Which bread is right for you?

For wholemeal-focused sandwich fans

If the grain ingredients matter more to you than a hearty appearance, check the wholemeal labelling and the ingredients list. The German Nutrition Society cautions against assuming that visible seeds mean a bread is wholemeal.

For fans of seeds and flakes

If you want seeds or flakes in your sandwich bread, compare the ingredients on the specific packs. EDEKA describes its Sandwich Körner Balance as suitable for toasting; however, seeds alone are no reliable indication that a bread is labelled wholemeal.

For people shopping gluten-free

Choosing a gluten-free bread alternative means checking the labelling, ingredients and ‘may contain’ warnings separately. Schär describes Meisterbäckers Mehrkorn as gluten-free, but also lists soya ingredients and possible traces of other allergens in this product.

What should you look for when buying?

First decide whether wholemeal, hearty ingredients, gluten-free suitability or practical use in a sandwich matters most to you. Then compare the information on the packs you’re considering.

CriterionWhat to check when buyingWho it matters most to
Wholemeal Wholemeal labelling and the order of ingredients. I want to choose a wholemeal product specifically for my sandwich, even if another bread has more visible seeds. Around 36% of consumers are likely to put wholemeal first when buying.
Seeds and flakes Named seeds and flakes, as well as nutritional information per 100 g. A hearty recipe matters more to me than the wholemeal labelling. Around 29% of consumers are likely to make seeds and flakes their main criterion.
Gluten and allergens Gluten-free labelling, ingredients and ‘may contain’ warnings on the current pack. I need bread with the relevant labelling and must check for any other allergens that matter to me. Gluten-free and allergen-conscious choices are likely to come first for around 21% of consumers.
Sandwich use Guidance on suitability for toasting and sandwiches, slice format and the range at your chosen shop. The bread needs to suit the sandwich I’m planning to make and be available at my shop. Around 14% of consumers are likely to consider this practical aspect first.

Common shopping mistakes

  • Assuming seeds or a dark colour prove a bread is wholemeal

    According to the German Nutrition Society, bread containing seeds or dark-coloured bread is not automatically wholemeal. So if you want wholemeal bread, don’t judge by appearance alone.

    Check the product description and read the ingredients list on the pack.

  • Confusing gluten-free with free from all allergens

    Gluten-free bread can contain other declared allergens. Schär lists soya ingredients in Meisterbäckers Mehrkorn, as well as possible traces of lupin, mustard and sesame.

    If you have relevant allergies, check the current pack, including any ‘may contain’ warnings.

  • Comparing nutritional information only per portion

    Different portion sizes make it harder to compare two breads. Information per 100 g gives you the same basis for comparison to start with.

    Compare fibre, salt, sugar and energy per 100 g, then take into account how much bread you’ll actually eat.

  • Assuming online information matches the current pack

    EDEKA notes that the pack information for Sandwich Körner Balance may differ and that the product may not be available in every shop.

    Before buying, check the information on the specific product and the range at your shop.

Brands and retailers to consider

Schär

Schär offers Meisterbäckers Mehrkorn, a sliced multigrain loaf, as a gluten-free bread alternative.

  • According to Schär, Meisterbäckers Mehrkorn is gluten- and wheat-free and contains a variety of seeds and grains.
  • It is not described as toast bread. The product information lists soya ingredients and possible traces of lupin, mustard and sesame.

Golden Toast

REWE’s online range includes two sandwich breads with different descriptions: Vollkorn Sandwich and Körnerharmonie Sandwich.

  • REWE describes Vollkorn Sandwich as a wholemeal wheat sandwich loaf and lists 6.2 g of fibre per 100 g.
  • Körnerharmonie Sandwich contains seeds and flakes, but wheat flour is the first ingredient listed. Visible seeds are no substitute for checking whether a bread is wholemeal.

GUT&GÜNSTIG

EDEKA describes Sandwich Körner Balance as seeded multigrain bread for sandwiches and toasting.

  • Ingredients listed include sunflower seeds, linseeds, and oat and rye flakes.
  • The product contains several gluten-containing grains. EDEKA also notes that online information may differ from the pack.

REWE

REWE is a retailer with an online category offering toast and sandwich breads from a range of brands and recipes.

  • The category includes wholemeal, seeded and spelt varieties, among others.
  • Check the ingredients, nutritional information and suitability of each specific product.

LIDL – Unser Brot

Lidl describes “Unser Brot” as an in-store range of different breads, including multigrain and spelt loaves.

  • An option for consumers who are also considering bread from an in-store bakery for lunch.
  • Check the specific product to make sure its type of bread, ingredients and nutritional information meet your needs.

Bread at Joybuy

This selection features a 250-g loaf called Wholemeal Protein Bread. If you’re specifically looking for seeded toast or a gluten-free alternative, check that the product description and pack information meet your needs.

Mestemacher Classic Wholemeal Protein Bread, 250 g

Mestemacher Classic Wholemeal Protein Bread, 250 g

If you’re considering this bread for a lunch sandwich, check the ingredients, allergens and slice format on the pack to make sure it suits your plans.

Pack size: 250 g.

View at Joybuy

Frequently asked questions

Is seeded toast automatically wholemeal?

No. The German Nutrition Society points out that visible seeds and a dark colour do not prove that a bread is wholemeal. Check the wholemeal labelling and the ingredients list for the specific bread.

Which nutritional information should I compare when choosing between two sandwich breads?

For example, compare fibre, salt, sugar and energy per 100 g first. This gives you the same basis for comparison; for your lunch, the amount of bread you eat and the filling matter too.

Can gluten-free multigrain bread replace seeded toast?

It can be a bread alternative if its labelling and ingredients meet your needs, but don’t assume it will toast in the same way or have the same slice format. Schär describes Meisterbäckers Mehrkorn as sliced, gluten-free multigrain bread and lists soya, as well as possible traces of other allergens.

What does an allergen ‘may contain’ warning mean?

A ‘may contain’ warning does not necessarily mean that the named allergen is in the bread. The German Food Federation explains that the possible presence of traces cannot always be ruled out; if you have a relevant allergy, check the information on the current pack.

Is bread shown online available in every shop?

Not necessarily. EDEKA notes that Sandwich Körner Balance may not be available in every shop. Check the range at your chosen shop and the current pack before buying.