People checking organic claims
If you’re choosing bread for an organic range, you’ll want to understand how it’s certified. Alongside the EU organic logo, check the pack for details of the inspection body, origin and ingredients.
When choosing sliced sourdough bread for an organic or deli range, don’t rely on the word ‘sourdough’ alone. Check the organic certification, the ingredients and whether the specific pack contains sliced bread. A spelt or seeded loaf may be suitable if its grain profile works with your planned toppings. If you need gluten-free bread, look instead for an explicit gluten-free label and check the ingredients.
If you’re choosing bread for an organic range, you’ll want to understand how it’s certified. Alongside the EU organic logo, check the pack for details of the inspection body, origin and ingredients.
You’re choosing a sliced loaf to go with cheese, spreads or savoury toppings. Whether the recipe contains spelt, rye or seeds matters more to your choice than whether it’s a gluten-free speciality loaf.
You need bread that’s explicitly labelled gluten-free, and you’ll also check the other ingredients and any ‘may contain’ warnings. For example, Schär lists soya as an ingredient in its Meisterbäckers Mehrkorn loaf.
First, check your organic and dietary requirements. Then compare the grains and sourdough recipe, and finally check whether the specific loaf is sliced and how it should be stored.
| What to check | What to look for when buying | Who it matters most to |
|---|---|---|
| Organic certification | Check the EU organic logo and details of the inspection body and origin on the pack. | When choosing bread for an organic range, I want to be able to verify its certification rather than rely on the packaging design. For around 29% of consumers, this organic certification is the top priority. |
| Ingredients and allergens | Read the ingredients list and check which allergens are highlighted. If needed, look for an explicit gluten-free label and check for ‘may contain’ warnings. | If I need to avoid certain ingredients, my main concern is whether the specific recipe is suitable for me. Ingredients and suitability are the top priority for around 29% of consumers. |
| Grains and sourdough | Compare the types of grain, any stated sourdough content and other ingredients, such as yeast or seeds, with the toppings you have in mind. | I’m looking for a bread with grains and seeds that complement my deli toppings. This is the main consideration for around 24% of consumers. |
| Slicing and storage | Check that the bread is actually sliced and follow the storage instructions after opening. | If I regularly make sandwiches, I want to be able to take out individual slices and store the rest as directed on the pack. This is the main priority for around 18% of consumers. |
The name alone doesn’t tell you everything about the recipe. EDEKA also lists yeast as an ingredient in its Bio Dinkelbrot.
If you’re looking for bread with no added yeast, check the ingredients list on the current pack.
EDEKA Bio Dinkelbrot contains spelt and rye. Likewise, a gluten-free label on sourdough bread doesn’t in itself mean that it’s organic.
Check the organic certification separately from the information you need about gluten and other allergens.
EDEKA notes that product information for its Bio Dinkelbrot may differ from the details on the packaging. The pack you actually buy is the one to check for ingredients, allergens and storage instructions.
Read the label in store or again when your order arrives, especially if particular ingredients affect your choice.
EDEKA notes that its Bio Dinkelbrot isn’t stocked in every store. At REWE, the listed bread’s availability depends on the selected location.
Before making a special trip, check that the bread you want is available at your chosen store.
The range includes loaves made with a variety of grains and seeds.
Meisterbäckers Mehrkorn is a sliced sourdough loaf for people specifically looking for a gluten-free product.
The organic sourdough bread listed by REWE is a wheat-based option for people who prefer a short ingredients list.
Look for the EU organic logo and read the information on the pack. According to Oekolandbau.de, the logo is mandatory for pre-packed organic food in the EU. Also check the details of the inspection body, origin and ingredients.
No. Sourdough bread can still contain grains that contain gluten. For example, EDEKA Bio Dinkelbrot contains spelt and rye. If you need gluten-free bread, look for an explicit gluten-free label and check the ingredients and any ‘may contain’ warnings.
Allergens in pre-packed foods must be emphasised in the ingredients list, as explained in the European Union’s food labelling rules. So check the ingredients list on the specific pack, and also look for any ‘may contain’ warnings.
Follow the storage instructions for the product. For Schär Meisterbäckers Mehrkorn, the manufacturer recommends resealing the pack and using the bread within a few days or freezing it straight away. Other breads may have different instructions.
Not necessarily. EDEKA notes that availability of its Bio Dinkelbrot varies between stores, while REWE’s listed Lenes bread depends on the selected location. Check your chosen store if you want to buy a particular loaf.