What to look for when buying
First, check that the ingredients and any potential traces are compatible with your dietary restrictions. Then, taste, pack size and availability can help you choose between suitable products.
| Criteria |
What to check before buying |
Who it matters most to |
| Allergens and traces |
Check the ingredients, highlighted allergens and ‘may contain’ information on the current pack against your dietary restrictions. |
If I need to avoid certain ingredients or potential traces, I can’t rely on the words ‘gluten-free’ alone. This check is the top priority for around 50% of shoppers. |
| Taste and type of grain |
If you want toast with wholegrain ingredients, check the types of grain used and their proportions. Don’t confuse spelt or wholemeal wheat with gluten-free. |
I’m looking for a tasty toast with wholegrain ingredients, and I don’t need to avoid wheat or gluten. For around 30% of shoppers, finding this balance of flavour is the main consideration. |
| Pack size and availability |
Check the pack size, storage instructions after opening and availability of the product you want. |
If several breads meet my needs, I want to choose a pack I can finish in time. For around 20% of shoppers, this practical consideration comes first. |
Joybuy products on this topic
Suitable products coming soon.
Frequently asked questions
Is spelt toast a gluten-free alternative?
No, spelt toast isn’t a gluten-free alternative. EU Implementing Regulation No 828/2014 lists spelt as a type of wheat. The spelt sandwich bread described by EDEKA contains spelt flour, spelt bran and wholemeal spelt flour.
Is ‘gluten-free’ enough if I have a food allergy?
No, this claim doesn’t replace the need to check other ingredients and possible traces. Schär lists soya protein as an ingredient in Meisterbäckers Classic and states that it may contain traces of lupin and mustard.
What should I check on packaged toast bread?
Check the ingredients list, highlighted allergens and any ‘may contain’ information relevant to your dietary restrictions on the current pack. The German federal government identifies the ingredients list as an essential source of information about the composition of packaged foods.
How should I store opened Schär Meisterbäckers Classic?
REWE advises resealing the pack after opening and eating the bread within a few days or freezing it straight away. Follow the instructions on your pack; this advice may not apply to every type of toast bread.
How can I check whether a food recall affects my pack?
Compare the details in the current notice with the product name, pack size, batch and best-before date on your pack. The Federal Office of Consumer Protection and Food Safety and the German federal states publish recall information on the official food alert portal.