What to look for when buying
If you’re self-catering, first check for any specific ingredient requirements and find out what equipment your accommodation has. Then you can decide whether fresh bread bought locally or packaged bread is the better fit for your stay.
| Criterion |
What to check before buying |
Who it matters to |
| Sourdough and how it’s made |
Read the product name and ingredients: does it contain sourdough, and is yeast also listed? If you’re buying bakery bread, ask about the specific recipe. |
If you’re making a special trip to a bakery for sourdough, you’ll want to know how the bread you choose is made. This is a priority for around 33% of consumers. |
| Availability and storage |
Check in advance whether there’s a toaster or another way to prepare the bread; look at the pack size and storage instructions, both before and after opening. |
If you arrive late, you’ll want bread ready for several breakfasts that you can use in the kitchen provided. Around 27% of consumers say this is their main priority. |
| Gluten and other allergens |
Check the gluten-free label, ingredients, highlighted allergens and any may-contain information on the specific pack. |
If you need gluten-free bread or have to avoid other allergens, you can’t rely on the word sourdough. This is the most important buying criterion for around 20% of consumers. |
| Breakfast and sandwiches |
Check that the type of bread, the slices and the preparation instructions suit the meals you have planned; only assume it contains sourdough if it’s listed in the ingredients. |
Some guests mainly want bread they can toast in the morning and use for sandwiches later. Around 20% of consumers put this versatility first. |
Products to suit you at Joybuy
For breakfasts and sandwiches, look for pre-sliced sourdough bread that suits your planned meals. If you need gluten-free bread, choose a loaf clearly labelled gluten-free and check its ingredients and may-contain information. You could also look for a toaster if your holiday rental doesn’t have one; check the kitchen equipment before choosing.
Frequently asked questions
Is sourdough toast automatically made using traditional methods?
No. Both sourdough and yeast are listed as ingredients in the EDEKA toast products considered here; the presence of sourdough alone doesn’t confirm how a product was made. Read the ingredients and, if the method matters to you, ask the bakery about its recipe.
How should I store packaged sourdough bread in a holiday rental?
Follow the storage instructions on the specific pack, especially once it’s opened. For the Schär sourdough bread described by REWE, the advice is to store it in a dry place at room temperature, reseal the pack and eat the bread within a few days or freeze it. The best-before date applies to unopened bread stored correctly.
Are ‘sourdough’ or ‘gluten-free’ enough to rule out other allergens?
No. Sourdough doesn’t tell you whether bread is gluten-free, and a gluten-free label doesn’t rule out every other allergen. Check the highlighted allergens in the ingredients list and any may-contain information on the specific pack.
What else should I check on the pack when shopping at the supermarket?
Above all, check the ingredients, allergen information, storage instructions and best-before date on the bread actually on sale. EDEKA notes that product information may differ from the packaging and that the products described may not be available in every store.