Who should pay attention to their choice?

Hosts serving generously topped Easter toast

If you’re planning snacks with egg, cheese, spreads or several toppings, having enough room on each slice is key. Information about slice thickness and size can help you find the right bread.

Hosts catering for guests who need gluten-free options

If any of your guests need gluten-free bread, clear labelling matters more than slice size. Also check the ingredients and allergen information for the specific product.

Shoppers focused on wholegrains and fibre

If you’re looking for wholemeal or multigrain toast for your Easter brunch, compare the ingredients and fibre content. These features don’t tell you how thick the slices are.

What should you look for when buying?

For savoury Easter snacks, check the slice size and whether the bread will fit in your toaster, as well as whether guests need gluten-free bread or you’re looking for specific nutritional values.

What matters What to check when buying Who it matters to
Slice size and thickness Look for bread that’s explicitly described as having large, thick slices, and check that it will fit in your toaster slots. If I want to add several savoury toppings to one slice of toast, I need plenty of room. For around 50% of consumers, this surface area is a key consideration when buying.
Gluten-free options Check that the product is currently labelled “gluten-free”, along with the ingredients and any other allergen information. If guests need gluten-free bread, I want to plan a separate option rather than treating wholemeal toast as a substitute. Around 17% of consumers prioritise gluten-free suitability when buying.
Wholegrains and fibre Compare the ingredients, wholegrain content if provided, and fibre per 100 g. For Easter brunch, I’d rather choose based on wholegrains, multigrain ingredients and nutritional information than slice size alone. Around 33% of consumers make this their top priority.

Common mistakes when choosing

  • Assuming “sandwich” or “wholemeal” means “thick-sliced”

    Large sandwich bread gives you room for toppings, while wholemeal and multigrain describe the ingredients. None of these terms alone confirms that the slices are extra thick.

    If slice thickness matters to you, look for an explicit description and check that the bread will fit in your toaster.

  • Assuming a grain-rich description means the bread is gluten-free

    Wholemeal and multigrain bread can contain cereals that contain gluten. If you need to avoid gluten, the product name is no substitute for checking the label.

    If needed, choose a product that’s clearly labelled as gluten-free and check the current ingredients list and any other allergen information.

  • Buying thick slices without checking your toaster

    Whether a slice will fit in your toaster depends on both the appliance and the specific bread. The RUSSELL HOBBS Honeycomb 26061-56, described by Lidl, explicitly lists extra-wide slots as a feature for thick slices.

    Check the slot width of your toaster before you buy. Only consider another method of preparation if the instructions for your appliance allow it.

    If the bread doesn’t fit in your toaster, you’ll need another suitable way to prepare toasted slices.

  • Planning just one type of bread for guests with different needs

    Thick wheat toast won’t meet the needs of guests who require gluten-free bread. Even with a gluten-free option, other ingredients and allergen information may be important to some guests.

    If your guests have different requirements, plan separate bread options and check the label of each product individually.

Useful brands to consider

The following product ranges offer different options for Easter snacks. Brand information is no substitute for checking the current packaging or confirming slice thickness.

Ölz Meisterbäcker

Ölz Riesen Toast is an option if you’re specifically looking for large, thick slices. According to the manufacturer, Super Soft Sandwich is designed for those looking for large sandwich slices.

  • Ölz describes the slices in Riesen Toast as extra-large and thick; the manufacturer describes Super Soft Sandwich as an extra-large format.
  • A large format alone doesn’t confirm a particular slice thickness. The ingredients lists for both products include wheat, while Super Soft Sandwich also contains rye.

Harry

According to Harry, SAMMY'S Super Sandwich is designed for large filled sandwiches. Körner Balance Toast is a multigrain alternative.

  • Harry describes SAMMY'S as having extra-large slices that can be served cold with toppings or toasted. REWE lists 6 g of fibre per 100 g for Körner Balance Toast.
  • The large sandwich format doesn’t confirm extra-thick slices. According to the product information, Körner Balance Toast contains cereals with gluten; also check the warning that it may contain traces of sesame.

Schär

Meisterbäckers Classic is sliced bread for anyone looking for a gluten-free option, rather than a product specifically chosen for thick toast slices.

  • Schär labels Meisterbäckers Classic as gluten-free and describes it as bread for sweet and savoury toppings.
  • This doesn’t confirm that the slices are particularly thick. The product information lists soya protein and says it may contain traces of lupin and mustard; check the current packaging.

Golden Toast

Wholemeal toast is an option if ingredients and nutritional information matter more to you than an explicitly thick slice format.

  • REWE lists 58% wholemeal wheat flour in the ingredients for Golden Toast Vollkorntoast, along with 6.5 g of fibre per 100 g.
  • The information doesn’t confirm that the slices are extra thick. Check the label for a warning that it may contain traces of milk products and lupin.

Joybuy products on this topic

Relevant products coming soon.

Frequently asked questions

Is thick-sliced bread always the right choice for savoury Easter snacks?

No. Large, thick slices are an obvious choice when you want plenty of room for toppings. Also check that the slices will fit in your toaster: a large sandwich format alone doesn’t confirm that they’re thick.

Can I serve large-format sandwich bread cold?

Yes, if the specific product is suitable for this. Harry describes SAMMY'S Super Sandwich and Ölz Super Soft Sandwich as suitable for serving cold with toppings or toasted.

What should I look for when buying bread for guests with allergies?

Check the ingredients and allergen information on the current packaging for the specific bread. Germany’s Federal Ministry of Agriculture, Food and Home Affairs explains that the 14 most common causes of allergies and intolerances must be labelled, including cereals containing gluten.

Is wholemeal or multigrain toast enough if I need to avoid gluten?

No. Wholemeal and multigrain don’t mean gluten-free. If you need to avoid gluten, choose bread that’s explicitly labelled as gluten-free and also check the ingredients and any other allergen information.

How should I store opened toast bread until Easter brunch?

Follow the storage instructions on the relevant packaging. Ölz recommends storing its toast range in a cool, dry, airtight place or freezing leftovers; instructions may vary for other products.