What should you look for when buying?
First, work out how many slices you’ll need before your next shop. Then compare the type of grain and the ingredients, and check that the slice format suits the meal you have planned.
| What to consider |
What to check when buying |
Who it matters to |
| Pack size and freshness |
Net weight, number of slices and storage instructions after opening; for larger packs, also consider whether you have room to freeze portions. |
If I only eat bread occasionally, I want to use the remaining slices before they go off. Avoiding waste is the top priority for around 33% of consumers. |
| Type of grain and nutritional values |
Compare the types of grain, as well as fibre, salt, fat and sugar per 100 g; use serving information as an additional guide. |
For an individual meal, I want to choose between wheat, spelt and wholemeal by checking the ingredients and nutritional information. Around 27% of consumers prioritise this comparison. |
| Ingredients and allergens |
Read the current ingredients list, highlighted allergens and any precautionary allergen statements for the specific product. |
If I need to avoid certain ingredients, the description on the front of the pack isn’t enough. Checking the ingredients is a priority for around 20% of consumers. |
| Slice format and intended use |
Check the visible slice size and the manufacturer’s information, especially if you have a toaster with narrow slots or plan to add a generous topping. |
For a quick slice of toast or a sandwich, I need slices that suit my appliance and topping. Around 20% of consumers prioritise this use. |
Joybuy products on this topic
Relevant products coming soon.
Frequently asked questions
Does “medium-fine sliced” mean a standard slice thickness?
The description doesn’t specify a particular slice thickness across different bread products. If the space in your toaster or the size of a topped slice matters, check the specific product or clear images of the packaging.
How should I store opened sliced bread if I live alone?
Store the bread according to the instructions on the pack, and freeze any slices you won’t need soon in portions while they’re still fresh. The German Federal Centre for Nutrition recommends freezing bread that’s already sliced, so you can take out individual slices as needed.
Can I just throw away the mouldy slice?
No. The consumer advice centre Verbraucherzentrale recommends throwing away all mouldy bread, as the mould may have spread beyond the visible patch.
Where can I check for gluten and other allergens?
Read the current ingredients list and allergen information on the specific pack or online listing. Other ingredients may also matter in bread labelled gluten-free: Schär lists soya protein in its Meisterbäckers Classic, which may also contain traces of lupin and mustard.
Does the best-before date guarantee quality after opening?
No. The best-before date applies to unopened products stored appropriately. After opening, the bread’s storage and condition also matter. If you can see mould, throw away all the affected bread.