Choosing a new Samsung smartphone can be a challenge given the vast range of models. From the everyday-friendly A-Series to the high-performance S-Series, Samsung offers devices to suit various needs and budgets. This guide will help you understand the key differences between the models and make an informed purchasing decision based on objective criteria.
To find the right Samsung Galaxy for you, it's helpful to analyse your own usage habits and compare a few technical specifications.
Samsung structures its portfolio into different series, each tailored to specific user groups:
When choosing a new device, the following criteria are particularly relevant:
Buying an unlocked Samsung phone offers maximum flexibility. You are not tied to a specific mobile carrier or a long-term plan. This allows you to freely choose the plan that suits you best and switch if needed, which can lead to long-term cost savings.
Here is a selection of three Samsung models that cover different needs.
Why It Stands Out The Galaxy A37 5G is positioned as a reliable daily driver with features often reserved for more expensive models. Its large 6.7-inch Super AMOLED display with a 120 Hz refresh rate ensures a smooth and bright viewing experience. The 50 MP main camera is equipped with Optical Image Stabilisation (OIS), contributing to sharper photos and videos. Another key feature is the manufacturer's commitment to long-term software support, promising six OS updates and six years of security updates.
Pros
Who Is It For? This model is suitable for budget-conscious users looking for a reliable and feature-rich Samsung smartphone for daily use. It's a great choice for those who value a high-quality display, a solid camera, and long-term usability thanks to software updates.
Why It Stands Out The Galaxy S25 FE bridges the gap between mid-range and high-end devices. It integrates key features of the S-Series, such as Galaxy AI, into a more attractively priced package. The device features a 6.7-inch AMOLED display and a 50 MP main camera. With 8 GB of RAM and a 4,900 mAh battery, it's equipped for demanding tasks and long days of use. A convenient detail is the 25W fast charger included in the box.
Pros
Who Is It For? The Galaxy S25 FE is aimed at users who want high performance and modern features like artificial intelligence without paying the price for an Ultra model. It is ideal for anyone looking for a great balance of performance, features, and cost.
Why It Stands Out The Galaxy S25 Ultra is the technological pinnacle of the Samsung portfolio. It combines peak processing power from the Qualcomm Snapdragon 8 Elite Processor with an advanced camera system. The 200 MP quad-camera allows for highly detailed shots in a wide variety of conditions. The 6.9-inch Dynamic AMOLED display offers exceptional image quality, and the deep integration of Galaxy AI assists users with creative and productive tasks.
Pros
Who Is It For? This new Samsung phone is designed for tech enthusiasts, professional users, and content creators who refuse to compromise on performance, camera quality, and innovation. It is the right choice for anyone who wants to leverage the very best in available smartphone technology.
If you haven't found the right device among these recommendations or wish to compare more models, you can find additional alternatives in our broader selection.
Explore our curated selection of affordable 5G phones to compare more models.
The choice depends on your priorities.
Galaxy AI is a suite of artificial intelligence features that run either directly on the device or via the cloud. These include tools like "Circle to Search" for intuitive image-based searching, live translation for calls, and editing suggestions to optimise photos. These features are a core component of the newer S-Series models like the Galaxy S25 Ultra and Galaxy S25 FE, but can also be found in select A-Series devices like the Galaxy A37.
Many Samsung models are built to last. An important feature is the IP rating. An IP68 rating, as found on the Galaxy A37 and the S models, means the device is dust-tight and can withstand submersion in fresh water up to a specific depth and duration (according to the manufacturer's specifications). Additionally, durable glass like Corning Gorilla Glass is often used to protect the display from scratches and cracks.