Who needs to consider which options

Households that need to avoid gluten or wheat

The current label must match the specific dietary restriction. Schär describes Meisterbäckers Classic as gluten-free. According to its ingredients list, the bread contains soya protein and may contain traces of lupin and mustard.

Fussy eaters looking for wholemeal toast

If you don’t need to avoid wheat or gluten, you can look for a tasty combination of sandwich bread and wholegrain ingredients. According to EDEKA, GUT&GÜNSTIG Sandwich-Toast Vollkorn contains 60% wholemeal wheat flour, as well as other wheat flour.

Shoppers who need to consider several allergens

A single claim such as ‘gluten-free’ isn’t enough. The breads described by Schär and EDEKA differ in their ingredients and potential traces, so it’s important to check the label on the specific product you choose.

What to look for when buying

First, check that the ingredients and any potential traces are compatible with your dietary restrictions. Then, taste, pack size and availability can help you choose between suitable products.

Criteria What to check before buying Who it matters most to
Allergens and traces Check the ingredients, highlighted allergens and ‘may contain’ information on the current pack against your dietary restrictions. If I need to avoid certain ingredients or potential traces, I can’t rely on the words ‘gluten-free’ alone. This check is the top priority for around 50% of shoppers.
Taste and type of grain If you want toast with wholegrain ingredients, check the types of grain used and their proportions. Don’t confuse spelt or wholemeal wheat with gluten-free. I’m looking for a tasty toast with wholegrain ingredients, and I don’t need to avoid wheat or gluten. For around 30% of shoppers, finding this balance of flavour is the main consideration.
Pack size and availability Check the pack size, storage instructions after opening and availability of the product you want. If several breads meet my needs, I want to choose a pack I can finish in time. For around 20% of shoppers, this practical consideration comes first.

Common assumptions to avoid

  • Assuming spelt or wholemeal means gluten-free

    According to EDEKA, GUT&GÜNSTIG Sandwich-Toast Vollkorn contains wheat flour, while the spelt version contains spelt ingredients. EU Implementing Regulation No 828/2014 lists spelt as a type of wheat.

    If you need to avoid gluten or wheat, check the label on the specific pack rather than judging by the bread’s colour, seeds or the word ‘wholemeal’.

  • Assuming ‘gluten-free’ means ‘free from all allergens’

    Schär lists soya protein as an ingredient in Meisterbäckers Classic and states that it may contain traces of lupin and mustard. The gluten-free claim doesn’t answer these other allergen questions.

    Check all relevant ingredients and ‘may contain’ information against your dietary restrictions.

  • Applying an old recall to other toast breads

    The customer notice issued by Lidl on 8 May 2024 concerned two named Grafschafter sandwich products with best-before dates up to and including 21 May 2024. It doesn’t apply as a general statement about other products.

    If you see a recall notice, compare the product name, pack size, batch, best-before date and scope of the notice with your pack.

Brands to consider

Schär

Sliced bread from the Meisterbäckers range, including Meisterbäckers Classic.

  • Schär labels Meisterbäckers Classic as gluten-free.
  • According to Schär, the product contains soya protein and may contain traces of lupin and mustard.

GUT&GÜNSTIG (EDEKA)

Sandwich toast in wholemeal and spelt varieties.

  • EDEKA says its Sandwich-Toast Vollkorn contains 60% wholemeal wheat flour.
  • The wholemeal and spelt varieties described aren’t suitable choices if you need to avoid gluten or wheat. EDEKA also lists possible traces of other allergens.

REWE Beste Wahl

REWE’s own-label range, which includes different types of toast.

  • You can choose a specific variety by checking its ingredients and pack information.
  • The brand name alone doesn’t indicate whether a product is suitable for a particular allergy profile; always check the label on the bread you choose.

Grafschafter (Lidl)

Toast and sandwich products in Lidl’s range.

  • The range includes different types of toast, including wholemeal toast.
  • Information about one variety or an earlier recall doesn’t tell you whether other Grafschafter products are suitable for your allergies.

Joybuy products on this topic

Suitable products coming soon.

Frequently asked questions

Is spelt toast a gluten-free alternative?

No, spelt toast isn’t a gluten-free alternative. EU Implementing Regulation No 828/2014 lists spelt as a type of wheat. The spelt sandwich bread described by EDEKA contains spelt flour, spelt bran and wholemeal spelt flour.

Is ‘gluten-free’ enough if I have a food allergy?

No, this claim doesn’t replace the need to check other ingredients and possible traces. Schär lists soya protein as an ingredient in Meisterbäckers Classic and states that it may contain traces of lupin and mustard.

What should I check on packaged toast bread?

Check the ingredients list, highlighted allergens and any ‘may contain’ information relevant to your dietary restrictions on the current pack. The German federal government identifies the ingredients list as an essential source of information about the composition of packaged foods.

How should I store opened Schär Meisterbäckers Classic?

REWE advises resealing the pack after opening and eating the bread within a few days or freezing it straight away. Follow the instructions on your pack; this advice may not apply to every type of toast bread.

How can I check whether a food recall affects my pack?

Compare the details in the current notice with the product name, pack size, batch and best-before date on your pack. The Federal Office of Consumer Protection and Food Safety and the German federal states publish recall information on the official food alert portal.