What should you look for when buying?
First, check which ingredients are suitable for your child. Then compare the slice shape and the grains used, and plan the quantity so you can use the bread or freeze it in portions.
| What to consider | What to check when buying | Who it matters most to |
| Ingredients and allergens |
Read the ingredients list and check which allergens are highlighted. If needed, look specifically for a ‘gluten-free’ label. Ask for allergen information at the bakery counter. |
If my child needs to avoid gluten-containing cereals, a clearly suitable label matters more than taste or convenience. Around 29% of consumers would put checking ingredients and allergens first. |
| Storage and quantity |
Check the storage instructions against how much bread you’ll use; freeze any slices you won’t need soon in portions. |
I want to have bread ready for several school days without leaving too many slices unused. Being able to plan how it will be used would be the main concern for around 24% of consumers. |
| Grain profile |
Check the grains and wholemeal ingredients listed on the specific pack; ‘sourdough’ alone doesn’t tell you what they are. |
If my family prefers spelt, rye or wholemeal bread, I want to know what’s actually in the loaf. Around 24% of consumers would consider the grain profile first. |
| Slices and texture |
Check whether the bread is pre-sliced and whether the slice size and texture suit your planned fillings. |
For a quick packed lunch, easy-to-handle, softer slices matter more to me than a hearty crust. Around 23% of consumers would prioritise how easy the bread is to fill. |
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Frequently asked questions
Does sourdough sliced bread always contain gluten?
No. Sourdough sliced bread can be made with cereals that contain gluten, but there are also options explicitly labelled gluten-free. Check the ingredients and allergen information for the specific bread.
How should you store packaged sliced bread for the school week?
According to the Consumer Advice Centre North Rhine-Westphalia, packaged sliced bread can be kept in its original plastic packaging; also follow the instructions on the pack. If you won’t need some of the slices soon, you can freeze them in portions. Any bread with visible mould should be thrown away in its entirety.
Wholemeal sourdough or softer sliced bread: which is best for a lunchbox?
Bread made with wholemeal flour, spelt or rye is an option if you’re looking for those grains. Softer sliced bread may be a better choice if you mainly want slices that are quick to fill. Check the ingredients and texture of the specific bread, as ‘sourdough’ doesn’t determine either the wholemeal content or the texture.
Does bread have to be labelled if it contains gluten-containing cereals?
Yes. If a cereal containing gluten is used as an ingredient that must be declared, it has to be listed as an allergen. Germany’s Federal Ministry of Agriculture, Food and Home Affairs explains the allergen labelling requirements; for a particular loaf, check the ingredients list or allergen information.