Which option suits whom

Flatmates who need something straight away

If there’s no time or space to bake on moving-in day, a ready-to-eat loaf is a practical choice. Check whether the specific variety is labelled wholemeal, contains sourdough and provides allergen information.

Flatmates planning ingredients and supplies

If everyone eats at different times, the ingredients list, allergen information and best-before date on packaged bread can help you choose. The colour of the bread is no substitute for these details.

Flatshares that want to bake their own bread

A wholemeal bread mix with sourdough is a good option if you have an oven or bread maker and can plan when to prepare it. Before buying, check the instructions against your appliance’s capacity.

What to look for when buying

First decide whether you need the bread ready to serve on moving-in day or whether you’d rather bake it yourselves. Then compare the wholemeal labelling, sourdough ingredients and the information that matters to everyone in your flatshare.

What you needWhat to checkWho it matters to
Bread for moving-in day For ready-to-eat bread, check that the specific variety is labelled “wholemeal bread”, and review its sourdough ingredients and allergen information. If we want to share a meal as soon as we’ve moved in, I don’t want to have to bake first. This immediate need is the priority for around 50% of consumers.
Ingredients and supplies For packaged bread, compare the ingredients, highlighted allergens and best-before date. If we’re sharing a loaf over several meals, I want to know what’s in it and how long it will keep. This is the main buying consideration for around 30% of consumers.
Baking your own Check the sourdough ingredient, instructions and required appliance size for the bread mix. If we have a suitable appliance, I can plan to bake for the flatshare rather than needing a ready-made loaf straight away. This is the main consideration for around 20% of consumers.

Common misconceptions

  • Assuming dark-coloured bread is wholemeal

    The colour doesn’t reliably tell you whether bread is wholemeal. The German Nutrition Society explains that wholemeal bread must contain at least 90% wholemeal flour or wholemeal meal from the grain used.

    Look for the label “wholemeal bread” rather than judging by appearance alone.

  • Assuming sourdough tells you about the other ingredients

    Sourdough being listed as an ingredient doesn’t tell you which other grains, seeds or allergens the bread contains.

    For packaged bread, read the ingredients list and check the highlighted allergens. If you’re buying loose bread, ask for the allergen information for that specific variety.

  • Planning to use a bread mix for your first meal

    A dry mix needs to be prepared and baked first. For the Seitenbacher mix listed by REWE, the quantity you can make in a bread maker depends on its capacity.

    If you want to eat as soon as you’ve moved in, buy a ready-to-eat loaf or bake one in advance. For later, check the pack instructions and the size of your appliance.

Brands and retailers to consider

Seitenbacher

Seitenbacher offers a wholemeal bread mix; the variety listed by REWE includes sourdough as an ingredient.

  • For this mix, REWE lists wholemeal rye and wheat meal, as well as sourdough, among the ingredients.
  • The mix isn’t ready-to-eat bread. You’ll need water, time to prepare it and an appliance that suits the instructions.

Lidl – Unser Brot

Lidl lists natural rye sourdough as an ingredient in several breads from its in-store bakery range.

  • A ready-to-eat variety could be a good option for a meal on moving-in day.
  • Sourdough alone doesn’t confirm that the variety you choose is wholemeal bread. Check the label and allergen information in store.

EDEKA

EDEKA lists wholemeal rye breads from its own product ranges among its examples of wholemeal bread.

  • These examples can be a useful starting point when comparing specific types of bread.
  • Check the individual product to see whether a particular loaf also contains sourdough and which allergens are listed.

REWE

REWE provides product information for both a packaged wholemeal loaf and a Seitenbacher bread mix containing sourdough.

  • Details for these specific products can help you compare ingredients, possible traces of allergens and preparation requirements.
  • The information for one product doesn’t apply to other breads or mixes in the range.

Suitable products at Joybuy

Suitable products coming soon.

Frequently asked questions

How can I tell if bread is wholemeal when I’m shopping?

Look for the label “wholemeal bread”, rather than relying on a dark colour. According to the German Nutrition Society, wholemeal bread must contain at least 90% wholemeal flour or wholemeal meal from the grain used. Check the specific variety to see whether it also contains sourdough.

Where can I find allergen information on packaged bread?

For packaged bread, the ingredients are listed in the ingredients section, with allergens that must be declared highlighted. According to the German Federal Office of Consumer Protection and Food Safety, ingredients are listed in descending order by weight. Check the information on the pack, especially if you’re buying bread for several flatmates.

Does sourdough bread automatically keep for longer?

The word “sourdough” alone doesn’t tell you how long a particular loaf will keep. For packaged bread, check the best-before date and storage instructions. When planning your supplies, go by the loaf you actually buy.

Can I use a wholemeal sourdough bread mix in a 750-g bread maker?

For the Seitenbacher mix listed by REWE, the instructions recommend using half the quantity in a 750-g bread maker. This applies to that specific mix, so check its instructions against your appliance’s capacity before baking.