What to look for when buying
First decide whether you need the bread ready to serve on moving-in day or whether you’d rather bake it yourselves. Then compare the wholemeal labelling, sourdough ingredients and the information that matters to everyone in your flatshare.
| What you need | What to check | Who it matters to |
| Bread for moving-in day |
For ready-to-eat bread, check that the specific variety is labelled “wholemeal bread”, and review its sourdough ingredients and allergen information. |
If we want to share a meal as soon as we’ve moved in, I don’t want to have to bake first. This immediate need is the priority for around 50% of consumers. |
| Ingredients and supplies |
For packaged bread, compare the ingredients, highlighted allergens and best-before date. |
If we’re sharing a loaf over several meals, I want to know what’s in it and how long it will keep. This is the main buying consideration for around 30% of consumers. |
| Baking your own |
Check the sourdough ingredient, instructions and required appliance size for the bread mix. |
If we have a suitable appliance, I can plan to bake for the flatshare rather than needing a ready-made loaf straight away. This is the main consideration for around 20% of consumers. |
Suitable products at Joybuy
Suitable products coming soon.
Frequently asked questions
How can I tell if bread is wholemeal when I’m shopping?
Look for the label “wholemeal bread”, rather than relying on a dark colour. According to the German Nutrition Society, wholemeal bread must contain at least 90% wholemeal flour or wholemeal meal from the grain used. Check the specific variety to see whether it also contains sourdough.
Where can I find allergen information on packaged bread?
For packaged bread, the ingredients are listed in the ingredients section, with allergens that must be declared highlighted. According to the German Federal Office of Consumer Protection and Food Safety, ingredients are listed in descending order by weight. Check the information on the pack, especially if you’re buying bread for several flatmates.
Does sourdough bread automatically keep for longer?
The word “sourdough” alone doesn’t tell you how long a particular loaf will keep. For packaged bread, check the best-before date and storage instructions. When planning your supplies, go by the loaf you actually buy.
Can I use a wholemeal sourdough bread mix in a 750-g bread maker?
For the Seitenbacher mix listed by REWE, the instructions recommend using half the quantity in a 750-g bread maker. This applies to that specific mix, so check its instructions against your appliance’s capacity before baking.