What to look for when buying
First, decide which flavour and crumb will suit your guests. Then work out whether you’ll buy ready-made bread or bake it yourself in good time.
| What matters | What to check | Who it matters to |
| Bread flavour |
Type of grain, sourdough in the ingredients list, and whether the crumb is fine or seeded. |
If the curry sauce is strongly spiced, I want a bread flavour that still comes through alongside it. This is the main consideration for around 36 % of consumers. |
| Serving time and quantity |
For bread mixes, check the preparation time, equipment needed and quantity of bread. For ready-made bread, consider portions and how to store it until the evening. |
For a planned get-together, I need bread that’s ready in time and easy to portion. This is the top priority for around 29 % of consumers. |
| Wholegrain and salt |
Check that it is labelled “wholegrain bread”, review the ingredients and, for packaged bread, compare the salt content per 100 g. |
If the ingredients matter more to me than the seeded appearance, I want to be able to compare wholegrain content and salt using the product information. This is a top priority for around 21 % of consumers. |
| Crumb and allergens |
Check for coarse ingredients, the types of grain used, and allergen and traces information for the specific variety. |
If guests don’t like seeds or need to avoid certain ingredients, I want to be able to choose a suitable variety. This is the top priority for around 14 % of consumers. |
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Frequently asked questions
How can I tell if bread is wholegrain?
First, look for the label “wholegrain bread”: according to Verbraucherzentrale, at least 90 % of the flour content must be wholemeal flour or wholemeal meal. “With wholegrain” and a dark colour are less reliable indicators, so check the ingredients list too.
Does bread served with Currywurst need to contain lots of seeds?
No. Seeds are a matter of personal preference and the specific ingredients. If your guests prefer a more even crumb, look for finely milled wholegrain bread. If you choose seeded bread, check the ingredients and allergen information for that variety.
How do I compare the salt content of different breads?
For packaged bread, compare the salt content per 100 g rather than portions of different sizes. Verbraucherzentrale suggests no more than around 1 g of salt per 100 g of bread as a guide; this isn’t individual dietary advice.
How should I store bread until my Currywurst evening?
Room temperature is usually suitable for short-term storage, as Lidl says bread can dry out more quickly in the fridge. In very hot, humid conditions, you may still want to consider keeping it in the fridge briefly, although this could affect its quality.
What should I check when buying bread for guests with allergies?
Check which types of grain are used, along with the allergen and traces information for the specific variety. For packaged bread, you’ll find this information on the label. For unwrapped bread, ask for the allergen information at the point of sale.