For your first grocery shop, toast explicitly labelled as wholemeal is a suitable staple if wheat and gluten are suitable for your household. Compare fibre per 100 g, ingredients and pack size. If you need to follow a gluten-free diet, look for sliced wholemeal bread explicitly labelled gluten-free instead; it is not the same as wholemeal wheat toast.
If you’re planning to buy toast for breakfast and quick meals on your first shop, compare products explicitly labelled wholemeal and check their fibre content per 100 g. The German Nutrition Society points out that a dark colour alone doesn’t prove a product is wholemeal.
The wholemeal wheat toast products described by EDEKA contain wheat and are not gluten-free alternatives. Schär, by contrast, describes its sliced wholemeal bread as gluten- and wheat-free. It’s a different type of bread from wholemeal wheat toast. Always check the label on the current pack.
If it takes a while to finish an opened pack, pack size and storage instructions are especially important. The products mentioned come in sizes from 250 g to 750 g. For its wholemeal sandwich loaf, Golden Toast recommends resealing the pack after opening, storing it in a dry place and using it within a few days.
First, check that the wholemeal label and ingredients are right for your household. Then use the fibre content, pack size and storage instructions to choose an option that suits how much you’ll actually use.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholemeal content and fibre | Look for an explicit wholemeal label and compare fibre per 100 g across similar products. | I want toast clearly labelled as wholemeal, with fibre information I can compare. Around 42% of consumers put this wholemeal and fibre requirement first. |
| Gluten and allergens | If you need to follow a gluten-free diet, check for an explicit gluten-free label and read the current ingredients list. | If I need to avoid wheat or gluten, the wholemeal label shouldn’t distract me from checking the ingredients. For around 17% of consumers, checking suitability comes first. |
| Pack size and storage | Choose a pack size that matches how much you’ll use, and read the storage instructions for after opening. | An opened pack shouldn’t sit around in my household for longer than the product instructions allow. Around 25% of consumers say choosing the right amount to keep in stock is their main concern. |
| Local availability | Check whether the product is available at your local shop or in the online shop for your area; EDEKA notes that availability may vary between stores. | For my first shop, I need a variety that’s actually available at the store I’ve chosen. Around 16% of consumers put local availability first. |
A seeded appearance or general claims about grains don’t, on their own, tell you whether toast is labelled as a wholemeal product. The Bavarian Consumer Advice Centre also points this out when explaining how to assess wholemeal claims.
Look for “wholemeal” in the product name, then check the ingredients list and nutrition information.
The classic wholemeal wheat toast products described here contain wheat. If you need to eat gluten-free, don’t choose them based on the wholemeal label alone.
Check for an explicit gluten-free label and read the current ingredients list for the specific product.
A large pack may not be practical for a small household if you won’t use the bread within the recommended time after opening.
Compare pack sizes and follow the storage instructions. Check the product guidance to see whether freezing individual portions is suitable.
EDEKA lists a 500 g wholemeal wheat toast and a 750 g wholemeal sandwich loaf on its product pages.
Golden Toast lists wholemeal toast in 250 g and 500 g packs, as well as a 375 g wholemeal sandwich loaf.
Schär’s sliced wholemeal bread is an alternative for households that need a product explicitly labelled gluten-free. It is not wholemeal wheat toast.
The REWE range includes wholemeal toast and wholemeal sandwich bread from various brands and own-label ranges.
Look for “wholemeal” in the product name rather than relying on a dark colour or visible grains. The German Nutrition Society recommends looking for clear labelling when choosing wholemeal products. Ingredients and fibre per 100 g can help you compare specific products.
No. The classic wholemeal wheat toast products described here contain wheat. If you need a gluten-free product, check for an explicit gluten-free label and read the current pack. Sliced gluten-free wholemeal bread isn’t automatically the same type of product as toast.
In particular, check for cereals containing gluten and for wheat, as well as any other information relevant to your household, on the specific pack. The Federal Office of Consumer Protection and Food Safety explains that allergens which must be declared have to be highlighted in the ingredients list. Individual products may also carry precautionary statements about traces.
Choose a pack size based on how much you expect to use while following the storage instructions. The products described come in 250 g, 375 g, 500 g and 750 g packs. For its 375 g wholemeal sandwich loaf, Golden Toast recommends resealing the pack after opening, storing it in a dry place and using it within a few days.