Which option is right for you?

If you’re looking for a hearty, seeded toast

If you want to be able to taste the seeds, check the ingredients for specific seeds such as sunflower seeds and linseeds. Golden Toast and Harry list these seeds in their respective seeded toast products.

If you want to compare ingredients and nutritional values

If you buy toast regularly, information about wholemeal flour, fibre and salt per 100 g is more useful than the name on the front of the pack. Ölz and REWE publish these details for the products discussed here.

If you need a gluten-free option

If a guest needs to avoid gluten, an explicit gluten-free label is essential. Schär Meisterbäckers Mehrkorn also contains soya, and the label warns that it may contain traces of lupin, mustard and sesame.

What to look for when buying

First, check whether an explicit gluten-free label is needed for your coffee get-together. You can then compare hearty seeded toast, toast with a stated wholemeal content and fresh multigrain bread by looking at the ingredients, format and quantity you need.

Criterion What to check Who it matters to
A hearty bite The types and proportions of seeds, as well as any other grains in the ingredients list. I want toast with seeds I can taste alongside sweet or savoury toppings. For around 31% of consumers, this texture is likely to be the main reason for choosing a product.
Ingredients and nutritional values Compare the stated wholemeal flour content, fibre and salt per 100 g. If I buy toast regularly, I want to be able to compare the ingredients in different packs. For around 31% of consumers, this is likely to be the top priority.
Gluten and allergens If gluten needs to be avoided, look for an explicit gluten-free label and also read the ingredients and allergen information. If a guest has specific dietary requirements, I need to choose bread with the right label, even if another toast looks more generously seeded. This check is likely to be a priority for around 23% of consumers.
Freshness and quantity Check the pack size and whether the bread is sliced or portioned. For bakery bread, check the information provided at the point of sale. For a small get-together, I want to buy only as much bread as we can realistically use. The right quantity could be the main consideration for around 15% of consumers.

Common buying misconceptions

  • Assuming ‘multigrain’ means a high wholegrain content

    The name alone tells you neither the wholegrain content nor the fibre level. Ölz says its Mehrkorn Toast contains 20% wholemeal wheat flour and 6.1 g of fibre per 100 g. REWE lists 5% rye flour and 3.5 g of fibre per 100 g for its rye toast. The REWE toast isn’t, however, specifically listed as a seeded option.

    Compare the ingredients and nutritional information per 100 g if wholemeal flour, fibre or salt matters to you.

  • Assuming seeded bread is gluten-free

    Toast can contain seeds and still be made with gluten-containing grains. EU Regulation No 828/2014 lists wheat and rye, among others, as cereals containing gluten.

    If gluten needs to be avoided, choose a product explicitly labelled gluten-free and check its current ingredients and allergen information too.

  • Focusing only on the type of bread for a small get-together

    A whole toast loaf, individually portioned toast rolls and fresh bakery bread all come in different formats. Sinnack says its multigrain toast rolls come in a divisible pack of six. For fresh bread, the slice thickness and details of what’s available locally may also matter.

    Plan how much you need based on the number of guests. If you’re buying bakery bread, check the ingredients and allergen information at the point of sale.

Brands and retailers to consider

Ölz Meisterbäcker

Packaged Ölz Mehrkorn Toast is an option if you’re looking for a toastable loaf with specific information about its wholemeal flour and fibre content.

  • According to Ölz, the toast contains wheat, rye and oats, including 20% wholemeal wheat flour. It provides 6.1 g of fibre per 100 g.
  • This isn’t a gluten-free option. Ölz also recommends not toasting it too dark.

Schär

Schär Meisterbäckers Mehrkorn is a sliced multigrain bread to consider if you specifically need gluten-free bread for your coffee get-together.

  • Schär describes the product as gluten- and lactose-free, and lists sunflower seeds and linseeds among its ingredients.
  • It isn’t a traditional wheat toast. It contains soya and, according to Schär, may also contain traces of lupin, mustard and sesame.

REWE Beste Wahl

The rye toast offers a useful point of comparison for ingredients and nutritional values, but it shouldn’t be confused with a specifically labelled seeded toast.

  • According to REWE, it contains 5% rye flour and provides 3.5 g of fibre per 100 g.
  • Its ingredients include wheat and lupin flour. REWE also states that it may contain traces of soya and milk.

EDEKA

At EDEKA24, for example, you can look at the published ingredients list for a packaged wholemeal toast bread.

  • EDEKA24 lists wholemeal wheat flour among the ingredients in Mestemacher Bio Weizen Vollkorn Toastbrot.
  • This particular bread isn’t specifically described as a seeded toast and contains wheat and wheat gluten.

Lidl – Unser Brot

Lidl’s in-store bakery is an option if you’d prefer fresh multigrain bread to packaged toast slices for your coffee get-together.

  • Lidl lists multigrain bread as part of its in-store bakery range.
  • Check the ingredients, allergens, slice style and availability of the specific bread in store. A general range description doesn’t replace this information.

Related products at Joybuy

Relevant products coming soon.

Frequently asked questions

How can I tell if toast contains specific seeds?

The ingredients list gives you more detail about the seeds than the product name. Golden Toast lists 5.6% sunflower seeds and 2.8% linseeds in its Körner Toast, as well as oat and rye flakes. The texture you prefer comes down to the kind of bite you’re looking for.

Is seeded or multigrain toast automatically gluten-free?

No. Seeds or a mix of grains don’t mean a product is gluten-free. If gluten needs to be avoided, an explicit gluten-free label is essential. Schär describes its Meisterbäckers Mehrkorn as gluten-free, while Ölz Mehrkorn Toast, for example, contains wheat and rye.

Which allergen information should I check for seeded bread?

Check the current label for ingredients and possible traces that are relevant to your guests. Schär lists soya as an ingredient in Meisterbäckers Mehrkorn and says it may contain traces of lupin, mustard and sesame. You can’t assume the same information applies to another multigrain bread.

How should I plan how much toast to buy for a small coffee get-together?

Choose a pack and portion size that suits the number of guests, and follow the storage instructions on the pack once it’s open. Ölz says its Mehrkorn Toast comes in a resealable bag, while Sinnack offers multigrain toast rolls in a divisible pack of six.