Who should take care when choosing?

People who like to top their breakfast bread

If you add cheese, egg, spreads or cold meats in the morning, you’ll want slices that are ready to use without any extra cutting. As well as checking that the bread is “sliced”, it’s worth seeing whether the size and texture of the slices suit your toppings.

People focused on wholemeal bread and ingredients

If you prefer wholemeal rye, organic labelling or sourdough, compare the name and ingredients of the specific loaf. The word “rye bread” alone isn’t enough to make that choice.

Households buying bread for several breakfasts

If you want a pack to last for several days, consider its weight, storage instructions and best-before date. Availability at your local shop may also affect your choice.

What should you look for when buying?

For rye bread with hearty toppings, start by checking the slice format. Then consider how important wholemeal content, ingredients and pack size are for your breakfast.

Criteria What to check when buying Who it matters most to
Slice size and suitability for toppings Look for “sliced” on the pack and check the thickness and condition of the slices. If you want to add toppings in the morning without cutting the bread yourself, the slices need to suit what you plan to put on them. This is the top priority for around 36% of consumers.
Wholemeal rye and recipe Compare the product name and ingredients list; only consider sourdough if it’s specified for that particular bread. If you’re specifically looking for wholemeal rye or a particular sourdough recipe, don’t rely on the word “rye bread” alone. This is the main consideration for around 29% of consumers.
Organic status and allergens Check the organic label, ingredients and allergen information on the product you’re actually buying. If a particular label or ingredient is essential to your choice, check the information for that specific loaf. This check takes priority for around 21% of consumers.
Pack size and storage Match the pack weight to how much you’ll eat, and check the storage instructions, best-before date and local availability. If you’re buying bread for several breakfasts, you’ll want a pack that suits how much your household will use. This is the main priority for around 14% of consumers.

Common mistakes when choosing

  • Assuming “sliced” means “medium-thin”

    The word “sliced” doesn’t specify a particular slice thickness. Especially with hearty toppings, the actual slice size can matter more than the general product description.

    Where possible, check the slices through a viewing window or look for specific information from the manufacturer.

  • Confusing rye-mix bread with wholemeal rye bread

    A stated rye content doesn’t tell you whether a loaf is wholemeal rye bread. Sourdough is also a separate product feature.

    If you want wholemeal or sourdough bread, read the full product name and ingredients list for that particular loaf.

  • Assuming online information matches the pack

    EDEKA points out that products may not be available in every shop, and online information may differ from what’s on the packaging.

    Check the available pack in store, including its ingredients, allergen information and best-before date.

  • Choosing a pack size without considering how much you’ll use

    The breads mentioned are available in packs of 375 g, 400 g and 500 g, among other sizes. According to Lebensmittelverband Deutschland, the best-before date applies to unopened products stored appropriately.

    Choose a pack weight that matches how much you plan to eat, and follow the storage instructions.

    If you don’t use an opened pack in time, you may end up with leftover bread that goes off.

Brands and own-label ranges to consider

REWE, REWE Bio und REWE Regional

These ranges offer two different product types to consider: sliced rye-mix bread and organic wholemeal rye bread.

  • REWE lists its REWE Regional Ur-Eifeler rye-mix bread as sliced, with a pack weight of 400 g and 37% rye. REWE Bio wholemeal rye bread is listed at 500 g and carries the DE-ÖKO-001 inspection body code.
  • These details don’t specify a medium-thin slice thickness for either loaf. Choose based on the pack actually available.

EDEKA, GUT&GÜNSTIG und EDEKA Bio

These ranges give you some useful pointers when choosing based on wholemeal rye and sourdough information.

  • EDEKA describes a 500 g GUT&GÜNSTIG wholemeal rye bread made with natural sourdough, as well as an EDEKA Bio wholemeal rye bread made with three-stage natural sourdough and carrying the Naturland seal.
  • EDEKA notes that online information may differ from the packaging, and that availability varies by shop.

ALDI SÜD, GOLDÄHREN und NUR NUR NATUR

The products listed differ in several ways, including bread type and pack size.

  • ALDI SÜD stocks GOLDÄHREN Bauernschnitten rye bread in a 500 g pack, as well as NUR NUR NATUR organic wholemeal rye bread in a 375 g pack.
  • The product names don’t tell you the exact slice thickness of the bread you’d like for breakfast.

Lidl und Unser Brot

You could consider a packaged bread listed in Lidl’s range, as well as breads from its Unser Brot in-store bakery range.

  • A Lidl range list includes 500 g sliced wholemeal rye bread. Lidl describes several breads in the Unser Brot range as containing natural rye sourdough.
  • The sourdough information for the in-store bakery range doesn’t automatically apply to the sliced wholemeal rye bread. Check its specific labelling and availability in store.

Joybuy products

Suitable products coming soon.

Frequently asked questions

Does “sliced” automatically mean “medium-thin” for rye bread?

No. “Sliced” on its own doesn’t specify the thickness of the slices. If you’re looking for medium-thin slices to go with hearty toppings, check the bread on the pack or look for specific information from the manufacturer.

What should I look for in the ingredients and allergen information?

Always check the details for the specific bread you’re buying. Verbraucherzentrale explains that ingredients must be listed on prepacked foods. For your own choice, also read the pack’s allergen information and any ‘may contain’ warnings, where provided.

How should I store rye bread for several breakfasts?

Verbraucherzentrale recommends storing bread at room temperature. According to Lebensmittelverband Deutschland, the best-before date applies to unopened products kept in appropriate storage conditions. Once opened, follow the storage instructions and check the condition of the bread.

Is organic wholemeal rye bread automatically suitable for someone with a grain allergy?

No. Organic labelling doesn’t indicate whether a product is suitable for someone with a grain allergy. Check the ingredients, any highlighted allergens and, where applicable, ‘may contain’ warnings for the specific product.