Who is this choice important for?

Guests who want slices that are easy to top

Sliced bread is handy for small portions with sweet or savoury toppings. Schär describes Meisterbäckers Classic as suitable for both, but that alone doesn’t tell you whether the texture will be comfortable for individual guests.

People who need to follow a gluten-free diet

For them, an explicit gluten-free label is essential – not the word ‘sourdough’. Check the ingredients and allergen information for the specific product.

Guests who check fibre content

If you want to compare breads by their nutritional values, check the fibre per 100 g and the portion actually eaten. The word ‘sourdough’ doesn’t tell you how much fibre the bread contains.

What should you look for when buying?

Different needs may take priority when choosing bread for afternoon tea: slices that are easy to top, a required gluten-free label, fibre information or the sourdough recipe.

Criteria What to check when buying Who it matters most to
Slices and toppings Is the bread already sliced? Are the slices the right shape for your chosen toppings? When I’m preparing small topped portions for afternoon tea, I want even slices that are easy to handle. This is the main priority for around 30% of consumers.
Gluten and allergens If a gluten-free diet is required, check for an explicit label as well as the ingredients and allergen information. If I need to avoid gluten, a sourdough claim isn’t enough; I need a clear label on the specific bread. This is the top buying criterion for around 20% of consumers.
Fibre Compare the fibre per 100 g with the intended portion size. I want to know how much fibre the bread on my afternoon tea table contains, rather than assume its nutritional value from its name. Around 30% of consumers prioritise this comparison.
Sourdough and ingredients Read the product name and ingredients list: is sourdough listed, and which types of grain are mentioned? If the sourdough recipe is particularly important to me, I want to see it in the ingredients list and identify the grains used. This is a priority for around 20% of consumers.

Common buying misconceptions

  • Assuming sourdough means gluten-free

    Sourdough can contain gluten-containing grains. If a gluten-free diet is required, the type of dough is no substitute for a clear product label.

    Check the gluten-free label, ingredients and allergen information on the specific pack.

  • Assuming sourdough means high in fibre

    The term doesn’t tell you how much fibre the bread contains. Sourdough breads can also vary in their recipes and nutritional values.

    Compare fibre per 100 g and take into account how much bread will actually be served.

  • Planning to serve fresh sourdough bread as toast

    A crusty loaf made with natural sourdough isn’t necessarily sliced toast bread. A crisp crust and differently sized slices can make a difference to your afternoon tea spread.

    If evenly cut, softer slices are important, check the specific shape and texture of the bread before buying. If someone has difficulty chewing or swallowing, seek individual professional advice on choosing bread.

Brands and supermarket options to consider

Schär

Schär offers sliced sourdough breads, including Meisterbäckers Classic and Sourdough Bread.

  • Schär describes Meisterbäckers Classic as containing millet and quinoa, and suggests serving it with sweet or savoury toppings. The brand describes its separately sold Sourdough Bread as sliced and vegan.
  • These product details don’t apply to every type of bread. In particular, check the label and ingredients on the pack you choose.

Mestemacher

Mestemacher Organic Spelt Toast Bread is an example of toast bread to compare with sliced sourdough bread.

  • The ingredients list published by EDEKA24 includes spelt flour, water, sunflower oil and yeast, among other ingredients.
  • Sourdough isn’t listed among these ingredients. This particular spelt toast therefore won’t meet the requirements of anyone looking for a bread specifically labelled as made with sourdough.

LIDL – Unser Brot

Lidl lists crusty bread made with natural sourdough among the products from its bakery.

  • If you’re looking for a crusty loaf rather than slices of toast for afternoon tea, check the specific type of bread in store.
  • The crusty bread listing doesn’t refer to sourdough toast. Check the ingredients, allergens and slice structure of the bread actually available in store.

Suitable products at Joybuy

Suitable products coming soon.

Frequently asked questions

Is sourdough toast automatically gluten-free?

No. Sourdough refers to an ingredient in a recipe or a method of making dough; it doesn’t mean the bread is gluten-free. If a gluten-free diet is required, check for an explicit gluten-free label on the specific product.

How can I tell if toast bread contains sourdough?

Read the product name and ingredients list on the toast bread. According to the German Food Federation, ingredients are listed in descending order by weight; check whether sourdough is included.

Do older guests always need gluten-free sourdough bread?

No. Age alone isn’t a reason to eat gluten-free bread. What matters is whether the person needs to follow a gluten-free diet; other factors to consider include the shape of the slices, ingredients and nutritional information.

How should I store sliced sourdough bread once opened?

Follow the storage and use-by instructions on the specific pack. Check them especially if you won’t finish the bread at one sitting.