Who is this choice important for?

Picnic-goers who are mindful of fibre

You want to choose wholemeal bread by checking its ingredients and nutritional information, rather than relying on a dark colour or visible seeds. The German Nutrition Society recommends looking for the wholemeal label when choosing bread.

People preparing sandwiches

You want slices that suit your planned fillings and portions, and are easy to eat without cutlery. As well as sliced wholemeal bread, you could choose sandwich or toast bread specifically labelled as wholemeal.

People who need to consider allergens

If several people are eating, it’s important to check the information on every pack. The breads considered here differ in ingredients such as wheat, soya and sesame, as well as possible traces of other allergens.

What should you look for when buying?

First decide whether you’d prefer soft sandwich slices or a more substantial sliced loaf. Then compare the information on the packs, especially if fibre or allergens are important to your choice.

Criterion What to check Who it matters most to
Wholemeal and fibre Look for the wholemeal label and compare the fibre content per 100 g. If you want to choose wholemeal bread for your picnic and compare its nutritional information, colour alone isn’t enough. Around 33 % of consumers make this their main consideration.
Slices and portions Check that the slice size, number of slices and pack size suit the sandwiches you’re planning to make. If you’re sharing sandwiches and eating them without cutlery, ease of handling is key. It’s the most important criterion for around 27 % of consumers.
Ingredients and allergens Read the current ingredients list, highlighted allergens and any precautionary allergen statements on the pack. If people with different intolerances are eating, the specific recipe needs to suit everyone. This check takes priority for around 20 % of consumers.
Freshness and transport Check the condition of the pack and the best-before date, and plan how much you’ll need. If you’re buying the bread before your trip or want to avoid leftovers, pay particular attention to storage and pack size. This is the top priority for around 20 % of consumers.

Common buying mistakes

  • Assuming dark or seeded bread is wholemeal

    Colour and visible seeds alone don’t prove that a loaf is wholemeal. Choosing bread on that basis could mean you miss the mark on what you’re really looking for.

    Look for the wholemeal label and compare the ingredients list and fibre content per 100 g.

  • Checking allergens only in the fillings

    Depending on the recipe, the bread itself may contain wheat or other gluten-containing ingredients, soya or sesame. Precautionary statements about traces may also matter to the people you’re sharing with.

    Check the information on the pack you’re actually buying before making sandwiches for other people.

  • Opening a larger pack than you need

    Choose a pack size that matches the number of sandwiches you’re planning to make and how fresh you need the bread to be. Once opened, bread can dry out or go mouldy.

    Plan your portions before shopping and, if needed, freeze any leftover bread in individual portions. The consumer advice centre recommends storing bread somewhere dry and away from light.

Brands and ranges to consider

ja! bei REWE

Packaged wholemeal toast bread for classic sandwiches.

  • REWE lists ja! Wholemeal Toast Bread as a 500 g pack, with 6,2 g of fibre per 100 g.
  • The specific product contains wheat and lupin flour. Check the precautionary allergen information on the pack too before sharing.

GUT&GÜNSTIG bei EDEKA

Wholemeal toast and a larger wholemeal sandwich loaf for sandwiches.

  • EDEKA lists its wholemeal toast as a 500 g pack, with wholemeal flour making up 90 % of the grain content. The wholemeal sandwich toast comes in a 750 g pack.
  • Check the ingredients and allergen information for the variety you choose. Make sure the larger pack contains the number of slices you need.

Mestemacher

Sliced wholemeal bread and speciality loaves as an alternative to soft sandwich toast.

  • Choose between different types of bread to suit your preferred texture and pack size.
  • Check the nutritional information and allergens for each specific product. A speciality bread label is no substitute for making this comparison.

Lidl – Unser Brot

Baked goods for picking up shortly before your picnic.

  • Lidl’s ‘Our Bread’ range includes spelt and multigrain loaves, among other options.
  • Check whether the bread you choose is specifically labelled as wholemeal and sliced in a way that suits your planned sandwiches.

Suitable products at Joybuy

This selection includes pumpernickel and other breads for a more substantial picnic meal, as well as a protein bread as a speciality option. If you’re looking for soft wholemeal toast slices, don’t assume that the bread styles shown here are the same as sandwich toast.

Mestemacher Traditional Westphalian Pumpernickel Bread, 500 g

Mestemacher Traditional Westphalian Pumpernickel Bread, 500 g

An option for picnic sandwiches if you’d prefer pumpernickel to soft toast.

Pack size: 500 g. If you have allergies, check the information on the current pack.

View at Joybuy
Mestemacher Westphalian Pumpernickel Bread, 500 g

Mestemacher Westphalian Pumpernickel Bread, 500 g

For a more substantial picnic meal, if the dense texture of pumpernickel suits your chosen fillings.

Pack size: 500 g. The milk information differs between the ingredients and allergen lists. If you have a milk allergy, check the information on the pack before eating.

View at Joybuy
Mestemacher Classic Wholemeal Protein Bread, 250 g

Mestemacher Classic Wholemeal Protein Bread, 250 g

A smaller speciality loaf if the protein content is also important to your choice of bread.

Pack size: 250 g. To compare fibre content, check the value per 100 g on the pack. If you have allergies, read the ingredients and allergen information too.

View at Joybuy
Alnatura Organic Spelt and Green Spelt Bread, 500 g

Alnatura Organic Spelt and Green Spelt Bread, 500 g

Another bread option for your picnic, if the slice size suits your planned fillings.

Pack size: 500 g. Compare the fibre content per 100 g using the information on the pack. The allergen information differs between the ingredients and allergen lists. If you need to consider allergies, check this before eating.

View at Joybuy

Frequently asked questions

How can I tell if bread is wholemeal rather than just dark?

Look for the wholemeal label, and check the ingredients list and nutritional information too. The German Nutrition Society points out that you can’t tell whether bread is wholemeal by its colour alone.

Is wholemeal toast automatically gluten-free?

No. The wholemeal toast and sandwich products considered here contain wheat or other gluten-containing grains. If you need to avoid gluten or wheat, check the information for the specific product rather than relying on the bread label alone.

How should I store bread until the picnic?

Keep it clean, dry and away from light until your trip. If you’re buying it well in advance, you can freeze it in individual portions. The consumer advice centre recommends throwing away the whole loaf if you see any mould.

Should I check the pack again after buying online?

Yes, especially before sharing the bread with others. EDEKA notes in its product information that details may differ from those on the packaging. So check the ingredients, allergens, best-before date and condition of the product you receive.