Which bread shape suits whom

Hosts making lots of canapés

If you want to make lots of similarly sized bites, pre-sliced toast makes portioning easier. If any guests have allergies, you’ll still need to check the details on the specific pack.

Hosts who need a gluten-free option

Look for an explicit gluten-free label, not just the word ‘multigrain’. Schär offers seeded gluten-free multigrain rolls; make sure their shape and baking time suit your meal.

Hosts looking for a rustic accompaniment

If you’re serving bread as a side rather than small, identical pieces of toast, fresh multigrain bread from the in-store bakery may be a good fit. Check the details of the variety actually on offer and when you plan to shop.

What to look for when buying

First decide whether you want uniform slices for canapés or bread to serve as an accompaniment. Then check your guests’ requirements around ingredients and allergens before planning quantities and preparation.

Sliced seeded toast

A good fit if: You need lots of similarly sized pieces for canapés.

Bear in mind: ‘Multigrain’ doesn’t mean gluten-free. REWE lists wheat, rye and oats among the ingredients in Golden Toast Körnerharmonie, and says it may contain traces of other allergens.

Gluten-free multigrain rolls

A good fit if: You need a bread option specifically labelled gluten-free and rolls suit your menu.

Bear in mind: Schär gives a baking time of 5–7 minutes for its multigrain rolls. You’ll need to cut them up to make small, uniform canapés.

Fresh multigrain bread

A good fit if: A rustic bread accompaniment matters more than having identical toast slices.

Bear in mind: Check the specific selection and allergen information at the bakery counter you plan to visit.

CriterionWhat to check when buyingWho it matters most to
Shape and portions Check whether it’s sliced bread, toast rolls or an unsliced loaf; plan the quantity you need and the appliance you’ll use to prepare it. If I’m serving lots of canapés, I want to put them out without having to do lots of cutting. Around 33% of consumers prioritise portions they can plan for.
Gluten and allergens Read the gluten-free label, ingredients, allergens and any may-contain warnings on the specific product. If a guest needs to avoid certain ingredients, the right labelling matters more to me than the shape of the bread. For around 17% of consumers, checking suitability comes first.
Seeds and texture Compare the seeds listed and the nutritional information on the pack, and consider how you plan to prepare the bread. If I want a hearty seeded bread accompaniment, I want to know which seeds it actually contains. Around 25% of consumers prioritise ingredients and texture.
Freshness and quantity Check the pack size and storage instructions. For bakery-counter products, check what your chosen shop has available. If the bread is only coming out for the Christmas meal, I need enough for everyone and to shop at the right time. Freshness and planning quantities are the main concerns for around 25% of consumers.

Avoiding common buying mistakes

  • Assuming ‘multigrain’ means ‘gluten-free’

    Having several types of grain can mean the product contains ingredients with gluten. REWE lists wheat and rye among the ingredients in Golden Toast Körnerharmonie.

    If you need a gluten-free option, look for an explicit gluten-free label on the specific product and read its ingredients list.

  • Overlooking seeds and may-contain warnings

    For guests with allergies, both the ingredients and any listed traces may be important. A product name mentioning sunflower seeds or linseeds won’t answer every question about its contents.

    Check the ingredients with any affected guests before you shop. For loose bakery-counter products, ask for the allergen information.

  • Treating bakery-counter bread like a guaranteed pack of toast

    A general overview of a range doesn’t tell you which variety a particular shop will have on the day you visit.

    If needed, check with the shop in advance about the variety and quantity you want. For uniform canapés, a suitably labelled packaged product can make planning easier.

  • Leaving oven time and quantities until serving time

    Toast slices and rolls that need baking require different preparation. Schär gives a baking time of 5–7 minutes for its multigrain rolls.

    Work out how many canapé or side portions you need, and before buying, check that your oven or toaster will be available when you need it.

Brands and ranges to consider

Golden Toast

Packaged toast and toast rolls. The Körnerharmonie variety described by REWE is a seeded toast containing sunflower seeds and linseeds.

  • REWE states that Körnerharmonie contains 5.3 g of fibre per 100 g. You can compare its ingredients and nutritional information with other packaged products.
  • The variety contains grains with gluten. REWE also says it may contain traces of soya, milk, mustard and lupin. If this matters to your guests, always check the current information on the pack.

Schär

Seeded multigrain rolls to bake at home, rather than traditional toast slices.

  • Schär labels its multigrain rolls gluten-free and lactose-free, and lists sunflower seeds and linseeds. The baking time is 5–7 minutes.
  • You’ll need to cut the rolls up for small canapés. Schär also warns that they may contain traces of lupin, mustard and sesame.

Lidl – Unser Brot

A bakery range in which Lidl offers, among other things, multigrain and seeded bread.

  • An option if you’re planning to serve fresh bread as an accompaniment instead of toast slices.
  • For ingredients, allergens and the shape of bread you want, check the details of the products available at your chosen shop.

Mestemacher

EDEKA24 lists an organic wholemeal wheat toast loaf in a 400 g pack.

  • The ingredients listed by EDEKA24 include wholemeal wheat flour and wheat flour.
  • This ingredients list doesn’t include a seed mix. If you specifically want visible seeds, don’t assume this variety is the same as seeded toast.

Joybuy products for canapés and bread accompaniments

For Christmas dinner, you can choose between a wholemeal protein bread that could work as a base for topped bites and frozen multigrain rolls to serve as an accompaniment. Neither is shaped like traditional sliced seeded toast. If you need a gluten-free option, choose only a product labelled accordingly.

Mestemacher Classic Wholemeal Protein Bread, 250 g

Mestemacher Classic Wholemeal Protein Bread, 250 g

A potential choice for topped bread bites if you don’t specifically need a product described as toast bread.

Pack size: 250 g. Check how many slices you’ll get to make sure there are enough for the canapés you’re planning. If gluten, soya, sesame or milk are relevant to your guests, check the ingredients and allergen information on the pack.

View at Joybuy
Coppenrath & Wiese Unsere Goldstücke Multigrain Rolls, 300 g

Coppenrath & Wiese Unsere Goldstücke Multigrain Rolls, 300 g

A roll option to serve as an accompaniment, provided you have enough time and oven space to prepare them.

Pack size: 300 g. The product description says the frozen rolls need 12–15 minutes in the oven. Check how many are in each pack, too. If allergies to grains containing gluten, milk or sesame are relevant to your guests, check the product labelling.

View at Joybuy

Frequently asked questions

Is seeded toast automatically gluten-free?

No. REWE lists grains containing gluten, including wheat and rye, in Golden Toast Körnerharmonie. If a gluten-free diet is required, look for an explicit gluten-free label on the product you choose and check its current ingredients list.

Which allergen details should I check for my guests?

Read the ingredients and allergen information on the specific pack, including any may-contain warnings. For loose bakery-counter products, ask for the allergen information for the exact variety you plan to buy.

Can I serve gluten-free multigrain rolls instead of toast?

Yes, if rolls suit your meal and you have access to the oven in good time. Schär gives a baking time of 5–7 minutes for its multigrain rolls labelled gluten-free. For lots of small, uniform bites, you’ll also need to cut the rolls up.

When should I open packaged seeded toast?

Follow the storage and use-by instructions on the specific pack. For Golden Toast Körnerharmonie, REWE recommends resealing the pack after opening, storing it in a dry place and using the contents within a few days.