Choose toast for afternoon coffee with older guests based on their needs, not their age alone. If you’re looking for familiar toast with some wholemeal, consider a wheat wholemeal sandwich loaf or a product clearly labelled as wholemeal toast. If a guest has diagnosed coeliac disease, however, you’ll need to choose a product explicitly labelled gluten-free. Match the pack size to the number of slices you’ll use or freeze.
Which option suits which guests
Guests who prefer familiar toast
If taste and easy-to-make toppings are the priority, a wheat wholemeal sandwich loaf could be a good middle ground between classic toast and more wholemeal-rich options. Check the ingredients, especially for wheat and gluten, as well as the pack size.
Guests looking to choose wholemeal more often
Wholemeal toast keeps the familiar toast format. Check the product name and stated wholemeal content. The German Nutrition Society recommends making the change gradually if you’re not used to foods that are higher in fibre.
Guests with diagnosed coeliac disease
An explicitly labelled gluten-free bread is essential. The conventional wholemeal toasts described here contain wheat or other gluten-containing grains, so they are not a substitute for a gluten-free option. Always check the current packaging too.
What to look for when buying
First, find out whether gluten-free food is essential. Then, taste, wholemeal content and the amount you need for afternoon coffee can guide your choice.
| What to consider |
What to check |
Who it matters to |
| Familiar toast |
Product type and slice size; for a wheat wholemeal sandwich loaf, check the ingredients too. |
If my guests prefer toast with sweet or savoury toppings, I want to offer them something familiar. This is the main priority when shopping for around 40% of consumers. |
| Wholemeal and fibre |
The ‘wholemeal’ product name, stated wholemeal content and fibre per 100 g. |
I want to offer wholemeal more often with coffee without giving up sliced toast. This is a priority for around 30% of consumers. |
| Gluten-free requirements |
An explicit gluten-free label, as well as the ingredients and precautionary allergen information on the current packaging. |
If a guest has diagnosed coeliac disease, I need to choose a gluten-free alternative. This requirement takes priority for around 20% of consumers. |
| Pack size and storage |
Pack weight, the number of slices needed and whether the bread can be frozen in portions. |
If I’m catering for just a few guests, I may only need part of the pack and want to store the remaining slices. Around 10% of consumers make this their main consideration. |
Common buying mistakes
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Assuming dark colour means wholemeal
Colour and visible grains alone don’t prove that a product contains wholemeal. The German Nutrition Society recommends looking for the word ‘wholemeal’ on the label.
Compare the exact product name, the stated wholemeal content and the ingredients list.
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Assuming wholemeal toast is gluten-free
The conventional wholemeal toasts mentioned here contain wheat or other gluten-containing grains. They are not suitable alternatives for guests with coeliac disease.
Choose a product explicitly labelled gluten-free and check the current packaging. When preparing the food, also take care to avoid contact with crumbs from gluten-containing toast.
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Buying more slices than you need
If you only need a few slices, you may have bread left over from a large pack. The Federal Centre for Nutrition recommends freezing bread while it’s fresh and already sliced if you plan to store it for longer.
Choose a pack size that matches how much you plan to use, or freeze the remaining slices in portions. Throw away all bread that has mould on it.
Without a suitable storage plan, leftover slices may dry out or go off.
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Relying on online shop information instead of the packaging
EDEKA notes in its product information that the details on the packaging are the ones to follow. For guests with allergies or intolerances in particular, it’s the labelling on the product you’ve bought that matters.
Before serving, check the ingredients, allergens, best-before date and storage instructions on the packaging.
Brands to consider
Harry
Harry Wholemeal Toast, listed by REWE, is one example of wheat wholemeal toast in a 500-g pack.
- According to REWE, this product contains 90% wholemeal in its grain content and 6 g of fibre per 100 g; each slice weighs 25 g.
- It contains wheat and may contain traces of sesame.
Golden Toast
The brand offers classic toast and wholemeal toast, among other products. The details here refer to its wholemeal toast.
- Golden Toast states that this product contains 90% wholemeal flour and 6.6 g of fibre per 100 g, and is available in 250-g and 500-g packs.
- The product contains wheat and may contain traces of soya, milk, mustard and lupin.
ja! (REWE)
This wheat wholemeal sandwich loaf is a sandwich-style option for guests who prefer this type of bread.
- According to REWE, the 750-g pack contains 66% wholemeal wheat flour and provides 7.7 g of fibre per 100 g.
- The ingredients include wheat, wheat gluten and lupin flour. Check that the pack size suits the number of guests.
GUT&GÜNSTIG (EDEKA)
The EDEKA own-brand wheat wholemeal toast is another specific wholemeal option, available in a 500-g pack.
- EDEKA states that 90% of the grain content is wholemeal flour; the ingredients list specifies 59% wholemeal wheat flour.
- The product contains wheat and gluten-containing grains. Check the details on the pack you buy.
Schär
Schär offers sliced bread that is explicitly labelled gluten-free. For afternoon coffee where gluten-free food is required, this is a different product category from conventional wheat toast.
- Schär describes Helles Brot as gluten- and wheat-free and suitable for toasting. Meisterbäckers Classic is also available as gluten-free sliced bread.
- Check the current packaging for your chosen product, particularly the ingredients and precautionary allergen information.
Related products at Joybuy
Relevant products coming soon.
Frequently asked questions
Does it have to be wholemeal toast for afternoon coffee?
No. Your choice also depends on your guests’ tastes and any specific product requirements, such as needing gluten-free food. If you’d like to serve wholemeal more often, check the product name. The German Nutrition Society recommends a gradual change and drinking enough fluids if you’re not used to a high-fibre diet.
How can I tell if toast is wholemeal?
Look for the word ‘wholemeal’ and check the ingredients list and stated wholemeal content. According to the German Nutrition Society, a dark colour or visible grains alone aren’t enough to identify wholemeal bread.
Is regular wholemeal toast suitable for someone with coeliac disease?
No. The conventional wholemeal toasts described here contain wheat or other gluten-containing grains. The German Coeliac Society states that a strict gluten-free diet is necessary, so choose a product explicitly labelled gluten-free and check its current labelling.
How should I store toast if I’m catering for just a few guests?
Choose a pack size based on the number of slices you need, and freeze any remaining slices in portions if necessary. For longer storage, the Federal Centre for Nutrition recommends freezing bread while it’s fresh and already sliced. Throw away all bread with visible mould.