suit you if you’re buying for fewer bread-based meals and fancy walnut wholegrain bread.

If you specifically need rye bread or pre-sliced bread, check the ingredients and packaging details before buying.

View at Joybuy

Frequently asked questions

Does my work-from-home lunch have to include rye wholemeal bread?

No. Rye wholemeal bread is the right choice if you specifically want a wholegrain product; other rye breads are another option. Check the exact product description and, if needed, compare the nutritional information for the products you’re considering.

Can I tell if bread is wholegrain by its dark colour?

No, colour alone doesn’t tell you whether bread is wholegrain. Look for the word “wholegrain” on the pack and read the ingredients list.

Is rye bread gluten-free?

No, rye is a gluten-containing cereal. Check the ingredients and allergen information on the specific pack of every bread you buy.

How should I store bread for several lunches?

The Verbraucherzentrale recommends storing bread at room temperature; you can freeze portions if you want to keep it for longer. Choose a pack size that suits how much you eat, and discard the whole loaf if you see any mould.