If you’re stocking up and don’t want either exclusively white toast or a clearly wholemeal-focused loaf, a sandwich loaf made with stated wholemeal wheat flour as well as wheat flour offers a straightforward blend. You can’t tell from the ingredients whether fussy eaters will like the taste. If a high wholemeal content is your main priority, check the stated proportion of grain instead.
If you’d like to try a blend after starting with white sandwich bread, look for a product that lists wholemeal wheat flour as well as wheat flour. This ingredient information tells you more than the colour of the bread, but it can’t predict how it will taste.
If a stated wholemeal proportion is your priority, the information about the grain content matters more than how light the recipe is. EDEKA and REWE both offer examples with 90% wholemeal in the grain content.
You’ll need bread that is explicitly labelled gluten-free, rather than a blend of wheat flour and wholemeal wheat flour. Check the ingredients and any warnings about traces of other allergens on the specific pack, too.
First, check whether you need a gluten-free option. Then compare the recipe with your household’s preferences and choose a pack size that suits how much you usually eat.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Blended recipe | Does the ingredients list include both wholemeal wheat flour and wheat flour? EDEKA states that one of its sandwich toasts contains 60% wholemeal wheat flour. | If fussy eaters usually prefer white toast, you may want to choose a clearly stated blend without trying to predict their taste from the ingredients list. This is the main consideration for around 36% of consumers. |
| Wholemeal content | What does the stated proportion refer to? EDEKA and REWE each state that specific wholemeal toasts contain 90% wholemeal in the grain content. | If a clearly stated wholemeal proportion matters more to you than a light-coloured toast, this may be your priority. Around 29% of consumers put this first. |
| Gluten and allergens | Check the current gluten labelling, ingredients list and any warnings about traces on the specific pack. | If someone in your household needs to avoid gluten or a particular allergen, you can’t decide based on the type of bread alone. This check comes first for around 21% of consumers. |
| Pack size | Compare the weight and number of slices with how much you eat, and check the storage advice for after opening. | If you don’t eat toast often, you may want to avoid leaving an opened pack unfinished. The right quantity is the most important factor for around 14% of consumers. |
Darker toast or toast with seeds isn’t necessarily made with a stated wholemeal recipe. Toast with a small amount of rye isn’t automatically wholemeal toast either.
Read the ingredients list and check whether a wholemeal proportion is stated, and what the percentage refers to.
Gluten-free sliced bread can contain other allergenic ingredients. Schär lists soya protein in Meisterbäckers Classic and says it may contain traces of lupin and mustard.
For each pack, check the ingredients and trace warnings for the allergens that matter to your household.
If you live in a small household and rarely eat toast, you may not get through a large opened pack in time.
Compare the pack size with how much you usually eat, and follow the storage and use-by advice on the pack.
EDEKA’s range includes a sandwich toast made with wholemeal wheat flour, as well as a toast with a stronger focus on wholemeal.
Toastbrot mit Roggen is a light-coloured toast with rye, not a stated blend of white and wholemeal flour.
Meisterbäckers Classic is a sliced bread alternative for households that specifically need gluten-free bread, rather than toast made with wheat flour.
Golden Toast is a toast brand. Lieken describes Wendeln as a former distributor, not as a separate current toast range.
“Unser Brot” is the name of Lidl’s bakery range. When planning your shopping, bear in mind that it’s a different product category from packaged toast.
No. Lebensmittelklarheit gives a guideline of at least 90% wholemeal in the grain content for wholemeal bread and rolls. For a specific toast, check what its stated percentage refers to: for example, EDEKA says that one of its sandwich toasts contains 60% wholemeal wheat flour as well as wheat flour.
No. Schär describes Meisterbäckers Classic as gluten-free and wheat-free, but lists soya protein as an ingredient and says it may contain traces of lupin and mustard. Check the current pack for any allergens that matter to your household.
Follow the storage advice on the specific pack. For Golden Toast Vollkorn-Sandwich, REWE advises resealing the pack, storing it in a dry place and eating the bread within a few days of opening. Don’t assume the same advice applies to other varieties without checking.