What should you look for when buying?
First decide whether wholemeal content or a noticeable seedy texture matters more to you. Then check that the slice’s texture and the information on the pack suit the person who’ll be eating the bread.
| What matters to you |
What to check when buying |
Who it matters to |
| Wholemeal and fibre |
Check the product name and wholemeal ingredients; compare fibre per 100 g. |
If I want wholemeal rather than just visible seeds, I need a clear product name and comparable nutritional information. This is the priority for around 40% of consumers. |
| Ease of chewing |
Check the size of any whole seeds and the actual texture of the slices; if you have difficulty swallowing, follow the consistency requirements set for you. |
Coarse seeds make chewing difficult for me, so I’m more likely to look for a finer-textured slice. Ease of chewing is the top priority for around 30% of consumers. |
| Allergens |
Check the ingredients list, highlighted allergens and any separate precautionary allergen statements on the pack. |
If I need to avoid certain ingredients, I don’t want to guess what’s in the bread from its type. Checking for allergens is the main priority for around 20% of consumers. |
| Pack size and freshness |
Choose a pack size and follow storage instructions that suit how much bread you’ll actually use. |
For a small coffee gathering, I only want to open as much bread as I can use sensibly. Around 10% of consumers prioritise convenience. |
Bread available at Joybuy
This pre-sliced bread is an option if you’re looking for a small pack of wholemeal bread to serve with afternoon coffee. Check separately whether its texture and the information on the pack are suitable for your guests.
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Mestemacher Classic Wholemeal Protein Bread, 250 g
A pre-sliced 250 g pack for shoppers looking for wholemeal bread to serve with afternoon coffee. Compare the fibre content per 100 g on the pack, and check the seed size and slice texture if chewing is difficult. Always refer to the current information on the pack when checking for allergens.
View at Joybuy
Frequently asked questions
Is bread with visible seeds automatically wholemeal?
No. Visible seeds don’t prove that the bread has a high wholemeal content. Lebensmittelklarheit explains that, under the guidelines, at least 90% of the grain should be wholemeal for bread to be described as ‘wholemeal bread’. So check the exact product name and the ingredients.
Which sliced bread might be suitable if you have trouble chewing?
Finely milled wholemeal bread without coarse seeds may be a better option if you find chewing difficult than a slice containing whole seeds. The actual texture must suit the individual. If you have difficulty swallowing, this choice is no substitute for a consistency specified for you by a healthcare professional.
Which allergens should I check in multigrain bread?
Check the ingredients and precautionary allergen statements on the specific pack. Depending on the bread, wheat, rye, oats or barley may be relevant, as may statements about other allergens such as sesame, soya, milk, mustard or lupin.
How should I store bread for several coffee gatherings?
Store bread in a dry, dark place at room temperature, as recommended by the Verbraucherzentrale. If you only need a few slices, freezing them in portions can help. If you see any mould, throw away the whole loaf.