Who should take care when choosing?

People who don’t eat bread very often

If you only need slices for the occasional breakfast or evening meal, the main thing is whether you’ll use the pack in time or freeze some of it. The German Federal Centre for Nutrition recommends freezing bread while it is still fresh and already sliced if you want to keep it for longer.

People who make individual slices of toast and sandwiches

For a warm slice or one with a topping, the format and intended use matter. Check that the slice will fit in your toaster and looks suitable for your topping. Manufacturers’ descriptions of sweet and savoury toppings can’t replace checking the product itself.

People with specific ingredient or allergen requirements

If you need to avoid gluten, wheat, milk ingredients or soya, for example, check the information on the specific pack. Gluten-free bread may contain other allergens, and spelt bread is not gluten-free.

What should you look for when buying?

First, work out how many slices you’ll need before your next shop. Then compare the type of grain and the ingredients, and check that the slice format suits the meal you have planned.

What to consider What to check when buying Who it matters to
Pack size and freshness Net weight, number of slices and storage instructions after opening; for larger packs, also consider whether you have room to freeze portions. If I only eat bread occasionally, I want to use the remaining slices before they go off. Avoiding waste is the top priority for around 33% of consumers.
Type of grain and nutritional values Compare the types of grain, as well as fibre, salt, fat and sugar per 100 g; use serving information as an additional guide. For an individual meal, I want to choose between wheat, spelt and wholemeal by checking the ingredients and nutritional information. Around 27% of consumers prioritise this comparison.
Ingredients and allergens Read the current ingredients list, highlighted allergens and any precautionary allergen statements for the specific product. If I need to avoid certain ingredients, the description on the front of the pack isn’t enough. Checking the ingredients is a priority for around 20% of consumers.
Slice format and intended use Check the visible slice size and the manufacturer’s information, especially if you have a toaster with narrow slots or plan to add a generous topping. For a quick slice of toast or a sandwich, I need slices that suit my appliance and topping. Around 20% of consumers prioritise this use.

Which common mistakes can you avoid?

  • Assuming “medium-fine” means a standard slice thickness

    The description alone won’t tell you reliably how much room the slice will take up in your toaster or how well it will hold a topping.

    Look at the slices on the pack or product rather than choosing based only on the description of the cut.

  • Buying a large pack without a plan for the extra slices

    If you only need a few slices, some of the pack may go off before you use it. If you can see mould, the consumer advice centre Verbraucherzentrale recommends throwing away all the affected bread.

    Choose a pack size that suits you, or freeze fresh slices in portions, as recommended by the German Federal Centre for Nutrition for longer-term storage.

    You’ll need space in your freezer and suitable packaging to freeze the bread.

  • Assuming spelt, wholemeal or organic means gluten-free

    Spelt contains gluten. Even bread labelled gluten-free may contain other ingredients that matter to you: Schär lists soya protein in its Meisterbäckers Classic, and says it may contain traces of lupin and mustard.

    Check the current ingredients list and allergen information on every product variant.

  • Assuming “wholemeal” tells you everything about the nutritional values

    A wholemeal content claim doesn’t tell you how much salt, fat or sugar the bread contains. Golden Toast lists 6.6 g of fibre and 1.10 g of salt per 100 g for its Vollkorn Toast.

    Compare the nutritional information per 100 g for the type of bread you’re considering, then take into account how many slices you’ll have with your meal.

Brands and product ranges to consider

Schär / Meisterbäckers Classic

Sliced bread for people specifically looking for a gluten- and wheat-free option.

  • Schär says Meisterbäckers Classic is gluten-free, wheat-free and lactose-free; the pack listed for Germany contains 330 g.
  • The bread contains soya protein and may contain lupin and mustard. Check the current label if these ingredients matter to you.

REWE Beste Wahl

Toast and sandwich products in a range of pack sizes and made with different grains, available from REWE.

  • REWE describes its Buttertoast as a 500 g pack containing 3.5% butterfat, and publishes the ingredients and nutritional information.
  • If you don’t eat bread often, consider whether you’ll use a 500 g pack or want to freeze some of it.

Mestemacher

Organic spelt and organic wholemeal wheat toast bread, both listed by EDEKA24 in 400 g packs.

  • The information for both products makes it possible to compare ingredients and nutritional values per 100 g.
  • Both spelt and wheat contain gluten; organic and wholemeal labels don’t replace an allergen check.

Golden Toast

A range of toast and sandwich breads, including wheat, spelt, seeded and wholemeal options.

  • Golden Toast lists its Vollkorn Toast in 250 g and 500 g packs, with wholemeal flour making up 90% of the total flour content.
  • When you shop, check which pack size is available and whether the slice format suits how you plan to use it.

Lidl / Unser Brot

Bread and baked goods for in-store shopping; Lidl says its “Unser Brot” range is freshly baked several times a day.

  • When you choose bread in store, you can see the format on offer for yourself.
  • To compare it with packaged sliced bread, check the ingredients, pack size and cut of the product on offer.

Joybuy products on this topic

Relevant products coming soon.

Frequently asked questions

Does “medium-fine sliced” mean a standard slice thickness?

The description doesn’t specify a particular slice thickness across different bread products. If the space in your toaster or the size of a topped slice matters, check the specific product or clear images of the packaging.

How should I store opened sliced bread if I live alone?

Store the bread according to the instructions on the pack, and freeze any slices you won’t need soon in portions while they’re still fresh. The German Federal Centre for Nutrition recommends freezing bread that’s already sliced, so you can take out individual slices as needed.

Can I just throw away the mouldy slice?

No. The consumer advice centre Verbraucherzentrale recommends throwing away all mouldy bread, as the mould may have spread beyond the visible patch.

Where can I check for gluten and other allergens?

Read the current ingredients list and allergen information on the specific pack or online listing. Other ingredients may also matter in bread labelled gluten-free: Schär lists soya protein in its Meisterbäckers Classic, which may also contain traces of lupin and mustard.

Does the best-before date guarantee quality after opening?

No. The best-before date applies to unopened products stored appropriately. After opening, the bread’s storage and condition also matter. If you can see mould, throw away all the affected bread.