Which bread is right for you?

Hosts serving generously topped toast bites

For open or toasted portions, a slice specifically described as thick is a good place to start. Ölz der Meisterbäcker says its Riesen Toast has extra-large, thick slices, while Harry Brot describes its Sammy’s Brioche Sandwich as extra thick.

Sandwich planners looking for wholemeal bread

If wholemeal content matters for your sandwiches, Harry Brot says that Sammy’s Super Sandwich Vollkorn contains 90% wholemeal ingredients, based on the cereal milling products used. However, this doesn’t tell you anything about the slice thickness.

Hosts catering for gluten or allergen requirements

If you need a gluten-free option for your guests, look for sliced bread labelled as gluten-free; Schär offers products in this category. Always check the ingredients, allergens and possible traces listed on the specific pack you choose.

What should you look for when buying?

For savoury Christmas snacks, it helps to decide what matters most in your bread first: slice size, flavour or suitability for your ingredients and dietary needs.

CriterionWhat to checkWho it matters to
Slice size Look for an explicit description of thick slices. A large slice isn’t necessarily a thick one. If I’m planning generously topped Christmas bites, I want to know what size the slices are before I buy. Slice size is the top priority for around 42% of consumers.
Flavour and wholemeal content Compare the ingredients and, for wholemeal varieties, the stated wholemeal content. Check slice thickness separately. Should the bread complement savoury toppings with a mild flavour, or bring a more distinctive note of its own? Around 33% of consumers consider this their main priority.
Gluten and allergens Check the ingredients, allergen labelling and traces information on the specific pack. Look for a gluten-free label if needed. If I’m choosing bread for guests with specific dietary requirements, the particular variety needs to suit them. Ingredient suitability is the main criterion for around 25% of consumers.

Common misconceptions

  • “American Sandwich” automatically means thick slices

    The name alone doesn’t reliably tell you how thick the slices are. The actual size can make a difference, especially for open or toasted portions.

    Look for an explicit description of thick slices, or check the slices in the pack before buying.

  • Brioche tastes like plain wheat toast

    Harry Brot describes its Sammy’s Brioche Sandwich as mildly buttery. Its listed ingredients include butter, milk ingredients and egg. This matters both when choosing toppings and if anyone has a relevant allergy.

    Choose brioche only if its flavour suits your planned snack and its ingredients are suitable for your guests.

  • Checking allergens once is enough

    Allergen information is specific to each product. For example, REWE lists possible traces of soya, milk, mustard and lupin for Golden Toast American Sandwich. What you remember from a previous pack is no substitute for checking the pack you’ve bought.

    Check the ingredients, allergens and traces information again before serving.

  • An opened pack can be left for later without planning

    For Golden Toast American Sandwich, REWE advises resealing the bread after opening, storing it in a dry place and eating it within a few days.

    Plan when to open the pack and how much you’ll need, following the guidance on the specific pack.

Brands to consider

Ölz der Meisterbäcker

Ölz Riesen Toast is worth considering if you’re looking for toast that’s specifically described as thick-sliced.

  • Ölz der Meisterbäcker describes the slices as extra-large and thick.
  • It’s wheat bread, so guests with allergies should check the labelling on the specific pack.

Harry

Harry offers different sandwich bread varieties, with options for thick slices, larger surfaces for toppings or a focus on wholemeal.

  • Harry Brot describes Sammy’s Brioche Sandwich as extra thick and Sammy’s Super Sandwich – Das Original as extra large. For the wholemeal variety, the maker states that 90% of the cereal milling products used are wholemeal.
  • The “extra thick” description applies to the brioche variety, not automatically to the other breads mentioned. Brioche contains butter, milk ingredients and egg, among other ingredients.

Golden Toast

Golden Toast American Sandwich is a sandwich bread option whose slice size is worth checking separately.

  • REWE lists Golden Toast American Sandwich in a 750-g pack.
  • There’s no explicit claim that this product has extra-thick slices. REWE lists possible traces of soya, milk, mustard and lupin.

Schär

Schär is worth considering if you’re looking for sliced bread labelled as gluten-free.

  • Schär offers gluten-free baked goods, including sliced bread.
  • This range description doesn’t confirm that an extra-thick toast variety is available. Check the specific product you’re interested in.

Grafschafter

Grafschafter American Style Sandwich Weizen is a sandwich bread variety featured by Lidl Germany.

  • In 2025, Lidl Germany reported that this product received an overall “Good” rating (2.3) in Stiftung Warentest’s sandwich toast test at the time.
  • The reported test result doesn’t confirm that the slices are extra thick.

Joybuy products for this topic

Products to suit this topic coming soon.

Frequently asked questions

How can I tell if toast is thick-sliced?

Look for an explicit description of the slices rather than relying on a name such as “American Sandwich”. Ölz der Meisterbäcker says its Riesen Toast has extra-large, thick slices, while Harry Brot describes Sammy’s Brioche Sandwich as extra thick. For other products, you can check the slice size in the pack.

Does brioche sandwich bread work for savoury Christmas bites?

Harry Sammy’s Brioche Sandwich could work if its mild, buttery flavour suits your chosen toppings. Harry Brot says it contains wheat, butter, milk ingredients and egg, among other ingredients. If anyone has specific dietary requirements, check the details on the pack.

Is there a sandwich bread with a focus on wholemeal?

Yes. Harry Brot says Sammy’s Super Sandwich Vollkorn contains 90% wholemeal ingredients, based on the cereal milling products used. This figure doesn’t tell you how thick the slices are, so check the size separately if you need thick slices.

Is knowing the brand enough when catering for allergies?

No. What matters is the information on the pack you’ve actually bought. Before serving, check the ingredients, listed allergens and possible traces for that specific product.