Which shopping option is right for you?

Fans of savoury toppings

If you’re choosing bread to go with spicy dips, cheese or grilled vegetables, check the bread’s name and ingredients list for rye and sourdough. You can decide whether the flavour and shape of the slices will suit your planned toppings by looking at the specific loaf.

Last-minute shoppers

If you’re buying bread just before your meal and want a fresh crust, the bakery counter could be a good option. Check the type of bread, as well as the ingredients and allergen information for the product you choose.

Shoppers checking ingredients and allergens

If you need to avoid certain ingredients, you’ll need information about the specific loaf, not just the name ‘sourdough’. Rye is a cereal containing gluten; other ingredients and trace warnings vary by product.

What should you look for when buying?

Packaged rye sourdough bread

A good choice if: You want to compare the types of grain, sourdough content and ingredients on the packaging before fakeaway night.

Bear in mind: Bread described this way may also contain other grains and ingredients; the specific recipe is what matters.

Bread from the bakery counter

A good choice if: You’re shopping just before your meal and prefer a fresh crust.

Bear in mind: Crusty bread made with natural sourdough isn’t automatically rye sourdough bread. Ask about the name and ingredients of the specific bread at the counter.

What to consider What to check when buying Who it matters to
Rye and sourdough Compare the bread’s name and the types of grain; check the type and proportion of sourdough, if stated. If I’m planning strongly flavoured toppings, I want to choose a bread whose rye and sourdough character suits my meal. Around 44% of consumers would make this their main reason for buying.
Freshness on the day you shop Check the specific type of bread at the counter and its crust if you’ll be eating it straight away. If I’m shopping just before my meal, a fresh crust matters more to me than buying bread to keep in stock. For around 33% of consumers, freshness would be their top priority.
Ingredients, allergens and storage Check the ingredients and allergen information for the specific product, as well as the storage instructions on the packaging. If I want to check the ingredients carefully or save some bread for later, I need reliable information about the product I’ve chosen. Around 23% of consumers would make this their main consideration.

Which common misconceptions can you avoid?

  • Assuming sourdough means pure rye

    Sourdough bread may contain other grains and ingredients as well as rye. For example, PEMA lists rice, millet, maize and buckwheat products, as well as sweet lupin flour, in its sourdough bread.

    Compare the ingredients list for the specific loaf with your preference for rye, and check the allergen and trace information.

  • Assuming counter bread has a familiar ingredients list

    Information for another variety doesn’t apply to the bread you’ve chosen. In Germany, allergenic ingredients must also be labelled for loose products, as explained by the Lower Saxony State Office for Consumer Protection and Food Safety.

    Check the retailer’s allergen information and, if needed, ask specifically about the ingredients in the bread you’ve chosen.

  • Relying on storage instructions from other product pages

    PEMA and REWE give different instructions on refrigerating PEMA sourdough bread after opening. You can’t use these to establish a general rule for the pack you’ve bought.

    Follow the storage instructions on your pack and consider when you plan to finish the bread.

Brands to help guide your choice

PEMA

PEMA offers specifically labelled packaged breads, making it easier to compare rye, sourdough and ingredients.

  • According to PEMA, its organic rye bread is made with 100% organically grown rye and a three-stage natural sourdough.
  • PEMA sourdough bread has a different recipe: as well as rye, it contains other grain products and sweet lupin flour. It also carries a warning that it may contain traces of wheat.

NUR NUR NATUR

ALDI SÜD’s own brand includes a 375-g pack of packaged organic wholemeal rye bread.

  • The product name and pack size give you a specific starting point for comparing it with other rye breads.
  • If sourdough is important to your choice, check the information on the specific pack rather than assuming it from the name ‘organic wholemeal rye bread’.

LIDL – Unser Brot

Lidl says its in-store bakery products are freshly baked several times a day and includes crusty bread made with natural sourdough in its range.

  • The bakery counter is worth considering if you want to choose bread just before fakeaway night.
  • Check in store whether the specific variety contains rye and sourdough, and find out which ingredients and allergens are listed for it.

Suitable products at Joybuy

Suitable products coming soon.

Frequently asked questions

Is rye sourdough bread gluten-free?

No, rye is a cereal that contains gluten. Germany’s Federal Ministry of Agriculture, Food and Regional Identity lists cereals containing gluten among the allergens that must be labelled. Check the other ingredients and trace warnings on every loaf, too.

Where can I find allergen information for bread from the bakery counter?

Allergenic ingredients must also be labelled for loose bread in Germany, as explained by the Lower Saxony State Office for Consumer Protection and Food Safety. Check the information provided by the retailer and ask specifically about the variety you’ve chosen.

Is sourdough bread always made only with rye?

No, the name ‘sourdough bread’ doesn’t specify all the grains it contains. According to the product information, PEMA sourdough bread contains rice, millet, maize and buckwheat products as well as rye. So check the recipe for the variety you’re interested in.

How should I store opened rye sourdough bread?

Follow the instructions on the pack you’ve actually bought. For PEMA sourdough bread, PEMA recommends storing it at room temperature and advises against refrigeration, while REWE recommends keeping it in the fridge if it will take more than three days to use up. So don’t apply either recommendation as a general rule for other breads.